--- title: "Aveeno vs Ethique: Which is searched more in New Zealand?" description: "Is Aveeno or Ethique more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and conditioner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aveeno-vs-ethique" publisher: "Brandwave" --- # Aveeno vs Ethique: Which is searched more in New Zealand? Is Aveeno or Ethique more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and conditioner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno and Ethique - **Competitive set**: Shampoo and conditioner brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aveeno Share of Search**: 21.1% - **Ethique Share of Search**: 4.7% ## Is Aveeno or Ethique more popular in search? - In September 2026, Aveeno had more branded searches than Ethique among shampoo and conditioner brands in New Zealand. Aveeno had about 4,520 branded searches, while Ethique had 1,000. Aveeno made up 21.1% of all shampoo and conditioner brand searches we track, and Ethique accounted for 4.7%. - Aveeno was ahead of Ethique in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aveeno’s share of searches among shampoo and conditioner brands in New Zealand moved from 19% to 21.1%, and its estimated monthly branded searches moved from 3.7K to 4.5K. - Across the 12 months ending September 2026, Ethique’s share of searches among shampoo and conditioner brands in New Zealand moved from 8.3% to 4.7%, and its estimated monthly branded searches moved from 1.6K to 1K. ## Top shampoo and conditioner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ethique was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aveeno did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L'Oréal Paris Elvive | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Redken | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ethique | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dove | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and conditioner brands - Asked ChatGPT "Which shampoo and conditioner brand should I buy in New Zealand?": 1. L'Oréal Paris Elvive, 2. Redken - Asked ChatGPT "What are the best shampoo and conditioner brands in New Zealand?": 1. Redken, 2. L'Oréal Paris Elvive, 3. Ethique - Asked ChatGPT "What's the best shampoo and conditioner brand in New Zealand for everyday hair care?": 1. L'Oréal Paris Elvive, 2. Ethique - Searched Google, AI Overview "best shampoo and conditioner": 1. Redken, 2. Dove - Searched Google, AI Overview "smoothing shampoo and conditioner": 1. Redken Not named in any answer: Aesop and Aveeno. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shampoo and conditioner brands in September 2026? - In September 2026, Aveeno lost share of searches among shampoo and conditioner brands in New Zealand, from 22.4% to 21.1%. - In September 2026, Ethique lost share of searches among shampoo and conditioner brands in New Zealand, from 6% to 4.7%. ## Month by month | Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | Ethique estimated searches | Ethique Share of Search | Ethique rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.7K | 19% | 2 | 1.6K | 8.3% | 4 | | Nov 2025 | 3.6K | 11.1% | 3 | 1.6K | 4.9% | 4 | | Dec 2025 | 3.3K | 14.5% | 3 | 1K | 4.4% | 5 | | Jan 2026 | 3.1K | 17.6% | 3 | 1.3K | 7.3% | 5 | | Feb 2026 | 2.8K | 17% | 3 | 1.3K | 7.9% | 5 | | Mar 2026 | 3.4K | 17.6% | 3 | 1.6K | 8.2% | 4 | | Apr 2026 | 3.2K | 18.6% | 3 | 1K | 5.7% | 5 | | May 2026 | 3.3K | 17.4% | 3 | 1.3K | 6.9% | 5 | | Jun 2026 | 3.6K | 18.3% | 3 | 1K | 5.1% | 6 | | Jul 2026 | 4.8K | 22.4% | 2 | 1.3K | 6.1% | 5 | | Aug 2026 | 4.9K | 22.4% | 2 | 1.3K | 6% | 5 | | Sep 2026 | 4.5K | 21.1% | 2 | 1K | 4.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Aveeno’s and Ethique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby”, “aveeno baby lotion”, “aveeno cream”, “aveeno dermexa”, “aveeno hand cream” and “aveeno lotion”, summed into one figure. - **Ethique**: Measured on the search term “ethique”. - [Aveeno profile](/demand/nz/brands/aveeno) - [Ethique profile](/demand/nz/brands/ethique) - [All shampoo and conditioner brands in New Zealand](/demand/nz/categories/nz-shampoo-and-conditioner-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aveeno or Ethique more popular in search? In September 2026, Aveeno had more branded searches than Ethique among shampoo and conditioner brands in New Zealand. Aveeno had about 4,520 branded searches, while Ethique had 1,000. Aveeno made up 21.1% of all shampoo and conditioner brand searches we track, and Ethique accounted for 4.7%. ## Cite this page Brandwave. "Aveeno vs Ethique: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aveeno-vs-ethique This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aveeno-vs-ethique. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.