--- title: "AutoTrader NZ vs Driven: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AutoTrader NZ or Driven? Compare estimated monthly branded-search demand and Share of Search inside the Car buying sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/autotrader-nz-vs-driven" publisher: "Brandwave" --- # AutoTrader NZ vs Driven: Which is more popular by branded search in New Zealand? Which is more popular in search, AutoTrader NZ or Driven? Compare estimated monthly branded-search demand and Share of Search inside the Car buying sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AutoTrader NZ and Driven - **Competitive set**: Car buying sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **AutoTrader NZ Share of Search**: 8.6% - **Driven Share of Search**: 0.94% ## Which is more popular in search, AutoTrader NZ or Driven? - In August 2026, AutoTrader NZ had more branded searches than Driven among car buying sites in New Zealand. AutoTrader NZ was estimated to have 18.4K branded searches compared to Driven’s 2K, and held an 8.6% Share of Search versus Driven’s 0.94%. - AutoTrader NZ was ahead of Driven in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car buying sites in New Zealand moved from 9.6% to 8.6%, and its estimated monthly branded searches moved from 22.4K to 18.4K. - Across the 11 months ending August 2026, Driven’s estimated Share of Search among car buying sites in New Zealand moved from 1.3% to 0.94%, and its estimated monthly branded searches moved from 3.1K to 2K. ## How did search popularity change for New Zealand car buying sites in August 2026? - Estimated monthly branded searches for Driven in New Zealand fell 34.3% over 11 measured months, from 3.1K to 2K in August 2026. - Estimated monthly branded searches for AutoTrader NZ in New Zealand fell 18.2% over 11 measured months, from 22.4K to 18.4K in August 2026. ## Month by month | Month | AutoTrader NZ estimated searches | AutoTrader NZ Share of Search | AutoTrader NZ rank | Driven estimated searches | Driven Share of Search | Driven rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.4K | 9.6% | 3 | 3.1K | 1.3% | 4 | | Nov 2025 | 22.4K | 10.2% | 3 | 2.5K | 1.2% | 4 | | Dec 2025 | 22.4K | 10.8% | 3 | 2K | 0.98% | 4 | | Jan 2026 | 27.3K | 10.5% | 3 | 3K | 1.2% | 4 | | Feb 2026 | 22.4K | 10% | 3 | 2.1K | 0.93% | 4 | | Mar 2026 | 22.4K | 8.8% | 3 | 2.6K | 1% | 4 | | Apr 2026 | 18.3K | 8.5% | 3 | 2K | 0.94% | 4 | | May 2026 | 18.3K | 7.7% | 3 | 2K | 0.86% | 4 | | Jun 2026 | 18.2K | 8.4% | 3 | 2K | 0.94% | 4 | | Jul 2026 | 18.2K | 8.7% | 3 | 1.7K | 0.82% | 4 | | Aug 2026 | 18.4K | 8.6% | 3 | 2K | 0.94% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AutoTrader NZ’s and Driven’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AutoTrader NZ**: Measured on the search terms “autotrader co nz”, “autotrader nz cars”, “autotrader nz cars for sale”, “autotrader nz near me”, “autotrader nz new zealand”, “autotrader nz used cars” and “autotradernz”, summed into one figure. - **Driven**: Measured on the search terms “driven cars”, “driven cars for sale”, “driven co nz”, “driven nz” and “driven used cars”, summed into one figure. - [AutoTrader NZ profile](/demand/nz/brands/autotrader-nz) - [Driven profile](/demand/nz/brands/driven) - [All car buying sites in New Zealand](/demand/nz/categories/nz-car-buying-sites): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AutoTrader NZ or Driven? In August 2026, AutoTrader NZ had more branded searches than Driven among car buying sites in New Zealand. AutoTrader NZ was estimated to have 18.4K branded searches compared to Driven’s 2K, and held an 8.6% Share of Search versus Driven’s 0.94%. ## Cite this page Brandwave. "AutoTrader NZ vs Driven: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/autotrader-nz-vs-driven This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/autotrader-nz-vs-driven. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.