---
title: "Avan vs Hymer: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Avan or Hymer? Compare estimated monthly branded-search demand and Share of Search inside the Caravan and motorhome brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/avan-vs-hymer"
publisher: "Brandwave"
---

# Avan vs Hymer: Which is more popular by branded search in New Zealand?

Which is more popular in search, Avan or Hymer? Compare estimated monthly branded-search demand and Share of Search inside the Caravan and motorhome brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Avan and Hymer
- **Competitive set**: Caravan and motorhome brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Avan Share of Search**: 1.2%
- **Hymer Share of Search**: 2%

## Which is more popular in search, Avan or Hymer?

- In August 2026, Hymer had more branded searches than Avan among caravan and motorhome brands in New Zealand. Hymer was estimated to have 130 branded searches compared to Avan’s 80, and held a 2% Share of Search versus Avan’s 1.2%.
- Hymer was ahead of Avan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avan’s estimated Share of Search among caravan and motorhome brands in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 11 months ending August 2026, Hymer’s estimated Share of Search among caravan and motorhome brands in New Zealand moved from 2.6% to 2%, and its estimated monthly branded searches moved from 190 to 130.

## How did search popularity change for New Zealand caravan and motorhome brands in August 2026?

- In August 2026, Hymer lost estimated Share of Search among caravan and motorhome brands in New Zealand, from 2.7% to 2%.
- Estimated monthly branded searches for Avan in New Zealand fell 20% over 11 measured months, from 100 to 80 in August 2026.

## Month by month

| Month | Avan estimated searches | Avan Share of Search | Avan rank | Hymer estimated searches | Hymer Share of Search | Hymer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 1.4% | 5 | 190 | 2.6% | 4 |
| Nov 2025 | 90 | 1.3% | 5 | 170 | 2.5% | 4 |
| Dec 2025 | 70 | 1% | 5 | 180 | 2.6% | 4 |
| Jan 2026 | 150 | 1.4% | 5 | 270 | 2.5% | 3 |
| Feb 2026 | 120 | 1.5% | 5 | 220 | 2.8% | 4 |
| Mar 2026 | 160 | 2.1% | 5 | 210 | 2.8% | 3 |
| Apr 2026 | 80 | 1.3% | 5 | 140 | 2.3% | 4 |
| May 2026 | 110 | 1.8% | 5 | 210 | 3.5% | 3 |
| Jun 2026 | 60 | 1.1% | 5 | 150 | 2.8% | 4 |
| Jul 2026 | 60 | 1% | 5 | 160 | 2.7% | 3 |
| Aug 2026 | 80 | 1.2% | 5 | 130 | 2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Avan’s and Hymer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Avan**: Measured on the search terms “avan campervan”, “avan caravan”, “avan motorhome” and “avan rv”, summed into one figure.
- **Hymer**: Measured on the search terms “hymer”, “hymer campervan”, “hymer caravan”, “hymer com”, “hymer nz” and “hymer rv”, summed into one figure.

- [Avan profile](/demand/nz/brands/avan)
- [Hymer profile](/demand/nz/brands/hymer)
- [All caravan and motorhome brands in New Zealand](/demand/nz/categories/nz-caravan-and-motorhome-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Avan or Hymer?

In August 2026, Hymer had more branded searches than Avan among caravan and motorhome brands in New Zealand. Hymer was estimated to have 130 branded searches compared to Avan’s 80, and held a 2% Share of Search versus Avan’s 1.2%.

## Cite this page

Brandwave. "Avan vs Hymer: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/avan-vs-hymer

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/avan-vs-hymer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.