--- title: "AutoOne vs Supercheap Auto NZ: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AutoOne or Supercheap Auto NZ? Compare estimated monthly branded-search demand and Share of Search inside the Automotive Parts Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/autoone-vs-supercheap-auto-nz" publisher: "Brandwave" --- # AutoOne vs Supercheap Auto NZ: Which is more popular by branded search in New Zealand? Which is more popular in search, AutoOne or Supercheap Auto NZ? Compare estimated monthly branded-search demand and Share of Search inside the Automotive Parts Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AutoOne and Supercheap Auto NZ - **Competitive set**: Automotive Parts Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AutoOne Share of Search**: 0.1% - **Supercheap Auto NZ Share of Search**: 35.4% ## Which is more popular in search, AutoOne or Supercheap Auto NZ? - In August 2026, Supercheap Auto NZ had more branded searches than AutoOne among automotive parts retailers in New Zealand. Supercheap Auto NZ was estimated to have 60.6K branded searches compared to AutoOne’s 170, and held a 35.4% Share of Search versus AutoOne’s 0.1%. - Supercheap Auto NZ was ahead of AutoOne in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AutoOne’s estimated Share of Search among automotive parts retailers in New Zealand moved from 0.09% to 0.1%, and its estimated monthly branded searches moved from 210 to 170. - Across the 11 months ending August 2026, Supercheap Auto NZ’s estimated Share of Search among automotive parts retailers in New Zealand moved from 44.8% to 35.4%, and its estimated monthly branded searches moved from 110K to 60.6K. ## How did search popularity change for New Zealand automotive parts retailers in August 2026? - Estimated monthly branded searches for Supercheap Auto NZ in New Zealand fell 45% over 11 measured months, from 110K to 60.6K in August 2026. - Estimated monthly branded searches for AutoOne in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026. ## Month by month | Month | AutoOne estimated searches | AutoOne Share of Search | AutoOne rank | Supercheap Auto NZ estimated searches | Supercheap Auto NZ Share of Search | Supercheap Auto NZ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.09% | 3 | 110K | 44.8% | 2 | | Nov 2025 | 170 | 0.07% | 3 | 110K | 44.8% | 2 | | Dec 2025 | 210 | 0.07% | 3 | 135K | 44.9% | 2 | | Jan 2026 | 210 | 0.09% | 3 | 110K | 44.8% | 2 | | Feb 2026 | 210 | 0.1% | 3 | 90.6K | 45.1% | 2 | | Mar 2026 | 210 | 0.1% | 3 | 90.6K | 45% | 2 | | Apr 2026 | 140 | 0.07% | 3 | 90.5K | 45.1% | 2 | | May 2026 | 170 | 0.1% | 3 | 60.6K | 35.4% | 2 | | Jun 2026 | 170 | 0.1% | 3 | 60.6K | 35.4% | 2 | | Jul 2026 | 170 | 0.1% | 3 | 60.6K | 35.4% | 2 | | Aug 2026 | 170 | 0.1% | 3 | 60.6K | 35.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AutoOne’s and Supercheap Auto NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AutoOne**: Measured on the search term “Autoone”. - **Supercheap Auto NZ**: Measured on the search terms “Supercheap Auto”, “supercheap auto car accessories” and “supercheap auto car parts”, summed into one figure. - [AutoOne profile](/demand/nz/brands/autoone) - [Supercheap Auto NZ profile](/demand/nz/brands/supercheap-auto-nz) - [All automotive parts retailers in New Zealand](/demand/nz/categories/nz-automotive-parts-retailers): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AutoOne or Supercheap Auto NZ? In August 2026, Supercheap Auto NZ had more branded searches than AutoOne among automotive parts retailers in New Zealand. Supercheap Auto NZ was estimated to have 60.6K branded searches compared to AutoOne’s 170, and held a 35.4% Share of Search versus AutoOne’s 0.1%. ## Cite this page Brandwave. "AutoOne vs Supercheap Auto NZ: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/autoone-vs-supercheap-auto-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/autoone-vs-supercheap-auto-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.