--- title: "Avalanche vs Gregg's: Which is searched more in New Zealand?" description: "Is Avalanche or Gregg's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarket coffee brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/avalanche-vs-greggs" publisher: "Brandwave" --- # Avalanche vs Gregg's: Which is searched more in New Zealand? Is Avalanche or Gregg's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarket coffee brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avalanche and Gregg's - **Competitive set**: Supermarket coffee brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Avalanche Share of Search**: 7.2% - **Gregg's Share of Search**: 3.9% ## Is Avalanche or Gregg's more popular in search? - In September 2026, Avalanche had more branded searches than Gregg's among supermarket coffee brands in New Zealand. Avalanche had about 2,400 branded searches, while Gregg's had 1,290. Avalanche made up 7.2% of all supermarket coffee brand searches we track, and Gregg's accounted for 3.9%. - The lead changed hands 4 times in the 12 months ending September 2026: Gregg's took it in March 2026, Avalanche took it in April 2026, Gregg's took it in July 2026, Avalanche took it in August 2026. - Across the 12 months ending September 2026, Avalanche’s share of searches among supermarket coffee brands in New Zealand moved from 6.2% to 7.2%, and its estimated monthly branded searches moved from 1.6K to 2.4K. - Across the 12 months ending September 2026, Gregg's’ share of searches among supermarket coffee brands in New Zealand moved from 3.6% to 3.9%, and its estimated monthly branded searches moved from 920 to 1.3K. ## Top supermarket coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gregg's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Avalanche did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Robert Harris | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Coffee Supreme | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Moccona | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nescafé | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Jed's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Gregg's | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Avalanche | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vittoria Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about supermarket coffee brands - Asked ChatGPT "Which supermarket coffee brand should I buy in New Zealand?": 1. Robert Harris, 2. Moccona, 3. Gregg's, 4. Nescafé - Asked ChatGPT "What are the best supermarket coffee brands in New Zealand?": 1. Coffee Supreme, 2. Robert Harris, 3. Moccona, 4. Jed's - Asked ChatGPT "What's the best supermarket coffee brand in New Zealand for everyday coffee?": 1. Robert Harris - Searched Google, AI Overview "instant coffee brands nz": 1. Robert Harris, 2. Nescafé, 3. Coffee Supreme, 4. Jed's, 5. Moccona - Searched Google, AI Overview "best instant coffee": 1. Robert Harris, 2. Coffee Supreme, 3. Nescafé Not named in any answer: Avalanche and Vittoria Coffee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand supermarket coffee brands in September 2026? - In September 2026, Gregg's lost share of searches among supermarket coffee brands in New Zealand, from 4.5% to 3.9%. - Avalanche’s share of searches among supermarket coffee brands in New Zealand has gained ground for 3 months in a row, from 6.5% to 7.2% in September 2026. ## Month by month | Month | Avalanche estimated searches | Avalanche Share of Search | Avalanche rank | Gregg's estimated searches | Gregg's Share of Search | Gregg's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 6.2% | 6 | 920 | 3.6% | 8 | | Nov 2025 | 1.6K | 6.1% | 5 | 680 | 2.6% | 8 | | Dec 2025 | 1.3K | 4.8% | 5 | 890 | 3.3% | 8 | | Jan 2026 | 1.3K | 4.7% | 5 | 1.2K | 4.4% | 7 | | Feb 2026 | 1.3K | 5.5% | 5 | 890 | 3.8% | 7 | | Mar 2026 | 1.9K | 6% | 6 | 4.3K | 13.4% | 5 | | Apr 2026 | 1.9K | 6.9% | 5 | 1.2K | 4.2% | 8 | | May 2026 | 1.9K | 6% | 5 | 1.1K | 3.4% | 8 | | Jun 2026 | 1.9K | 6.5% | 5 | 940 | 3.2% | 8 | | Jul 2026 | 2.4K | 6.9% | 6 | 3.8K | 10.8% | 5 | | Aug 2026 | 2.4K | 7.2% | 5 | 1.5K | 4.5% | 7 | | Sep 2026 | 2.4K | 7.2% | 5 | 1.3K | 3.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Avalanche’s and Gregg's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avalanche**: Measured on the search term “avalanche coffee”. - **Gregg's**: Measured on the search terms “gregg s”, “greggs coffee” and “greggs instant coffee”, summed into one figure. - [Avalanche profile](/demand/nz/brands/avalanche) - [Gregg's profile](/demand/nz/brands/greggs) - [All supermarket coffee brands in New Zealand](/demand/nz/categories/nz-instant-coffee-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avalanche or Gregg's more popular in search? In September 2026, Avalanche had more branded searches than Gregg's among supermarket coffee brands in New Zealand. Avalanche had about 2,400 branded searches, while Gregg's had 1,290. Avalanche made up 7.2% of all supermarket coffee brand searches we track, and Gregg's accounted for 3.9%. ## Cite this page Brandwave. "Avalanche vs Gregg's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/avalanche-vs-greggs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/avalanche-vs-greggs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.