--- title: "Aveeno Baby vs Cetaphil: Which is searched more in New Zealand?" description: "Is Aveeno Baby or Cetaphil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aveeno-baby-vs-cetaphil" publisher: "Brandwave" --- # Aveeno Baby vs Cetaphil: Which is searched more in New Zealand? Is Aveeno Baby or Cetaphil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno Baby and Cetaphil - **Competitive set**: Baby skincare brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aveeno Baby Share of Search**: 3.5% - **Cetaphil Share of Search**: 30% ## Is Aveeno Baby or Cetaphil more popular in search? - In September 2026, Cetaphil had more branded searches than Aveeno Baby among baby skincare brands in New Zealand. Cetaphil had about 6,000 branded searches, while Aveeno Baby had 700. Cetaphil made up 30% of all baby skincare brand searches we track, and Aveeno Baby accounted for 3.5%. - Cetaphil was ahead of Aveeno Baby in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aveeno Baby’s share of searches among baby skincare brands in New Zealand moved from 3.3% to 3.5%, and its estimated monthly branded searches moved from 550 to 700. - Across the 12 months ending September 2026, Cetaphil’s share of searches among baby skincare brands in New Zealand moved from 32.4% to 30%, and its estimated monthly branded searches moved from 5.4K to 6K. ## Top baby skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aveeno Baby was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Aveeno Baby and Cetaphil were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | QV Skincare | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | MooGoo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cetaphil | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Aveeno Baby | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | ecostore | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Weleda | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Mustela | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Gaia Skin Naturals | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Johnson's Baby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby skincare brands - Asked ChatGPT "Which baby skincare brand should I buy in New Zealand?": 1. QV Skincare, 2. Aveeno Baby, 3. MooGoo, 4. Weleda - Asked ChatGPT "What are the best baby skincare brands in New Zealand?": 1. QV Skincare, 2. Cetaphil, 3. MooGoo, 4. Mustela, 5. ecostore - Asked ChatGPT "What's the best baby skincare brand in New Zealand for sensitive skin?": 1. QV Skincare, 2. MooGoo, 3. Cetaphil - Searched Google, AI Overview "nappy cream nz": 1. Weleda - Searched Google, AI Overview "baby skincare brands nz": 1. ecostore, 2. Weleda, 3. MooGoo, 4. Aveeno Baby, 5. QV Skincare, 6. Cetaphil Not named in any answer: Gaia Skin Naturals and Johnson's Baby. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby skincare brands in September 2026? - In September 2026, Cetaphil gained share of searches among baby skincare brands in New Zealand, from 29.3% to 30%. - Estimated monthly branded searches for Aveeno Baby in New Zealand rose 27.3% over 12 measured months, from 550 to 700 in September 2026. ## Month by month | Month | Aveeno Baby estimated searches | Aveeno Baby Share of Search | Aveeno Baby rank | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550 | 3.3% | 6 | 5.4K | 32.4% | 1 | | Nov 2025 | 550 | 3.2% | 6 | 5.4K | 31.3% | 1 | | Dec 2025 | 550 | 3.3% | 6 | 5.4K | 32.7% | 1 | | Jan 2026 | 550 | 3.3% | 6 | 5.4K | 32.7% | 1 | | Feb 2026 | 530 | 3.7% | 6 | 4.4K | 30.7% | 1 | | Mar 2026 | 550 | 3.6% | 6 | 4.7K | 30.6% | 1 | | Apr 2026 | 440 | 2.8% | 6 | 4.8K | 30.6% | 2 | | May 2026 | 460 | 2.7% | 6 | 5.6K | 32.5% | 1 | | Jun 2026 | 550 | 3.1% | 6 | 4.9K | 27.9% | 2 | | Jul 2026 | 660 | 3.4% | 6 | 5.9K | 30.3% | 2 | | Aug 2026 | 810 | 3.9% | 6 | 6K | 29.3% | 2 | | Sep 2026 | 700 | 3.5% | 6 | 6K | 30% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Aveeno Baby’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno Baby**: Measured on the search terms “aveeno baby eczema” and “aveenobaby”, summed into one figure. - **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil lotion”, “cetaphil serum” and “cetaphil wash”, summed into one figure. - [Aveeno Baby profile](/demand/nz/brands/aveeno-baby) - [Cetaphil profile](/demand/nz/brands/cetaphil) - [All baby skincare brands in New Zealand](/demand/nz/categories/nz-baby-skincare-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aveeno Baby or Cetaphil more popular in search? In September 2026, Cetaphil had more branded searches than Aveeno Baby among baby skincare brands in New Zealand. Cetaphil had about 6,000 branded searches, while Aveeno Baby had 700. Cetaphil made up 30% of all baby skincare brand searches we track, and Aveeno Baby accounted for 3.5%. ## Cite this page Brandwave. "Aveeno Baby vs Cetaphil: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aveeno-baby-vs-cetaphil This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aveeno-baby-vs-cetaphil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.