---
title: "Avanti Homewares vs Zero Japan: Which is searched more in New Zealand?"
description: "Is Avanti Homewares or Zero Japan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teapot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/avanti-homewares-vs-zero-japan"
publisher: "Brandwave"
---

# Avanti Homewares vs Zero Japan: Which is searched more in New Zealand?

Is Avanti Homewares or Zero Japan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teapot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Avanti Homewares and Zero Japan
- **Competitive set**: Teapot brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Avanti Homewares Share of Search**: 1.6%
- **Zero Japan Share of Search**: 3.5%

## Is Avanti Homewares or Zero Japan more popular in search?

- In September 2026, Zero Japan had more branded searches than Avanti Homewares among teapot brands in New Zealand. Zero Japan had about 110 branded searches, while Avanti Homewares had 50. Zero Japan made up 3.5% of all teapot brand searches we track, and Avanti Homewares accounted for 1.6%.
- Zero Japan was ahead of Avanti Homewares in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avanti Homewares’ share of searches among teapot brands in New Zealand moved from 0.49% to 1.6%, and its estimated monthly branded searches moved from 20 to 50.
- Across the 12 months ending September 2026, Zero Japan’s share of searches among teapot brands in New Zealand moved from 2.2% to 3.5%, and its estimated monthly branded searches moved from 90 to 110.

## Top teapot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Avanti Homewares was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zero Japan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zero Japan was listed before Avanti Homewares in two out of three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zero Japan | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| T2 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Maxwell & Williams | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Hario | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Avanti Homewares | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about teapot brands

- Asked ChatGPT "Which teapot brand should I buy in New Zealand?": 1. Zero Japan, 2. Maxwell & Williams, 3. T2, 4. Avanti Homewares
- Asked ChatGPT "What are the best teapot brands in New Zealand?": 1. T2, 2. Zero Japan, 3. Maxwell & Williams, 4. Avanti Homewares
- Asked ChatGPT "What's the best teapot brand in New Zealand for loose leaf tea?": 1. Hario, 2. Avanti Homewares
- Searched Google, AI Overview "teapot nz": 1. Maxwell & Williams, 2. Zero Japan, 3. T2
- Searched Google, AI Overview "ceramic teapot": 1. Maxwell & Williams

Not named in any answer: Bodum.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand teapot brands in September 2026?

- In September 2026, Avanti Homewares gained share of searches among teapot brands in New Zealand, from 0.59% to 1.6%.
- Estimated monthly branded searches for Zero Japan in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

## Month by month

| Month | Avanti Homewares estimated searches | Avanti Homewares Share of Search | Avanti Homewares rank | Zero Japan estimated searches | Zero Japan Share of Search | Zero Japan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 0.49% | 6 | 90 | 2.2% | 5 |
| Nov 2025 | 20 | 0.35% | 6 | 70 | 1.2% | 5 |
| Dec 2025 | 30 | 0.42% | 6 | 140 | 1.9% | 4 |
| Jan 2026 | 30 | 0.77% | 6 | 90 | 2.3% | 5 |
| Feb 2026 | 20 | 0.77% | 6 | 70 | 2.7% | 5 |
| Mar 2026 | 20 | 0.66% | 6 | 110 | 3.6% | 4 |
| Apr 2026 | 20 | 0.63% | 6 | 110 | 3.5% | 5 |
| May 2026 | 20 | 0.63% | 6 | 140 | 4.4% | 4 |
| Jun 2026 | 20 | 0.55% | 6 | 110 | 3% | 4 |
| Jul 2026 | 30 | 0.92% | 6 | 140 | 4.3% | 4 |
| Aug 2026 | 20 | 0.59% | 6 | 110 | 3.2% | 5 |
| Sep 2026 | 50 | 1.6% | 6 | 110 | 3.5% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Avanti Homewares’ and Zero Japan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Avanti Homewares**: Measured on the search term “avanti cup”.
- **Zero Japan**: Measured on the search term “zero japan”.

- [Avanti Homewares profile](/demand/nz/brands/avanti-homewares)
- [Zero Japan profile](/demand/nz/brands/zero-japan)
- [All teapot brands in New Zealand](/demand/nz/categories/nz-teapot-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Avanti Homewares or Zero Japan more popular in search?

In September 2026, Zero Japan had more branded searches than Avanti Homewares among teapot brands in New Zealand. Zero Japan had about 110 branded searches, while Avanti Homewares had 50. Zero Japan made up 3.5% of all teapot brand searches we track, and Avanti Homewares accounted for 1.6%.

## Cite this page

Brandwave. "Avanti Homewares vs Zero Japan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/avanti-homewares-vs-zero-japan

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/avanti-homewares-vs-zero-japan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
