--- title: "Aurum Hairstylists vs Zen Hair: Which is searched more in New Zealand?" description: "Is Aurum Hairstylists or Zen Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aurum-hairstylists-vs-zen-hair-dunedin" publisher: "Brandwave" --- # Aurum Hairstylists vs Zen Hair: Which is searched more in New Zealand? Is Aurum Hairstylists or Zen Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aurum Hairstylists and Zen Hair - **Competitive set**: Dunedin hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aurum Hairstylists Share of Search**: 8.2% - **Zen Hair Share of Search**: 9.2% ## Is Aurum Hairstylists or Zen Hair more popular in search? - In September 2026, Zen Hair had more branded searches than Aurum Hairstylists among Dunedin hair salons in New Zealand. Zen Hair had about 170 branded searches, while Aurum Hairstylists had 150. Zen Hair made up 9.2% of all Dunedin hair salon searches we track, and Aurum Hairstylists accounted for 8.2%. - The lead changed hands once in the 12 months ending September 2026: Zen Hair took it in September 2026. - Across the 12 months ending September 2026, Aurum Hairstylists’ share of searches among Dunedin hair salons in New Zealand moved from 10.1% to 8.2%, and its estimated monthly branded searches moved from 220 to 150. - Across the 12 months ending September 2026, Zen Hair’s share of searches among Dunedin hair salons in New Zealand moved from 3.2% to 9.2%, and its estimated monthly branded searches moved from 70 to 170. ## Top Dunedin hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Aurum Hairstylists and Zen Hair were each mentioned in two out of three: in two of the three ChatGPT answers. Aurum Hairstylists was listed before Zen Hair in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Loft Studio | 1st | 3 of 3 | 3 of 3 | | Aurum Hairstylists | 2nd | 2 of 3 | 2 of 3 | | The Curl Alchemist | 3rd | 3 of 3 | 3 of 3 | | Zen Hair | 4th | 2 of 3 | 2 of 3 | | Pure Hairdressing | 5th | 2 of 3 | 2 of 3 | | Zaibatsu Hair Art | 6th | 1 of 3 | 1 of 3 | | Bellissima Hair | 7th | 1 of 3 | 1 of 3 | | Klone Hair | Not ranked | 0 of 3 | 0 of 3 | | HairVn Hairdressing | Not ranked | 0 of 3 | 0 of 3 | | Vivo Hair | Not ranked | 0 of 3 | 0 of 3 | | Headquarters Hairdressing | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Dunedin hair salons - Asked ChatGPT "Which hair salon should I go to in Dunedin, New Zealand?": 1. Loft Studio, 2. Zen Hair, 3. The Curl Alchemist - Asked ChatGPT "What are the best hair salons in Dunedin, New Zealand?": 1. Loft Studio, 2. Aurum Hairstylists, 3. The Curl Alchemist, 4. Zen Hair, 5. Zaibatsu Hair Art, 6. Pure Hairdressing, 7. Bellissima Hair - Asked ChatGPT "What's the best hair salon in Dunedin, New Zealand for a haircut?": 1. Loft Studio, 2. Aurum Hairstylists, 3. The Curl Alchemist, 4. Pure Hairdressing Not named in any answer: Klone Hair, HairVn Hairdressing, Vivo Hair and Headquarters Hairdressing. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin hair salons in September 2026? - In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches. - Estimated monthly branded searches for Aurum Hairstylists in New Zealand fell 31.8% over 12 measured months, from 220 to 150 in September 2026. ## Month by month | Month | Aurum Hairstylists estimated searches | Aurum Hairstylists Share of Search | Aurum Hairstylists rank | Zen Hair estimated searches | Zen Hair Share of Search | Zen Hair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 10.1% | 4 | 70 | 3.2% | 11 | | Nov 2025 | 190 | 9.3% | 5 | 70 | 3.4% | 11 | | Dec 2025 | 190 | 11.7% | 3 | 50 | 3.1% | 11 | | Jan 2026 | 190 | 10.6% | 3 | 90 | 5% | 10 | | Feb 2026 | 170 | 9.7% | 3 | 70 | 4% | 11 | | Mar 2026 | 120 | 5.7% | 6 | 70 | 3.3% | 11 | | Apr 2026 | 130 | 7.4% | 6 | 50 | 2.9% | 10 | | May 2026 | 170 | 8.6% | 5 | 70 | 3.5% | 11 | | Jun 2026 | 170 | 9.4% | 4 | 70 | 3.9% | 9 | | Jul 2026 | 150 | 8.3% | 5 | 70 | 3.9% | 10 | | Aug 2026 | 170 | 8.3% | 6 | 110 | 5.4% | 10 | | Sep 2026 | 150 | 8.2% | 6 | 170 | 9.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Aurum Hairstylists’ and Zen Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aurum Hairstylists**: Measured on the search terms “aurum hair”, “aurum hair dunedin” and “aurum hairstylists”, summed into one figure. - **Zen Hair**: Measured on the search term “zen hair dunedin”. - [Aurum Hairstylists profile](/demand/nz/brands/aurum-hairstylists) - [Zen Hair profile](/demand/nz/brands/zen-hair-dunedin) - [All Dunedin hair salons in New Zealand](/demand/nz/locations/dunedin/hair-salons): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aurum Hairstylists or Zen Hair more popular in search? In September 2026, Zen Hair had more branded searches than Aurum Hairstylists among Dunedin hair salons in New Zealand. Zen Hair had about 170 branded searches, while Aurum Hairstylists had 150. Zen Hair made up 9.2% of all Dunedin hair salon searches we track, and Aurum Hairstylists accounted for 8.2%. ## Cite this page Brandwave. "Aurum Hairstylists vs Zen Hair: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aurum-hairstylists-vs-zen-hair-dunedin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aurum-hairstylists-vs-zen-hair-dunedin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.