--- title: "Aveeno vs Palmer's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aveeno or Palmer's? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aveeno-vs-palmers-cocoa-butter" publisher: "Brandwave" --- # Aveeno vs Palmer's: Which is more popular by branded search in New Zealand? Which is more popular in search, Aveeno or Palmer's? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno and Palmer's - **Competitive set**: Body care brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aveeno Share of Search**: 28.5% - **Palmer's Share of Search**: 7.6% ## Which is more popular in search, Aveeno or Palmer's? - In August 2026, Aveeno had more branded searches than Palmer's among body care brands in New Zealand. Aveeno was estimated to have 10.5K branded searches compared to Palmer's’ 2.8K, and held a 28.5% Share of Search versus Palmer's’ 7.6%. - Aveeno was ahead of Palmer's in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body care brands in New Zealand moved from 26.8% to 28.5%, and its estimated monthly branded searches moved from 6.7K to 10.5K. - Across the 11 months ending August 2026, Palmer's’ estimated Share of Search among body care brands in New Zealand moved from 9.9% to 7.6%, and its estimated monthly branded searches moved from 2.5K to 2.8K. ## How did search popularity change for New Zealand body care brands in August 2026? - In August 2026, Aveeno lost estimated Share of Search among body care brands in New Zealand, from 34.2% to 28.5%. - In August 2026, Palmer's lost estimated Share of Search among body care brands in New Zealand, from 8.6% to 7.6%. ## Month by month | Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | Palmer's estimated searches | Palmer's Share of Search | Palmer's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 26.8% | 2 | 2.5K | 9.9% | 4 | | Nov 2025 | 6.9K | 26.8% | 2 | 2K | 7.9% | 5 | | Dec 2025 | 6.7K | 28.2% | 2 | 1.9K | 7.9% | 4 | | Jan 2026 | 6.6K | 28.3% | 2 | 1.8K | 7.9% | 4 | | Feb 2026 | 5.5K | 28.3% | 2 | 1.6K | 8.2% | 4 | | Mar 2026 | 6.7K | 28.3% | 2 | 1.9K | 8.1% | 4 | | Apr 2026 | 6.5K | 28.6% | 2 | 1.8K | 7.7% | 4 | | May 2026 | 7.2K | 29% | 2 | 1.9K | 7.9% | 4 | | Jun 2026 | 8.2K | 31.7% | 2 | 2.3K | 9% | 4 | | Jul 2026 | 10.7K | 34.2% | 2 | 2.7K | 8.6% | 4 | | Aug 2026 | 10.5K | 28.5% | 2 | 2.8K | 7.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aveeno’s and Palmer's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby”, “aveeno baby lotion”, “aveeno body lotion”, “aveeno body oil”, “aveeno body wash”, “aveeno cleanser”, “aveeno com au”, “aveeno cream”, “aveeno daily body wash”, “aveeno daily moisturizing lotion”, “aveeno dermexa”, “aveeno hand cream”, “aveeno lotion”, “aveeno moisturiser”, “aveeno near me” and “aveeno nz”, summed into one figure. - **Palmer's**: Measured on the search terms “palmers body lotion”, “palmers body oil”, “palmers cocoa butter”, “palmers cocoa butter formula”, “palmers cocoa butter lotion”, “palmers coconut”, “palmers coconut lotion”, “palmers fade milk”, “palmers hair food formula”, “palmers lotion”, “palmers moisturiser”, “palmers natural bronze”, “palmers shea butter”, “palmers skin therapy” and “palmers tanning lotion”, summed into one figure. - [Aveeno profile](/demand/nz/brands/aveeno) - [Palmer's profile](/demand/nz/brands/palmers-cocoa-butter) - [All body care brands in New Zealand](/demand/nz/categories/nz-body-care-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aveeno or Palmer's? In August 2026, Aveeno had more branded searches than Palmer's among body care brands in New Zealand. Aveeno was estimated to have 10.5K branded searches compared to Palmer's’ 2.8K, and held a 28.5% Share of Search versus Palmer's’ 7.6%. ## Cite this page Brandwave. "Aveeno vs Palmer's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aveeno-vs-palmers-cocoa-butter This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aveeno-vs-palmers-cocoa-butter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.