---
title: "Austin Digital vs HNDRX: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Austin Digital or HNDRX? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton web design agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/austin-digital-vs-hndrx"
publisher: "Brandwave"
---

# Austin Digital vs HNDRX: Which is more popular by branded search in New Zealand?

Which is more popular in search, Austin Digital or HNDRX? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton web design agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Austin Digital and HNDRX
- **Competitive set**: Hamilton web design agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Austin Digital Share of Search**: 11.9%
- **HNDRX Share of Search**: 76.2%

## Which is more popular in search, Austin Digital or HNDRX?

- In August 2026, HNDRX had more branded searches than Austin Digital among hamilton web design agencies in New Zealand. HNDRX was estimated to have 320 branded searches compared to Austin Digital’s 50, and held a 76.2% Share of Search versus Austin Digital’s 11.9%.
- HNDRX was ahead of Austin Digital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Austin Digital’s estimated Share of Search among hamilton web design agencies in New Zealand moved from 2.8% to 11.9%, and its estimated monthly branded searches moved from 10 to 50.
- Across the 11 months ending August 2026, HNDRX’s estimated Share of Search among hamilton web design agencies in New Zealand moved from 88.9% to 76.2%, and its estimated monthly branded searches held steady at 320.

## How did search popularity change for New Zealand hamilton web design agencies in August 2026?

- In August 2026, Austin Digital gained estimated Share of Search among hamilton web design agencies in New Zealand, from 9.1% to 11.9%.
- In August 2026, HNDRX lost estimated Share of Search among hamilton web design agencies in New Zealand, from 78.8% to 76.2%.

## Month by month

| Month | Austin Digital estimated searches | Austin Digital Share of Search | Austin Digital rank | HNDRX estimated searches | HNDRX Share of Search | HNDRX rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 2.8% | 3 | 320 | 88.9% | 1 |
| Nov 2025 | 10 | 2.8% | 3 | 320 | 88.9% | 1 |
| Dec 2025 | 20 | 5.3% | 3 | 320 | 84.2% | 1 |
| Jan 2026 | 10 | 2.7% | 3 | 320 | 86.5% | 1 |
| Feb 2026 | 10 | 3.2% | 4 | 260 | 83.9% | 1 |
| Mar 2026 | 10 | 2.6% | 4 | 320 | 82.1% | 1 |
| Apr 2026 | 20 | 6.5% | 2 | 260 | 83.9% | 1 |
| May 2026 | 20 | 5.3% | 3 | 320 | 84.2% | 1 |
| Jun 2026 | 10 | 2.8% | 3 | 320 | 88.9% | 1 |
| Jul 2026 | 30 | 9.1% | 2 | 260 | 78.8% | 1 |
| Aug 2026 | 50 | 11.9% | 2 | 320 | 76.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Austin Digital’s and HNDRX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Austin Digital**: Measured on the search terms “austin digital” and “austin digital nz”, summed into one figure.
- **HNDRX**: Measured on the search term “hndrx”.

- [Austin Digital profile](/demand/nz/brands/austin-digital)
- [HNDRX profile](/demand/nz/brands/hndrx)
- [All hamilton web design agencies in New Zealand](/demand/nz/categories/nz-hamilton-web-design-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Austin Digital or HNDRX?

In August 2026, HNDRX had more branded searches than Austin Digital among hamilton web design agencies in New Zealand. HNDRX was estimated to have 320 branded searches compared to Austin Digital’s 50, and held a 76.2% Share of Search versus Austin Digital’s 11.9%.

## Cite this page

Brandwave. "Austin Digital vs HNDRX: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/austin-digital-vs-hndrx

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/austin-digital-vs-hndrx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.