--- title: "Aura Accommodation vs Black Swan Lakeside Boutique Hotel: Which is more popular in New Zealand?" description: "Is Aura Accommodation or Black Swan Lakeside Boutique Hotel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aura-accommodation-vs-black-swan-lakeside-boutique-hotel" publisher: "Brandwave" --- # Aura Accommodation vs Black Swan Lakeside Boutique Hotel: Which is more popular in New Zealand? Is Aura Accommodation or Black Swan Lakeside Boutique Hotel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aura Accommodation and Black Swan Lakeside Boutique Hotel - **Competitive set**: Rotorua hotels - **Market**: New Zealand - **Month measured**: Oct 2026 - **Aura Accommodation Share of Search**: 4% - **Black Swan Lakeside Boutique Hotel Share of Search**: 2.2% ## Is Aura Accommodation or Black Swan Lakeside Boutique Hotel more popular in search? - In October 2026, Aura Accommodation had more branded searches than Black Swan Lakeside Boutique Hotel among Rotorua hotels in New Zealand. Aura Accommodation had about 1,300 branded searches, while Black Swan Lakeside Boutique Hotel had 720. Aura Accommodation made up 4% of all Rotorua hotel searches we track, and Black Swan Lakeside Boutique Hotel accounted for 2.2%. - Aura Accommodation was ahead of Black Swan Lakeside Boutique Hotel in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Aura Accommodation’s share of searches among Rotorua hotels in New Zealand moved from 4.8% to 4%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending October 2026, Black Swan Lakeside Boutique Hotel’s share of searches among Rotorua hotels in New Zealand moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 880 to 720. ## Top Rotorua hotels in ChatGPT and Google AI Overviews In three ChatGPT questions, Black Swan Lakeside Boutique Hotel appeared in all three answers. Aura Accommodation was mentioned in two out of three: in two of the three ChatGPT answers. Black Swan Lakeside Boutique Hotel was listed before Aura Accommodation in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Pullman Rotorua | 1st | 3 of 3 | 3 of 3 | | Regent of Rotorua | 2nd | 2 of 3 | 2 of 3 | | Black Swan Lakeside Boutique Hotel | 2nd | 3 of 3 | 3 of 3 | | Aura Accommodation | 4th | 2 of 3 | 2 of 3 | | Regal Palms Resort | 5th | 2 of 3 | 2 of 3 | | Millennium Hotel Rotorua | Not ranked | 0 of 3 | 0 of 3 | | Sudima Lake Rotorua | Not ranked | 0 of 3 | 0 of 3 | | Novotel Rotorua Lakeside | Not ranked | 0 of 3 | 0 of 3 | | Prince's Gate Hotel | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Rotorua hotels - Asked ChatGPT "Which hotel should I book in Rotorua, New Zealand?": 1. Aura Accommodation, 2. Pullman Rotorua, 3. Regal Palms Resort, 4. Black Swan Lakeside Boutique Hotel - Asked ChatGPT "What are the best hotels in Rotorua, New Zealand?": 1. Black Swan Lakeside Boutique Hotel, 2. Regent of Rotorua, 3. Pullman Rotorua, 4. Regal Palms Resort - Asked ChatGPT "What's the best hotel in Rotorua, New Zealand for a night stay?": 1. Regent of Rotorua, 2. Pullman Rotorua, 3. Black Swan Lakeside Boutique Hotel, 4. Aura Accommodation Not named in any answer: Millennium Hotel Rotorua, Sudima Lake Rotorua, Novotel Rotorua Lakeside and Prince's Gate Hotel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Rotorua hotels in October 2026? - Estimated monthly branded searches for Aura Accommodation in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in October 2026. - Estimated monthly branded searches for Black Swan Lakeside Boutique Hotel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026. ## How has branded search for Aura Accommodation and Black Swan Lakeside Boutique Hotel changed in New Zealand over the last 12 months? | Month | Aura Accommodation estimated searches | Aura Accommodation Share of Search | Aura Accommodation rank | Black Swan Lakeside Boutique Hotel estimated searches | Black Swan Lakeside Boutique Hotel Share of Search | Black Swan Lakeside Boutique Hotel rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 4.8% | 7 | 880 | 2.6% | 8 | | Dec 2025 | 1.9K | 4.9% | 7 | 880 | 2.3% | 8 | | Jan 2026 | 1.9K | 4.5% | 7 | 880 | 2.1% | 8 | | Feb 2026 | 1.6K | 4.5% | 7 | 1K | 2.8% | 8 | | Mar 2026 | 1.6K | 4.6% | 7 | 1K | 2.9% | 8 | | Apr 2026 | 1.3K | 3.6% | 7 | 880 | 2.4% | 9 | | May 2026 | 1.3K | 3.9% | 7 | 1K | 3% | 9 | | Jun 2026 | 1.3K | 4% | 7 | 880 | 2.7% | 9 | | Jul 2026 | 1.6K | 3.8% | 7 | 1K | 2.4% | 9 | | Aug 2026 | 1.3K | 3.9% | 8 | 880 | 2.6% | 9 | | Sep 2026 | 1.6K | 4.4% | 7 | 880 | 2.4% | 9 | | Oct 2026 | 1.3K | 4% | 7 | 720 | 2.2% | 9 | ## How are Aura Accommodation’s and Black Swan Lakeside Boutique Hotel’s branded searches counted? Brandwave collects information about searches that people make online using Aura Accommodation’s and Black Swan Lakeside Boutique Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aura Accommodation**: Measured on the search terms “aura accommodation” and “aura accommodation rotorua”, summed into one figure. - **Black Swan Lakeside Boutique Hotel**: Measured on the search terms “black swan lakeside boutique hotel” and “black swan lakeside boutique hotel rotorua”, summed into one figure. - [Aura Accommodation profile](/demand/nz/brands/aura-accommodation) - [Black Swan Lakeside Boutique Hotel profile](/demand/nz/brands/black-swan-lakeside-boutique-hotel) - [All Rotorua hotels in New Zealand](/demand/nz/locations/rotorua/hotels): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aura Accommodation or Black Swan Lakeside Boutique Hotel more popular in search? In October 2026, Aura Accommodation had more branded searches than Black Swan Lakeside Boutique Hotel among Rotorua hotels in New Zealand. Aura Accommodation had about 1,300 branded searches, while Black Swan Lakeside Boutique Hotel had 720. Aura Accommodation made up 4% of all Rotorua hotel searches we track, and Black Swan Lakeside Boutique Hotel accounted for 2.2%. ## Cite this page Brandwave. "Aura Accommodation vs Black Swan Lakeside Boutique Hotel: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/aura-accommodation-vs-black-swan-lakeside-boutique-hotel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aura-accommodation-vs-black-swan-lakeside-boutique-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.