--- title: "Aurecon vs Tonkin + Taylor: Which is searched more in New Zealand?" description: "Is Aurecon or Tonkin + Taylor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aurecon-vs-tonkin-taylor" publisher: "Brandwave" --- # Aurecon vs Tonkin + Taylor: Which is searched more in New Zealand? Is Aurecon or Tonkin + Taylor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aurecon and Tonkin + Taylor - **Competitive set**: Engineering consultancies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aurecon Share of Search**: 6.2% - **Tonkin + Taylor Share of Search**: 14% ## Is Aurecon or Tonkin + Taylor more popular in search? - In September 2026, Tonkin + Taylor had more branded searches than Aurecon among engineering consultancies in New Zealand. Tonkin + Taylor had about 3,610 branded searches, while Aurecon had 1,600. Tonkin + Taylor made up 14% of all engineering consultancy searches we track, and Aurecon accounted for 6.2%. - Tonkin + Taylor was ahead of Aurecon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aurecon’s share of searches among engineering consultancies in New Zealand moved from 6.1% to 6.2%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Tonkin + Taylor’s share of searches among engineering consultancies in New Zealand moved from 13.9% to 14%, and its estimated monthly branded searches held steady at 3.6K. ## Top engineering consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tonkin + Taylor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Aurecon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tonkin + Taylor was listed before Aurecon in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beca | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | WSP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tonkin + Taylor | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Aurecon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | GHD | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | AECOM | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Stantec | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about engineering consultancies - Asked ChatGPT "Which engineering consultancy should I hire in New Zealand?": 1. Beca, 2. Tonkin + Taylor, 3. WSP - Asked ChatGPT "What are the best engineering consultancies in New Zealand?": 1. Beca, 2. Aurecon, 3. WSP, 4. GHD, 5. Tonkin + Taylor, 6. AECOM, 7. Stantec - Asked ChatGPT "What's the best engineering consultancy in New Zealand for a construction project?": 1. Beca, 2. Tonkin + Taylor, 3. WSP, 4. Aurecon - Searched Google, AI Overview "best engineering consultancy": 1. Beca, 2. WSP - Searched Google, AI Overview "civil engineering consultants": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand engineering consultancies in September 2026? - In September 2026, Stantec overtook Tonkin + Taylor and AECOM to rank 2nd among engineering consultancies in New Zealand, with 17.1% of the searches. - In September 2026, Tonkin + Taylor lost share of searches among engineering consultancies in New Zealand, from 18.8% to 14%. ## Month by month | Month | Aurecon estimated searches | Aurecon Share of Search | Aurecon rank | Tonkin + Taylor estimated searches | Tonkin + Taylor Share of Search | Tonkin + Taylor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 6.1% | 5 | 3.6K | 13.9% | 4 | | Nov 2025 | 1.6K | 6.2% | 5 | 3.6K | 13.9% | 4 | | Dec 2025 | 1K | 5.1% | 5 | 2.4K | 12.3% | 4 | | Jan 2026 | 1.6K | 7.5% | 5 | 2.9K | 13.6% | 4 | | Feb 2026 | 1.6K | 5.8% | 5 | 4.4K | 16.1% | 4 | | Mar 2026 | 2.4K | 7.5% | 5 | 4.4K | 13.7% | 4 | | Apr 2026 | 1.9K | 6.8% | 5 | 4.4K | 15.8% | 4 | | May 2026 | 1.9K | 7% | 5 | 3.6K | 13.3% | 4 | | Jun 2026 | 2.4K | 8.5% | 5 | 4.4K | 15.5% | 4 | | Jul 2026 | 2.9K | 10% | 5 | 4.4K | 15.2% | 4 | | Aug 2026 | 1.9K | 6.6% | 5 | 5.4K | 18.8% | 2 | | Sep 2026 | 1.6K | 6.2% | 5 | 3.6K | 14% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Aurecon’s and Tonkin + Taylor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aurecon**: Measured on the search term “aurecon”. - **Tonkin + Taylor**: Measured on the search terms “tonkin taylor” and “tonkintaylor”, summed into one figure. - [Aurecon profile](/demand/nz/brands/aurecon) - [Tonkin + Taylor profile](/demand/nz/brands/tonkin-taylor) - [All engineering consultancies in New Zealand](/demand/nz/categories/nz-engineering-consultancies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aurecon or Tonkin + Taylor more popular in search? In September 2026, Tonkin + Taylor had more branded searches than Aurecon among engineering consultancies in New Zealand. Tonkin + Taylor had about 3,610 branded searches, while Aurecon had 1,600. Tonkin + Taylor made up 14% of all engineering consultancy searches we track, and Aurecon accounted for 6.2%. ## Cite this page Brandwave. "Aurecon vs Tonkin + Taylor: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aurecon-vs-tonkin-taylor This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aurecon-vs-tonkin-taylor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.