---
title: "Aveeno Baby vs Weleda: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Aveeno Baby or Weleda? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/aveeno-baby-vs-weleda"
publisher: "Brandwave"
---

# Aveeno Baby vs Weleda: Which is more popular by branded search in New Zealand?

Which is more popular in search, Aveeno Baby or Weleda? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aveeno Baby and Weleda
- **Competitive set**: Baby skincare brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Aveeno Baby Share of Search**: 1.5%
- **Weleda Share of Search**: 71.7%

## Which is more popular in search, Aveeno Baby or Weleda?

- In August 2026, Weleda had more branded searches than Aveeno Baby among baby skincare brands in New Zealand. Weleda was estimated to have 7.7K branded searches compared to Aveeno Baby’s 160, and held a 71.7% Share of Search versus Aveeno Baby’s 1.5%.
- Weleda was ahead of Aveeno Baby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aveeno Baby’s estimated Share of Search among baby skincare brands in New Zealand held steady at 1.5%, and its estimated monthly branded searches moved from 120 to 160.
- Across the 11 months ending August 2026, Weleda’s estimated Share of Search among baby skincare brands in New Zealand moved from 74.7% to 71.7%, and its estimated monthly branded searches moved from 6K to 7.7K.

## How did search popularity change for New Zealand baby skincare brands in August 2026?

- In August 2026, Weleda gained estimated Share of Search among baby skincare brands in New Zealand, from 71.1% to 71.7%.
- In August 2026, Aveeno Baby lost estimated Share of Search among baby skincare brands in New Zealand, from 2.3% to 1.5%.

## Month by month

| Month | Aveeno Baby estimated searches | Aveeno Baby Share of Search | Aveeno Baby rank | Weleda estimated searches | Weleda Share of Search | Weleda rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 120 | 1.5% | 3 | 6K | 74.7% | 1 |
| Nov 2025 | 110 | 1.4% | 3 | 6K | 76% | 1 |
| Dec 2025 | 130 | 1.7% | 3 | 5.9K | 75.8% | 1 |
| Jan 2026 | 110 | 1.4% | 3 | 5.8K | 76% | 1 |
| Feb 2026 | 110 | 1.6% | 3 | 5.1K | 73.6% | 1 |
| Mar 2026 | 140 | 1.8% | 3 | 5.4K | 70.2% | 1 |
| Apr 2026 | 110 | 1.4% | 3 | 5.8K | 72.4% | 1 |
| May 2026 | 280 | 3% | 3 | 6.8K | 73.5% | 1 |
| Jun 2026 | 230 | 2.1% | 3 | 7.8K | 72.2% | 1 |
| Jul 2026 | 260 | 2.3% | 3 | 8K | 71.1% | 1 |
| Aug 2026 | 160 | 1.5% | 3 | 7.7K | 71.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aveeno Baby’s and Weleda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aveeno Baby**: Measured on the search terms “aveeno baby eczema” and “aveeno baby eczema therapy”, summed into one figure.
- **Weleda**: Measured on the search terms “skinfood weleda”, “weleda”, “weleda arnica cream”, “weleda baby”, “weleda balm”, “weleda co nz”, “weleda deodorant”, “weleda frost cream”, “weleda hair tonic”, “weleda nappy cream”, “weleda nursing tea”, “weleda nz”, “weleda online”, “weleda powder teething”, “weleda skin food light” and “weleda skin food original ultra rich cream”, summed into one figure.

- [Aveeno Baby profile](/demand/nz/brands/aveeno-baby)
- [Weleda profile](/demand/nz/brands/weleda)
- [All baby skincare brands in New Zealand](/demand/nz/categories/nz-baby-skincare-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aveeno Baby or Weleda?

In August 2026, Weleda had more branded searches than Aveeno Baby among baby skincare brands in New Zealand. Weleda was estimated to have 7.7K branded searches compared to Aveeno Baby’s 160, and held a 71.7% Share of Search versus Aveeno Baby’s 1.5%.

## Cite this page

Brandwave. "Aveeno Baby vs Weleda: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aveeno-baby-vs-weleda

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aveeno-baby-vs-weleda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
