--- title: "Avast vs Bitdefender: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Avast or Bitdefender? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/avast-vs-bitdefender" publisher: "Brandwave" --- # Avast vs Bitdefender: Which is more popular by branded search in New Zealand? Which is more popular in search, Avast or Bitdefender? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avast and Bitdefender - **Competitive set**: Antivirus software - **Market**: New Zealand - **Month measured**: Aug 2026 - **Avast Share of Search**: 10.1% - **Bitdefender Share of Search**: 19% ## Which is more popular in search, Avast or Bitdefender? - In August 2026, Bitdefender had more branded searches than Avast among antivirus software in New Zealand. Bitdefender was estimated to have 2.7K branded searches compared to Avast’s 1.4K, and held a 19% Share of Search versus Avast’s 10.1%. - Bitdefender was ahead of Avast in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Avast’s estimated Share of Search among antivirus software in New Zealand moved from 11.1% to 10.1%, and its estimated monthly branded searches moved from 1.8K to 1.4K. - Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among antivirus software in New Zealand moved from 17.6% to 19%, and its estimated monthly branded searches moved from 2.8K to 2.7K. ## How did search popularity change for New Zealand antivirus software in August 2026? - In August 2026, McAfee overtook Bitdefender to rank 2nd among antivirus software in New Zealand, at 19.9%. - In August 2026, Avast gained estimated Share of Search among antivirus software in New Zealand, from 9.6% to 10.1%. - In August 2026, Bitdefender lost estimated Share of Search among antivirus software in New Zealand, from 21% to 19%. ## Month by month | Month | Avast estimated searches | Avast Share of Search | Avast rank | Bitdefender estimated searches | Bitdefender Share of Search | Bitdefender rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 11.1% | 6 | 2.8K | 17.6% | 3 | | Nov 2025 | 1.7K | 11.9% | 6 | 2.7K | 18.6% | 3 | | Dec 2025 | 1.8K | 12.1% | 5 | 2.2K | 15.1% | 3 | | Jan 2026 | 1.9K | 12% | 5 | 2.7K | 17.4% | 3 | | Feb 2026 | 1.6K | 11% | 5 | 2.5K | 16.7% | 3 | | Mar 2026 | 1.7K | 10.6% | 5 | 3K | 18.8% | 3 | | Apr 2026 | 1.7K | 11.3% | 5 | 2.5K | 17.3% | 3 | | May 2026 | 1.5K | 9.7% | 5 | 2.9K | 18.2% | 3 | | Jun 2026 | 1.6K | 9.8% | 5 | 2.9K | 18.4% | 3 | | Jul 2026 | 1.4K | 9.6% | 5 | 3K | 21% | 2 | | Aug 2026 | 1.4K | 10.1% | 5 | 2.7K | 19% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Avast’s and Bitdefender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avast**: Measured on the search terms “avast”, “avast av”, “avast free”, “avast free antivirus”, “avast mobile security”, “avast nz”, “avast one”, “avast online”, “avast premier security”, “avast secure browser”, “avast secureline” and “avast security”, summed into one figure. - **Bitdefender**: Measured on the search terms “bitdefender”, “bitdefender antivirus for mac”, “bitdefender antivirus plus”, “bitdefender av”, “bitdefender cen”, “bitdefender com”, “bitdefender free”, “bitdefender mobile security”, “bitdefender near me”, “bitdefender new zealand”, “bitdefender nz”, “bitdefender online” and “bitdefender total sec”, summed into one figure. - [Avast profile](/demand/nz/brands/avast) - [Bitdefender profile](/demand/nz/brands/bitdefender) - [All antivirus software in New Zealand](/demand/nz/categories/nz-antivirus-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Avast or Bitdefender? In August 2026, Bitdefender had more branded searches than Avast among antivirus software in New Zealand. Bitdefender was estimated to have 2.7K branded searches compared to Avast’s 1.4K, and held a 19% Share of Search versus Avast’s 10.1%. ## Cite this page Brandwave. "Avast vs Bitdefender: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/avast-vs-bitdefender This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/avast-vs-bitdefender. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.