--- title: "Avenal Park Funeral Home vs Macdonald & Weston: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Avenal Park Funeral Home or Macdonald & Weston? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/avenal-park-funeral-home-vs-macdonald-weston" publisher: "Brandwave" --- # Avenal Park Funeral Home vs Macdonald & Weston: Which is more popular by branded search in New Zealand? Which is more popular in search, Avenal Park Funeral Home or Macdonald & Weston? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avenal Park Funeral Home and Macdonald & Weston - **Competitive set**: Invercargill funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Avenal Park Funeral Home Share of Search**: 36.1% - **Macdonald & Weston Share of Search**: 10.7% ## Which is more popular in search, Avenal Park Funeral Home or Macdonald & Weston? - In August 2026, Avenal Park Funeral Home had more branded searches than Macdonald & Weston among invercargill funeral directors in New Zealand. Avenal Park Funeral Home was estimated to have 880 branded searches compared to Macdonald & Weston’s 260, and held a 36.1% Share of Search versus Macdonald & Weston’s 10.7%. - The lead changed hands 4 times in the 11 months ending August 2026: Macdonald & Weston took it in March 2026, Avenal Park Funeral Home took it in April 2026, Macdonald & Weston took it in June 2026, Avenal Park Funeral Home took it in July 2026. - Across the 11 months ending August 2026, Avenal Park Funeral Home’s estimated Share of Search among invercargill funeral directors in New Zealand moved from 26.4% to 36.1%, and its estimated monthly branded searches moved from 390 to 880. - Across the 11 months ending August 2026, Macdonald & Weston’s estimated Share of Search among invercargill funeral directors in New Zealand moved from 16.2% to 10.7%, and its estimated monthly branded searches moved from 240 to 260. ## How did search popularity change for New Zealand invercargill funeral directors in August 2026? - In August 2026, Avenal Park Funeral Home overtook J Fraser & Sons to take the highest estimated Share of Search among invercargill funeral directors in New Zealand, at 36.1%. - In August 2026, Macdonald & Weston lost estimated Share of Search among invercargill funeral directors in New Zealand, from 17.5% to 10.7%. ## Month by month | Month | Avenal Park Funeral Home estimated searches | Avenal Park Funeral Home Share of Search | Avenal Park Funeral Home rank | Macdonald & Weston estimated searches | Macdonald & Weston Share of Search | Macdonald & Weston rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 26.4% | 2 | 240 | 16.2% | 4 | | Nov 2025 | 590 | 33.7% | 1 | 260 | 14.9% | 4 | | Dec 2025 | 390 | 21.5% | 3 | 280 | 15.5% | 4 | | Jan 2026 | 480 | 19.6% | 3 | 320 | 13.1% | 4 | | Feb 2026 | 320 | 20.1% | 3 | 260 | 16.4% | 4 | | Mar 2026 | 390 | 18.8% | 4 | 430 | 20.8% | 3 | | Apr 2026 | 590 | 25.8% | 2 | 450 | 19.7% | 4 | | May 2026 | 390 | 19.8% | 3 | 270 | 13.7% | 4 | | Jun 2026 | 260 | 14.6% | 4 | 320 | 18% | 3 | | Jul 2026 | 390 | 20.6% | 3 | 330 | 17.5% | 4 | | Aug 2026 | 880 | 36.1% | 1 | 260 | 10.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Avenal Park Funeral Home’s and Macdonald & Weston’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avenal Park Funeral Home**: Measured on the search term “avenal park funeral home”. - **Macdonald & Weston**: Measured on the search terms “macdonald & weston”, “macdonald & weston funeral home”, “macdonald and weston”, “macdonald and weston funeral home”, “macdonald and weston invercargill” and “mwfunerals”, summed into one figure. - [Avenal Park Funeral Home profile](/demand/nz/brands/avenal-park-funeral-home) - [Macdonald & Weston profile](/demand/nz/brands/macdonald-weston) - [All invercargill funeral directors in New Zealand](/demand/nz/locations/invercargill/funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Avenal Park Funeral Home or Macdonald & Weston? In August 2026, Avenal Park Funeral Home had more branded searches than Macdonald & Weston among invercargill funeral directors in New Zealand. Avenal Park Funeral Home was estimated to have 880 branded searches compared to Macdonald & Weston’s 260, and held a 36.1% Share of Search versus Macdonald & Weston’s 10.7%. ## Cite this page Brandwave. "Avenal Park Funeral Home vs Macdonald & Weston: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/avenal-park-funeral-home-vs-macdonald-weston This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/avenal-park-funeral-home-vs-macdonald-weston. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.