--- title: "Authy vs Microsoft Authenticator: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Authy or Microsoft Authenticator? Compare estimated monthly branded-search demand and Share of Search inside the Authenticator apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/authy-vs-microsoft-authenticator" publisher: "Brandwave" --- # Authy vs Microsoft Authenticator: Which is more popular by branded search in New Zealand? Which is more popular in search, Authy or Microsoft Authenticator? Compare estimated monthly branded-search demand and Share of Search inside the Authenticator apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Authy and Microsoft Authenticator - **Competitive set**: Authenticator apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Authy Share of Search**: 3.8% - **Microsoft Authenticator Share of Search**: 37.4% ## Which is more popular in search, Authy or Microsoft Authenticator? - In August 2026, Microsoft Authenticator had more branded searches than Authy among authenticator apps in New Zealand. Microsoft Authenticator was estimated to have 4.3K branded searches compared to Authy’s 430, and held a 37.4% Share of Search versus Authy’s 3.8%. - Microsoft Authenticator was ahead of Authy in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Authy’s estimated Share of Search among authenticator apps in New Zealand moved from 5.4% to 3.8%, and its estimated monthly branded searches moved from 580 to 430. - Across the 11 months ending August 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps in New Zealand moved from 47.3% to 37.4%, and its estimated monthly branded searches moved from 5.1K to 4.3K. ## How did search popularity change for New Zealand authenticator apps in August 2026? - In August 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps in New Zealand, from 34.7% to 37.4%. - Estimated monthly branded searches for Authy in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026. ## Month by month | Month | Authy estimated searches | Authy Share of Search | Authy rank | Microsoft Authenticator estimated searches | Microsoft Authenticator Share of Search | Microsoft Authenticator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 580 | 5.4% | 3 | 5.1K | 47.3% | 1 | | Nov 2025 | 480 | 5.3% | 3 | 4.3K | 47.6% | 1 | | Dec 2025 | 410 | 5.9% | 3 | 3.1K | 44.7% | 2 | | Jan 2026 | 490 | 4.8% | 3 | 4.6K | 44.6% | 2 | | Feb 2026 | 490 | 4.2% | 3 | 5K | 43.5% | 2 | | Mar 2026 | 500 | 4.2% | 3 | 5.1K | 43.5% | 2 | | Apr 2026 | 450 | 4.5% | 3 | 4.6K | 45.4% | 2 | | May 2026 | 610 | 4.8% | 3 | 4.7K | 37.5% | 2 | | Jun 2026 | 520 | 3.7% | 3 | 4.2K | 30.6% | 2 | | Jul 2026 | 450 | 3.7% | 3 | 4.2K | 34.7% | 2 | | Aug 2026 | 430 | 3.8% | 3 | 4.3K | 37.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Authy’s and Microsoft Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Authy**: Measured on the search terms “authy”, “authy 2fa”, “authy app”, “authy authenticator”, “authy com”, “authy desktop”, “authy near me”, “authy online” and “authy two factor”, summed into one figure. - **Microsoft Authenticator**: Measured on the search terms “android microsoft authenticator app”, “app microsoft authenticator”, “download microsoft authenticator app”, “microsoft authenticator”, “microsoft authenticator 2fa”, “microsoft authenticator app for windows”, “microsoft authenticator authenticator”, “microsoft authenticator near me”, “microsoft authenticator online”, “microsoftauthenticator”, “set up microsoft authenticator” and “transferring microsoft authenticator to new phone”, summed into one figure. - [Authy profile](/demand/nz/brands/authy) - [Microsoft Authenticator profile](/demand/nz/brands/microsoft-authenticator) - [All authenticator apps in New Zealand](/demand/nz/categories/nz-authenticator-apps): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Authy or Microsoft Authenticator? In August 2026, Microsoft Authenticator had more branded searches than Authy among authenticator apps in New Zealand. Microsoft Authenticator was estimated to have 4.3K branded searches compared to Authy’s 430, and held a 37.4% Share of Search versus Authy’s 3.8%. ## Cite this page Brandwave. "Authy vs Microsoft Authenticator: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/authy-vs-microsoft-authenticator This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/authy-vs-microsoft-authenticator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.