--- title: "Aveeno vs Cetaphil: Which is searched more in New Zealand?" description: "Is Aveeno or Cetaphil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face cleanser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aveeno-vs-cetaphil" publisher: "Brandwave" --- # Aveeno vs Cetaphil: Which is searched more in New Zealand? Is Aveeno or Cetaphil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face cleanser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno and Cetaphil - **Competitive set**: Face cleanser brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aveeno Share of Search**: 5.2% - **Cetaphil Share of Search**: 9.4% ## Is Aveeno or Cetaphil more popular in search? - In September 2026, Cetaphil had more branded searches than Aveeno among face cleanser brands in New Zealand. Cetaphil had about 8,850 branded searches, while Aveeno had 4,840. Cetaphil made up 9.4% of all face cleanser brand searches we track, and Aveeno accounted for 5.2%. - Cetaphil was ahead of Aveeno in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aveeno’s share of searches among face cleanser brands in New Zealand held steady at 5.2%, and its estimated monthly branded searches moved from 3.9K to 4.8K. - Across the 12 months ending September 2026, Cetaphil’s share of searches among face cleanser brands in New Zealand moved from 9.7% to 9.4%, and its estimated monthly branded searches moved from 7.3K to 8.8K. ## Top face cleanser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Aveeno did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Cetaphil | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | La Roche-Posay | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | COSRX | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | The Ordinary | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kiehl's | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about face cleanser brands - Asked ChatGPT "Which face cleanser brand should I buy in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary - Asked ChatGPT "What are the best face cleanser brands in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary - Asked ChatGPT "What's the best face cleanser brand in New Zealand for daily skincare?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay - Searched Google, AI Overview "best face cleanser": 1. COSRX, 2. CeraVe, 3. La Roche-Posay, 4. Kiehl's - Searched Google, AI Overview "gentle face cleanser": named none of the brands we track Not named in any answer: Beauty of Joseon, Neutrogena, Aveeno, Bioderma, Medik8, Garnier, Eucerin and SKIN1004. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand face cleanser brands in September 2026? - In September 2026, COSRX overtook The Ordinary and 2 others to rank 3rd among face cleanser brands in New Zealand, with 9.9% of the searches. - Estimated monthly branded searches for Aveeno in New Zealand rose 24.7% over 12 measured months, from 3.9K to 4.8K in September 2026. - Estimated monthly branded searches for Cetaphil in New Zealand rose 20.9% over 12 measured months, from 7.3K to 8.8K in September 2026. ## Month by month | Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.9K | 5.2% | 9 | 7.3K | 9.7% | 4 | | Nov 2025 | 3.8K | 4.6% | 9 | 7.4K | 8.9% | 4 | | Dec 2025 | 3.5K | 4.6% | 9 | 7.2K | 9.5% | 4 | | Jan 2026 | 3.3K | 4.2% | 8 | 7.4K | 9.4% | 4 | | Feb 2026 | 3K | 4.5% | 8 | 6.1K | 9.2% | 5 | | Mar 2026 | 3.6K | 5% | 8 | 6.4K | 8.8% | 5 | | Apr 2026 | 3.5K | 4.4% | 8 | 6.7K | 8.5% | 5 | | May 2026 | 3.5K | 4.3% | 8 | 7.8K | 9.4% | 5 | | Jun 2026 | 3.8K | 4.7% | 8 | 7.1K | 8.6% | 5 | | Jul 2026 | 5K | 5.7% | 8 | 8.3K | 9.4% | 4 | | Aug 2026 | 5.3K | 5.5% | 8 | 8.9K | 9.3% | 5 | | Sep 2026 | 4.8K | 5.2% | 8 | 8.8K | 9.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Aveeno’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby”, “aveeno baby lotion”, “aveeno cleanser”, “aveeno cream”, “aveeno dermexa”, “aveeno hand cream” and “aveeno lotion”, summed into one figure. - **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil serum”, “cetaphil skincare” and “cetaphil wash”, summed into one figure. - [Aveeno profile](/demand/nz/brands/aveeno) - [Cetaphil profile](/demand/nz/brands/cetaphil) - [All face cleanser brands in New Zealand](/demand/nz/categories/nz-face-cleanser-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aveeno or Cetaphil more popular in search? In September 2026, Cetaphil had more branded searches than Aveeno among face cleanser brands in New Zealand. Cetaphil had about 8,850 branded searches, while Aveeno had 4,840. Cetaphil made up 9.4% of all face cleanser brand searches we track, and Aveeno accounted for 5.2%. ## Cite this page Brandwave. "Aveeno vs Cetaphil: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aveeno-vs-cetaphil This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aveeno-vs-cetaphil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.