---
title: "AutoOne vs Repco: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AutoOne or Repco? Compare estimated monthly branded-search demand and Share of Search inside the Automotive Parts Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/autoone-vs-repco"
publisher: "Brandwave"
---

# AutoOne vs Repco: Which is more popular by branded search in New Zealand?

Which is more popular in search, AutoOne or Repco? Compare estimated monthly branded-search demand and Share of Search inside the Automotive Parts Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AutoOne and Repco
- **Competitive set**: Automotive Parts Retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AutoOne Share of Search**: 0.1%
- **Repco Share of Search**: 64.5%

## Which is more popular in search, AutoOne or Repco?

- In August 2026, Repco had more branded searches than AutoOne among automotive parts retailers in New Zealand. Repco was estimated to have 110K branded searches compared to AutoOne’s 170, and held a 64.5% Share of Search versus AutoOne’s 0.1%.
- Repco was ahead of AutoOne in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AutoOne’s estimated Share of Search among automotive parts retailers in New Zealand moved from 0.09% to 0.1%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 11 months ending August 2026, Repco’s estimated Share of Search among automotive parts retailers in New Zealand moved from 55.1% to 64.5%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for New Zealand automotive parts retailers in August 2026?

- Estimated monthly branded searches for AutoOne in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.
- Estimated monthly branded searches for Repco in New Zealand fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

## Month by month

| Month | AutoOne estimated searches | AutoOne Share of Search | AutoOne rank | Repco estimated searches | Repco Share of Search | Repco rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 210 | 0.09% | 3 | 135K | 55.1% | 1 |
| Nov 2025 | 170 | 0.07% | 3 | 135K | 55.1% | 1 |
| Dec 2025 | 210 | 0.07% | 3 | 165K | 55% | 1 |
| Jan 2026 | 210 | 0.09% | 3 | 135K | 55.1% | 1 |
| Feb 2026 | 210 | 0.1% | 3 | 110K | 54.8% | 1 |
| Mar 2026 | 210 | 0.1% | 3 | 110K | 54.8% | 1 |
| Apr 2026 | 140 | 0.07% | 3 | 110K | 54.9% | 1 |
| May 2026 | 170 | 0.1% | 3 | 110K | 64.5% | 1 |
| Jun 2026 | 170 | 0.1% | 3 | 110K | 64.5% | 1 |
| Jul 2026 | 170 | 0.1% | 3 | 110K | 64.5% | 1 |
| Aug 2026 | 170 | 0.1% | 3 | 110K | 64.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AutoOne’s and Repco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AutoOne**: Measured on the search term “Autoone”.
- **Repco**: Measured on the search terms “Repco”, “repco auto parts”, “repco car accessories” and “repco car parts”, summed into one figure.

- [AutoOne profile](/demand/nz/brands/autoone)
- [Repco profile](/demand/nz/brands/repco)
- [All automotive parts retailers in New Zealand](/demand/nz/categories/nz-automotive-parts-retailers): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AutoOne or Repco?

In August 2026, Repco had more branded searches than AutoOne among automotive parts retailers in New Zealand. Repco was estimated to have 110K branded searches compared to AutoOne’s 170, and held a 64.5% Share of Search versus AutoOne’s 0.1%.

## Cite this page

Brandwave. "AutoOne vs Repco: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/autoone-vs-repco

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/autoone-vs-repco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.