--- title: "Avanti vs Giant: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Avanti or Giant? Compare estimated monthly branded-search demand and Share of Search inside the Bike brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/avanti-vs-giant" publisher: "Brandwave" --- # Avanti vs Giant: Which is more popular by branded search in New Zealand? Which is more popular in search, Avanti or Giant? Compare estimated monthly branded-search demand and Share of Search inside the Bike brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avanti and Giant - **Competitive set**: Bike brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Avanti Share of Search**: 4.9% - **Giant Share of Search**: 14.3% ## Which is more popular in search, Avanti or Giant? - In August 2026, Giant had more branded searches than Avanti among bike brands in New Zealand. Giant was estimated to have 2.9K branded searches compared to Avanti’s 1K, and held a 14.3% Share of Search versus Avanti’s 4.9%. - Giant was ahead of Avanti in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Avanti’s estimated Share of Search among bike brands in New Zealand moved from 4.3% to 4.9%, and its estimated monthly branded searches moved from 820 to 1K. - Across the 11 months ending August 2026, Giant’s estimated Share of Search among bike brands in New Zealand moved from 14.1% to 14.3%, and its estimated monthly branded searches moved from 2.7K to 2.9K. ## How did search popularity change for New Zealand bike brands in August 2026? - In August 2026, Giant gained estimated Share of Search among bike brands in New Zealand, from 13.2% to 14.3%. - Estimated monthly branded searches for Avanti in New Zealand rose 23.2% over 11 measured months, from 820 to 1K in August 2026. ## Month by month | Month | Avanti estimated searches | Avanti Share of Search | Avanti rank | Giant estimated searches | Giant Share of Search | Giant rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 820 | 4.3% | 6 | 2.7K | 14.1% | 4 | | Nov 2025 | 1.1K | 4.8% | 6 | 3.4K | 14.1% | 4 | | Dec 2025 | 1.3K | 5.9% | 6 | 3.3K | 14.8% | 4 | | Jan 2026 | 1.4K | 6.1% | 6 | 3.5K | 14.8% | 4 | | Feb 2026 | 1.2K | 5.8% | 6 | 2.9K | 13.4% | 4 | | Mar 2026 | 1.5K | 5.2% | 6 | 4.4K | 15.5% | 4 | | Apr 2026 | 1.4K | 5.3% | 6 | 4K | 14.7% | 4 | | May 2026 | 1.2K | 4.9% | 6 | 3.4K | 13.9% | 4 | | Jun 2026 | 970 | 4.6% | 6 | 2.7K | 12.8% | 4 | | Jul 2026 | 1.1K | 5.2% | 6 | 2.6K | 13.2% | 4 | | Aug 2026 | 1K | 4.9% | 6 | 2.9K | 14.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Avanti’s and Giant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avanti**: Measured on the search terms “avanti bike”, “avanti black thunder bike”, “avanti black thunder mountain bike”, “avanti discovery bike”, “avanti discovery e bike”, “avanti e bike”, “avanti giro road bike”, “avanti gravel bike”, “avanti montari e bike”, “avanti montari mountain bike”, “avanti monza road bike”, “avanti mountain bike” and “avanti road bike”, summed into one figure. - **Giant**: Measured on the search terms “giant 24 inch bike”, “giant atx mountain bike”, “giant bike”, “giant boulder mountain bike”, “giant e bike”, “giant e mountain bike”, “giant full suspension bike”, “giant full suspension mountain bike”, “giant gravel bike”, “giant liv bike”, “giant mtb bikes”, “giant road bike”, “giant talon e bike”, “giant talon mountain bike” and “giant trance e bike”, summed into one figure. - [Avanti profile](/demand/nz/brands/avanti) - [Giant profile](/demand/nz/brands/giant) - [All bike brands in New Zealand](/demand/nz/categories/nz-bike-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Avanti or Giant? In August 2026, Giant had more branded searches than Avanti among bike brands in New Zealand. Giant was estimated to have 2.9K branded searches compared to Avanti’s 1K, and held a 14.3% Share of Search versus Avanti’s 4.9%. ## Cite this page Brandwave. "Avanti vs Giant: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/avanti-vs-giant This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/avanti-vs-giant. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.