---
title: "Auth0 vs WorkOS: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Auth0 or WorkOS? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/auth0-vs-workos"
publisher: "Brandwave"
---

# Auth0 vs WorkOS: Which is more popular by branded search in New Zealand?

Which is more popular in search, Auth0 or WorkOS? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Auth0 and WorkOS
- **Competitive set**: Authentication platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Auth0 Share of Search**: 20.1%
- **WorkOS Share of Search**: 10.6%

## Which is more popular in search, Auth0 or WorkOS?

- In August 2026, Auth0 had more branded searches than WorkOS among authentication platforms in New Zealand. Auth0 was estimated to have 550 branded searches compared to WorkOS’s 290, and held a 20.1% Share of Search versus WorkOS’s 10.6%.
- Auth0 was ahead of WorkOS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among authentication platforms in New Zealand moved from 21% to 20.1%, and its estimated monthly branded searches moved from 680 to 550.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among authentication platforms in New Zealand moved from 6.2% to 10.6%, and its estimated monthly branded searches moved from 200 to 290.

## How did search popularity change for New Zealand authentication platforms in August 2026?

- In August 2026, Auth0 gained estimated Share of Search among authentication platforms in New Zealand, from 15.9% to 20.1%.
- In August 2026, WorkOS gained estimated Share of Search among authentication platforms in New Zealand, from 7.1% to 10.6%.

## Month by month

| Month | Auth0 estimated searches | Auth0 Share of Search | Auth0 rank | WorkOS estimated searches | WorkOS Share of Search | WorkOS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 680 | 21% | 2 | 200 | 6.2% | 3 |
| Nov 2025 | 660 | 21.9% | 2 | 160 | 5.3% | 3 |
| Dec 2025 | 530 | 21.5% | 2 | 160 | 6.5% | 3 |
| Jan 2026 | 650 | 22.3% | 2 | 170 | 5.8% | 3 |
| Feb 2026 | 670 | 25.4% | 2 | 150 | 5.7% | 3 |
| Mar 2026 | 790 | 21.8% | 2 | 210 | 5.8% | 3 |
| Apr 2026 | 670 | 22.3% | 2 | 190 | 6.3% | 3 |
| May 2026 | 790 | 25.6% | 2 | 290 | 9.4% | 3 |
| Jun 2026 | 680 | 21.7% | 2 | 270 | 8.6% | 3 |
| Jul 2026 | 540 | 15.9% | 2 | 240 | 7.1% | 3 |
| Aug 2026 | 550 | 20.1% | 2 | 290 | 10.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Auth0’s and WorkOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Auth0**: Measured on the search terms “auth0”, “auth0 authentication”, “auth0 com”, “auth0 identity”, “auth0 pricing” and “auth0 sso”, summed into one figure.
- **WorkOS**: Measured on the search terms “workos”, “workos authentication”, “workos com” and “workos sso”, summed into one figure.

- [Auth0 profile](/demand/nz/brands/auth0)
- [WorkOS profile](/demand/nz/brands/workos)
- [All authentication platforms in New Zealand](/demand/nz/categories/nz-authentication-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Auth0 or WorkOS?

In August 2026, Auth0 had more branded searches than WorkOS among authentication platforms in New Zealand. Auth0 was estimated to have 550 branded searches compared to WorkOS’s 290, and held a 20.1% Share of Search versus WorkOS’s 10.6%.

## Cite this page

Brandwave. "Auth0 vs WorkOS: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/auth0-vs-workos

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/auth0-vs-workos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.