--- title: "Avène vs Cetaphil: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Avène or Cetaphil? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/avene-vs-cetaphil" publisher: "Brandwave" --- # Avène vs Cetaphil: Which is more popular by branded search in New Zealand? Which is more popular in search, Avène or Cetaphil? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avène and Cetaphil - **Competitive set**: Pharmacy skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Avène Share of Search**: 5% - **Cetaphil Share of Search**: 26.3% ## Which is more popular in search, Avène or Cetaphil? - In August 2026, Cetaphil had more branded searches than Avène among pharmacy skincare brands in New Zealand. Cetaphil was estimated to have 29.7K branded searches compared to Avène’s 5.7K, and held a 26.3% Share of Search versus Avène’s 5%. - Cetaphil was ahead of Avène in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Avène’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 6.8% to 5%, and its estimated monthly branded searches moved from 5.2K to 5.7K. - Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 27.2% to 26.3%, and its estimated monthly branded searches moved from 21.1K to 29.7K. ## How did search popularity change for New Zealand pharmacy skincare brands in August 2026? - In August 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands in New Zealand, from 24.7% to 26.3%. ## Month by month | Month | Avène estimated searches | Avène Share of Search | Avène rank | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.2K | 6.8% | 4 | 21.1K | 27.2% | 3 | | Nov 2025 | 5.3K | 6.3% | 4 | 23.1K | 27.3% | 2 | | Dec 2025 | 4.7K | 5.9% | 4 | 20.5K | 26% | 3 | | Jan 2026 | 4.5K | 5.4% | 4 | 21.4K | 25.8% | 3 | | Feb 2026 | 4.1K | 5.5% | 4 | 17K | 23.1% | 3 | | Mar 2026 | 4.5K | 5.6% | 4 | 19.1K | 23.9% | 3 | | Apr 2026 | 4.1K | 4.6% | 4 | 20.2K | 23% | 3 | | May 2026 | 5K | 4.7% | 4 | 24.9K | 23.5% | 3 | | Jun 2026 | 5.9K | 5.3% | 4 | 24.4K | 21.9% | 3 | | Jul 2026 | 6.8K | 5.4% | 4 | 30.8K | 24.7% | 3 | | Aug 2026 | 5.7K | 5% | 4 | 29.7K | 26.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Avène’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avène**: Measured on the search terms “avene”, “avene cicalfate”, “avene cicalfate nz”, “avene cicalfate restorative protective cream”, “avene cleanser”, “avene co nz”, “avene cream”, “avene moisturiser”, “avene near me”, “avene new zealand”, “avene nz”, “avene online”, “avene retrinal”, “avene sunblock”, “avene sunscreen nz”, “avene thermal spring water” and “avene xeracalm”, summed into one figure. - **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil co nz”, “cetaphil cream”, “cetaphil cream lotion”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil face wash cleanser”, “cetaphil facial cleanser”, “cetaphil gentle cleanser face wash”, “cetaphil gentle face cleanser”, “cetaphil gentle skin cleanser”, “cetaphil hydrating cream”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil near me”, “cetaphil nz”, “cetaphil oily cleanser”, “cetaphil online”, “cetaphil sensitive skin”, “cetaphil serum”, “cetaphil skincare”, “cetaphil sun cream”, “cetaphil sunscreen”, “cetaphil sunscreen cream” and “cetaphil wash”, summed into one figure. - [Avène profile](/demand/nz/brands/avene) - [Cetaphil profile](/demand/nz/brands/cetaphil) - [All pharmacy skincare brands in New Zealand](/demand/nz/categories/nz-dermatologist-skincare-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Avène or Cetaphil? In August 2026, Cetaphil had more branded searches than Avène among pharmacy skincare brands in New Zealand. Cetaphil was estimated to have 29.7K branded searches compared to Avène’s 5.7K, and held a 26.3% Share of Search versus Avène’s 5%. ## Cite this page Brandwave. "Avène vs Cetaphil: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/avene-vs-cetaphil This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/avene-vs-cetaphil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.