--- title: "Aurecon vs GHD: Which is searched more in New Zealand?" description: "Is Aurecon or GHD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aurecon-vs-ghd" publisher: "Brandwave" --- # Aurecon vs GHD: Which is searched more in New Zealand? Is Aurecon or GHD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aurecon and GHD - **Competitive set**: Engineering consultancies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aurecon Share of Search**: 6.2% - **GHD Share of Search**: 0.62% ## Is Aurecon or GHD more popular in search? - In September 2026, Aurecon had more branded searches than GHD among engineering consultancies in New Zealand. Aurecon had about 1,600 branded searches, while GHD had 160. Aurecon made up 6.2% of all engineering consultancy searches we track, and GHD accounted for 0.62%. - Aurecon was ahead of GHD in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aurecon’s share of searches among engineering consultancies in New Zealand moved from 6.1% to 6.2%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, GHD’s share of searches among engineering consultancies in New Zealand moved from 1.1% to 0.62%, and its estimated monthly branded searches moved from 290 to 160. ## Top engineering consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aurecon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. GHD was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aurecon was listed before GHD in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beca | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | WSP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tonkin + Taylor | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Aurecon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | GHD | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | AECOM | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Stantec | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about engineering consultancies - Asked ChatGPT "Which engineering consultancy should I hire in New Zealand?": 1. Beca, 2. Tonkin + Taylor, 3. WSP - Asked ChatGPT "What are the best engineering consultancies in New Zealand?": 1. Beca, 2. Aurecon, 3. WSP, 4. GHD, 5. Tonkin + Taylor, 6. AECOM, 7. Stantec - Asked ChatGPT "What's the best engineering consultancy in New Zealand for a construction project?": 1. Beca, 2. Tonkin + Taylor, 3. WSP, 4. Aurecon - Searched Google, AI Overview "best engineering consultancy": 1. Beca, 2. WSP - Searched Google, AI Overview "civil engineering consultants": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand engineering consultancies in September 2026? - Estimated monthly branded searches for GHD in New Zealand fell 44.8% over 12 measured months, from 290 to 160 in September 2026. ## Month by month | Month | Aurecon estimated searches | Aurecon Share of Search | Aurecon rank | GHD estimated searches | GHD Share of Search | GHD rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 6.1% | 5 | 290 | 1.1% | 6 | | Nov 2025 | 1.6K | 6.2% | 5 | 290 | 1.1% | 6 | | Dec 2025 | 1K | 5.1% | 5 | 190 | 0.97% | 6 | | Jan 2026 | 1.6K | 7.5% | 5 | 170 | 0.79% | 6 | | Feb 2026 | 1.6K | 5.8% | 5 | 170 | 0.62% | 6 | | Mar 2026 | 2.4K | 7.5% | 5 | 270 | 0.84% | 6 | | Apr 2026 | 1.9K | 6.8% | 5 | 280 | 1% | 6 | | May 2026 | 1.9K | 7% | 5 | 330 | 1.2% | 6 | | Jun 2026 | 2.4K | 8.5% | 5 | 290 | 1% | 6 | | Jul 2026 | 2.9K | 10% | 5 | 300 | 1% | 6 | | Aug 2026 | 1.9K | 6.6% | 5 | 220 | 0.76% | 6 | | Sep 2026 | 1.6K | 6.2% | 5 | 160 | 0.62% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Aurecon’s and GHD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aurecon**: Measured on the search term “aurecon”. - **GHD**: Measured on the search terms “ghd consultants”, “ghd engineering” and “ghd infrastructure”, summed into one figure. - [Aurecon profile](/demand/nz/brands/aurecon) - [GHD profile](/demand/nz/brands/ghd) - [All engineering consultancies in New Zealand](/demand/nz/categories/nz-engineering-consultancies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aurecon or GHD more popular in search? In September 2026, Aurecon had more branded searches than GHD among engineering consultancies in New Zealand. Aurecon had about 1,600 branded searches, while GHD had 160. Aurecon made up 6.2% of all engineering consultancy searches we track, and GHD accounted for 0.62%. ## Cite this page Brandwave. "Aurecon vs GHD: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aurecon-vs-ghd This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aurecon-vs-ghd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.