--- title: "Aura Accommodation vs Regent of Rotorua: Which is more popular in New Zealand?" description: "Is Aura Accommodation or Regent of Rotorua more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aura-accommodation-vs-regent-of-rotorua" publisher: "Brandwave" --- # Aura Accommodation vs Regent of Rotorua: Which is more popular in New Zealand? Is Aura Accommodation or Regent of Rotorua more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aura Accommodation and Regent of Rotorua - **Competitive set**: Rotorua hotels - **Market**: New Zealand - **Month measured**: Oct 2026 - **Aura Accommodation Share of Search**: 4% - **Regent of Rotorua Share of Search**: 7.3% ## Is Aura Accommodation or Regent of Rotorua more popular in search? - In October 2026, Regent of Rotorua had more branded searches than Aura Accommodation among Rotorua hotels in New Zealand. Regent of Rotorua had about 2,400 branded searches, while Aura Accommodation had 1,300. Regent of Rotorua made up 7.3% of all Rotorua hotel searches we track, and Aura Accommodation accounted for 4%. - Regent of Rotorua was ahead of Aura Accommodation in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Aura Accommodation’s share of searches among Rotorua hotels in New Zealand moved from 4.8% to 4%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending October 2026, Regent of Rotorua’s share of searches among Rotorua hotels in New Zealand moved from 8.6% to 7.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top Rotorua hotels in ChatGPT and Google AI Overviews In three ChatGPT questions, Aura Accommodation and Regent of Rotorua were each mentioned in two out of three: in two of the three ChatGPT answers. Regent of Rotorua was listed before Aura Accommodation in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Pullman Rotorua | 1st | 3 of 3 | 3 of 3 | | Regent of Rotorua | 2nd | 2 of 3 | 2 of 3 | | Black Swan Lakeside Boutique Hotel | 2nd | 3 of 3 | 3 of 3 | | Aura Accommodation | 4th | 2 of 3 | 2 of 3 | | Regal Palms Resort | 5th | 2 of 3 | 2 of 3 | | Millennium Hotel Rotorua | Not ranked | 0 of 3 | 0 of 3 | | Sudima Lake Rotorua | Not ranked | 0 of 3 | 0 of 3 | | Novotel Rotorua Lakeside | Not ranked | 0 of 3 | 0 of 3 | | Prince's Gate Hotel | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Rotorua hotels - Asked ChatGPT "Which hotel should I book in Rotorua, New Zealand?": 1. Aura Accommodation, 2. Pullman Rotorua, 3. Regal Palms Resort, 4. Black Swan Lakeside Boutique Hotel - Asked ChatGPT "What are the best hotels in Rotorua, New Zealand?": 1. Black Swan Lakeside Boutique Hotel, 2. Regent of Rotorua, 3. Pullman Rotorua, 4. Regal Palms Resort - Asked ChatGPT "What's the best hotel in Rotorua, New Zealand for a night stay?": 1. Regent of Rotorua, 2. Pullman Rotorua, 3. Black Swan Lakeside Boutique Hotel, 4. Aura Accommodation Not named in any answer: Millennium Hotel Rotorua, Sudima Lake Rotorua, Novotel Rotorua Lakeside and Prince's Gate Hotel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Rotorua hotels in October 2026? - In October 2026, Regent of Rotorua gained share of searches among Rotorua hotels in New Zealand, from 5.3% to 7.3%. - Estimated monthly branded searches for Aura Accommodation in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in October 2026. ## How has branded search for Aura Accommodation and Regent of Rotorua changed in New Zealand over the last 12 months? | Month | Aura Accommodation estimated searches | Aura Accommodation Share of Search | Aura Accommodation rank | Regent of Rotorua estimated searches | Regent of Rotorua Share of Search | Regent of Rotorua rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 4.8% | 7 | 2.9K | 8.6% | 5 | | Dec 2025 | 1.9K | 4.9% | 7 | 2.9K | 7.5% | 5 | | Jan 2026 | 1.9K | 4.5% | 7 | 2.9K | 6.9% | 6 | | Feb 2026 | 1.6K | 4.5% | 7 | 2.9K | 8.2% | 5 | | Mar 2026 | 1.6K | 4.6% | 7 | 2.4K | 6.9% | 6 | | Apr 2026 | 1.3K | 3.6% | 7 | 2.4K | 6.6% | 5 | | May 2026 | 1.3K | 3.9% | 7 | 1.9K | 5.7% | 5 | | Jun 2026 | 1.3K | 4% | 7 | 1.9K | 5.9% | 5 | | Jul 2026 | 1.6K | 3.8% | 7 | 2.4K | 5.7% | 5 | | Aug 2026 | 1.3K | 3.9% | 8 | 1.9K | 5.7% | 5 | | Sep 2026 | 1.6K | 4.4% | 7 | 1.9K | 5.3% | 6 | | Oct 2026 | 1.3K | 4% | 7 | 2.4K | 7.3% | 6 | ## How are Aura Accommodation’s and Regent of Rotorua’s branded searches counted? Brandwave collects information about searches that people make online using Aura Accommodation’s and Regent of Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aura Accommodation**: Measured on the search terms “aura accommodation” and “aura accommodation rotorua”, summed into one figure. - **Regent of Rotorua**: Measured on the search term “regent of rotorua”. - [Aura Accommodation profile](/demand/nz/brands/aura-accommodation) - [Regent of Rotorua profile](/demand/nz/brands/regent-of-rotorua) - [All Rotorua hotels in New Zealand](/demand/nz/locations/rotorua/hotels): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aura Accommodation or Regent of Rotorua more popular in search? In October 2026, Regent of Rotorua had more branded searches than Aura Accommodation among Rotorua hotels in New Zealand. Regent of Rotorua had about 2,400 branded searches, while Aura Accommodation had 1,300. Regent of Rotorua made up 7.3% of all Rotorua hotel searches we track, and Aura Accommodation accounted for 4%. ## Cite this page Brandwave. "Aura Accommodation vs Regent of Rotorua: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/aura-accommodation-vs-regent-of-rotorua This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aura-accommodation-vs-regent-of-rotorua. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.