--- title: "Aveeno Baby vs Mustela: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aveeno Baby or Mustela? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aveeno-baby-vs-mustela" publisher: "Brandwave" --- # Aveeno Baby vs Mustela: Which is more popular by branded search in New Zealand? Which is more popular in search, Aveeno Baby or Mustela? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno Baby and Mustela - **Competitive set**: Baby skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aveeno Baby Share of Search**: 1.5% - **Mustela Share of Search**: 26.5% ## Which is more popular in search, Aveeno Baby or Mustela? - In August 2026, Mustela had more branded searches than Aveeno Baby among baby skincare brands in New Zealand. Mustela was estimated to have 2.9K branded searches compared to Aveeno Baby’s 160, and held a 26.5% Share of Search versus Aveeno Baby’s 1.5%. - Mustela was ahead of Aveeno Baby in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Aveeno Baby’s estimated Share of Search among baby skincare brands in New Zealand held steady at 1.5%, and its estimated monthly branded searches moved from 120 to 160. - Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby skincare brands in New Zealand moved from 23.7% to 26.5%, and its estimated monthly branded searches moved from 1.9K to 2.9K. ## How did search popularity change for New Zealand baby skincare brands in August 2026? - In August 2026, Aveeno Baby lost estimated Share of Search among baby skincare brands in New Zealand, from 2.3% to 1.5%. - Mustela’s estimated Share of Search among baby skincare brands in New Zealand has gained ground for 3 months in a row, from 23.3% to 26.5% in August 2026. ## Month by month | Month | Aveeno Baby estimated searches | Aveeno Baby Share of Search | Aveeno Baby rank | Mustela estimated searches | Mustela Share of Search | Mustela rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 1.5% | 3 | 1.9K | 23.7% | 2 | | Nov 2025 | 110 | 1.4% | 3 | 1.8K | 22.2% | 2 | | Dec 2025 | 130 | 1.7% | 3 | 1.8K | 22.4% | 2 | | Jan 2026 | 110 | 1.4% | 3 | 1.7K | 22.5% | 2 | | Feb 2026 | 110 | 1.6% | 3 | 1.7K | 24.6% | 2 | | Mar 2026 | 140 | 1.8% | 3 | 2.1K | 27.6% | 2 | | Apr 2026 | 110 | 1.4% | 3 | 2.1K | 26% | 2 | | May 2026 | 280 | 3% | 3 | 2.2K | 23.3% | 2 | | Jun 2026 | 230 | 2.1% | 3 | 2.7K | 25.4% | 2 | | Jul 2026 | 260 | 2.3% | 3 | 3K | 26.3% | 2 | | Aug 2026 | 160 | 1.5% | 3 | 2.9K | 26.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aveeno Baby’s and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno Baby**: Measured on the search terms “aveeno baby eczema” and “aveeno baby eczema therapy”, summed into one figure. - **Mustela**: Measured on the search terms “cleansing water mustela”, “cradle cap cream mustela”, “facial cream mustela”, “mustela”, “mustela baby”, “mustela cicastela”, “mustela cleansing gel”, “mustela cradle cap”, “mustela cradle cap shampoo”, “mustela gentle cleansing gel”, “mustela nappy cream”, “mustela near me”, “mustela nz”, “mustela online”, “mustela shampoo” and “mustela stelatopia”, summed into one figure. - [Aveeno Baby profile](/demand/nz/brands/aveeno-baby) - [Mustela profile](/demand/nz/brands/mustela) - [All baby skincare brands in New Zealand](/demand/nz/categories/nz-baby-skincare-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aveeno Baby or Mustela? In August 2026, Mustela had more branded searches than Aveeno Baby among baby skincare brands in New Zealand. Mustela was estimated to have 2.9K branded searches compared to Aveeno Baby’s 160, and held a 26.5% Share of Search versus Aveeno Baby’s 1.5%. ## Cite this page Brandwave. "Aveeno Baby vs Mustela: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aveeno-baby-vs-mustela This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aveeno-baby-vs-mustela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.