--- title: "Avène vs Bioderma: Which is searched more in New Zealand?" description: "Is Avène or Bioderma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tinted sunscreen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/avene-vs-bioderma" publisher: "Brandwave" --- # Avène vs Bioderma: Which is searched more in New Zealand? Is Avène or Bioderma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tinted sunscreen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avène and Bioderma - **Competitive set**: Tinted sunscreen brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Avène Share of Search**: 9.2% - **Bioderma Share of Search**: 4.8% ## Is Avène or Bioderma more popular in search? - In September 2026, Avène had more branded searches than Bioderma among tinted sunscreen brands in New Zealand. Avène had about 3,600 branded searches, while Bioderma had 1,870. Avène made up 9.2% of all tinted sunscreen brand searches we track, and Bioderma accounted for 4.8%. - Avène was ahead of Bioderma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avène’s share of searches among tinted sunscreen brands in New Zealand moved from 11.3% to 9.2%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Bioderma’s share of searches among tinted sunscreen brands in New Zealand held steady at 4.8%, and its estimated monthly branded searches moved from 1.5K to 1.9K. ## Top tinted sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Avène was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bioderma did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 0 of 3 | 1 of 2 | 1 of 5 | | Avène | 1st | 1 of 3 | 0 of 2 | 1 of 5 | | Bondi Sands | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Cetaphil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tinted sunscreen brands - Asked ChatGPT "Which tinted sunscreen brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best tinted sunscreen brands in New Zealand?": 1. Avène, 2. Bondi Sands - Asked ChatGPT "What's the best tinted sunscreen brand in New Zealand for everyday sun protection?": named none of the brands we track - Searched Google, AI Overview "best tinted sunscreen": 1. CeraVe, 2. Bondi Sands - Searched Google, AI Overview "tinted sunscreen for face": 1. Bondi Sands Not named in any answer: Cetaphil, Clinique, Bioderma and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tinted sunscreen brands in September 2026? - Bioderma’s share of searches among tinted sunscreen brands in New Zealand has gained ground for 3 months in a row, from 3.5% to 4.8% in September 2026. ## Month by month | Month | Avène estimated searches | Avène Share of Search | Avène rank | Bioderma estimated searches | Bioderma Share of Search | Bioderma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 11.3% | 3 | 1.5K | 4.8% | 6 | | Nov 2025 | 3.7K | 10.7% | 4 | 1.4K | 3.9% | 6 | | Dec 2025 | 3.3K | 10.2% | 4 | 1.2K | 3.7% | 6 | | Jan 2026 | 3.2K | 9.7% | 3 | 1.3K | 4% | 6 | | Feb 2026 | 2.8K | 9.9% | 3 | 1.3K | 4.5% | 6 | | Mar 2026 | 3K | 10.2% | 3 | 1.3K | 4.4% | 6 | | Apr 2026 | 2.9K | 9.3% | 3 | 1.4K | 4.4% | 5 | | May 2026 | 3.3K | 9.3% | 3 | 1.2K | 3.3% | 6 | | Jun 2026 | 3.6K | 9.7% | 3 | 1.3K | 3.5% | 6 | | Jul 2026 | 4.2K | 10.5% | 3 | 1.4K | 3.6% | 6 | | Aug 2026 | 3.8K | 9.5% | 3 | 1.8K | 4.4% | 6 | | Sep 2026 | 3.6K | 9.2% | 3 | 1.9K | 4.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Avène’s and Bioderma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avène**: Measured on the search terms “avene”, “avene cicalfate”, “avene retrinal”, “avene sunblock” and “avene xeracalm”, summed into one figure. - **Bioderma**: Measured on the search terms “bioderma”, “bioderma moisturiser”, “bioderma serum”, “bioderma shower oil” and “bioderma sunscreen”, summed into one figure. - [Avène profile](/demand/nz/brands/avene) - [Bioderma profile](/demand/nz/brands/bioderma) - [All tinted sunscreen brands in New Zealand](/demand/nz/categories/nz-tinted-sunscreen-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avène or Bioderma more popular in search? In September 2026, Avène had more branded searches than Bioderma among tinted sunscreen brands in New Zealand. Avène had about 3,600 branded searches, while Bioderma had 1,870. Avène made up 9.2% of all tinted sunscreen brand searches we track, and Bioderma accounted for 4.8%. ## Cite this page Brandwave. "Avène vs Bioderma: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/avene-vs-bioderma This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/avene-vs-bioderma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.