--- title: "AutoTrader NZ vs Turners: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AutoTrader NZ or Turners? Compare estimated monthly branded-search demand and Share of Search inside the Car buying sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/autotrader-nz-vs-turners" publisher: "Brandwave" --- # AutoTrader NZ vs Turners: Which is more popular by branded search in New Zealand? Which is more popular in search, AutoTrader NZ or Turners? Compare estimated monthly branded-search demand and Share of Search inside the Car buying sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AutoTrader NZ and Turners - **Competitive set**: Car buying sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **AutoTrader NZ Share of Search**: 8.6% - **Turners Share of Search**: 54.1% ## Which is more popular in search, AutoTrader NZ or Turners? - In August 2026, Turners had more branded searches than AutoTrader NZ among car buying sites in New Zealand. Turners was estimated to have 116K branded searches compared to AutoTrader NZ’s 18.4K, and held a 54.1% Share of Search versus AutoTrader NZ’s 8.6%. - Turners was ahead of AutoTrader NZ in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car buying sites in New Zealand moved from 9.6% to 8.6%, and its estimated monthly branded searches moved from 22.4K to 18.4K. - Across the 11 months ending August 2026, Turners’ estimated Share of Search among car buying sites in New Zealand moved from 48.2% to 54.1%, and its estimated monthly branded searches moved from 112K to 116K. ## How did search popularity change for New Zealand car buying sites in August 2026? - In August 2026, Turners gained estimated Share of Search among car buying sites in New Zealand, from 53% to 54.1%. - Estimated monthly branded searches for AutoTrader NZ in New Zealand fell 18.2% over 11 measured months, from 22.4K to 18.4K in August 2026. ## Month by month | Month | AutoTrader NZ estimated searches | AutoTrader NZ Share of Search | AutoTrader NZ rank | Turners estimated searches | Turners Share of Search | Turners rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.4K | 9.6% | 3 | 112K | 48.2% | 1 | | Nov 2025 | 22.4K | 10.2% | 3 | 113K | 51.5% | 1 | | Dec 2025 | 22.4K | 10.8% | 3 | 101K | 48.7% | 1 | | Jan 2026 | 27.3K | 10.5% | 3 | 133K | 51.5% | 1 | | Feb 2026 | 22.4K | 10% | 3 | 118K | 52.8% | 1 | | Mar 2026 | 22.4K | 8.8% | 3 | 130K | 51.2% | 1 | | Apr 2026 | 18.3K | 8.5% | 3 | 117K | 54.4% | 1 | | May 2026 | 18.3K | 7.7% | 3 | 118K | 49.7% | 1 | | Jun 2026 | 18.2K | 8.4% | 3 | 118K | 54.6% | 1 | | Jul 2026 | 18.2K | 8.7% | 3 | 111K | 53% | 1 | | Aug 2026 | 18.4K | 8.6% | 3 | 116K | 54.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AutoTrader NZ’s and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AutoTrader NZ**: Measured on the search terms “autotrader co nz”, “autotrader nz cars”, “autotrader nz cars for sale”, “autotrader nz near me”, “autotrader nz new zealand”, “autotrader nz used cars” and “autotradernz”, summed into one figure. - **Turners**: Measured on the search terms “turner's auto”, “turners”, “turners auction”, “turners auction damaged cars”, “turners auction live”, “turners auctions machinery”, “turners auto”, “turners avalon drive”, “turners botany”, “turners buy cars”, “turners car auctions”, “turners cars”, “turners cars botany”, “turners cars dunedin”, “turners cars for sale”, “turners cars near me”, “turners cars new plymouth”, “turners cars otahuhu”, “turners cars sell my car”, “turners cars te rapa road”, “turners cars westgate”, “turners cheap cars”, “turners co nz”, “turners crashed cars”, “turners finance”, “turners near me”, “turners nelson”, “turners nz”, “turners online”, “turners te rapa”, “turners used cars”, “turners westgate”, “turners.co.nz” and “turnerscars”, summed into one figure. - [AutoTrader NZ profile](/demand/nz/brands/autotrader-nz) - [Turners profile](/demand/nz/brands/turners) - [All car buying sites in New Zealand](/demand/nz/categories/nz-car-buying-sites): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AutoTrader NZ or Turners? In August 2026, Turners had more branded searches than AutoTrader NZ among car buying sites in New Zealand. Turners was estimated to have 116K branded searches compared to AutoTrader NZ’s 18.4K, and held a 54.1% Share of Search versus AutoTrader NZ’s 8.6%. ## Cite this page Brandwave. "AutoTrader NZ vs Turners: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/autotrader-nz-vs-turners This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/autotrader-nz-vs-turners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.