--- title: "Augusto vs Werk Agency: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Augusto or Werk Agency? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/augusto-vs-werk-agency" publisher: "Brandwave" --- # Augusto vs Werk Agency: Which is more popular by branded search in New Zealand? Which is more popular in search, Augusto or Werk Agency? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Augusto and Werk Agency - **Competitive set**: Creative and Integrated Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Augusto Share of Search**: 2.2% - **Werk Agency Share of Search**: 2% ## Which is more popular in search, Augusto or Werk Agency? - In August 2026, Augusto and Werk Agency were level on Share of Search among creative and integrated agencies in New Zealand, with an estimated 230 versus 210 branded searches, at 2.2% and 2% estimated Share of Search. - The lead changed hands 4 times in the 11 months ending August 2026: Werk Agency took it in December 2025, Augusto took it in January 2026, Werk Agency took it in May 2026, Augusto took it in August 2026. - Across the 11 months ending August 2026, Augusto’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 290 to 230. - Across the 11 months ending August 2026, Werk Agency’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 2.4% to 2%, and its estimated monthly branded searches moved from 260 to 210. ## How did search popularity change for New Zealand creative and integrated agencies in August 2026? - In August 2026, Augusto fell from 13th to 14th among creative and integrated agencies in New Zealand. - In August 2026, Werk Agency fell from 15th to 16th among creative and integrated agencies in New Zealand. ## Month by month | Month | Augusto estimated searches | Augusto Share of Search | Augusto rank | Werk Agency estimated searches | Werk Agency Share of Search | Werk Agency rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 290 | 2.7% | 12 | 260 | 2.4% | 13 | | Nov 2025 | 170 | 1.7% | 15 | 140 | 1.4% | 16 | | Dec 2025 | 140 | 1.8% | 15 | 260 | 3.4% | 9 | | Jan 2026 | 180 | 1.9% | 12 | 170 | 1.8% | 15 | | Feb 2026 | 170 | 1.7% | 15 | 170 | 1.7% | 16 | | Mar 2026 | 210 | 1.7% | 15 | 210 | 1.7% | 16 | | Apr 2026 | 180 | 1.8% | 15 | 170 | 1.7% | 16 | | May 2026 | 170 | 1.7% | 16 | 210 | 2.2% | 15 | | Jun 2026 | 170 | 1.7% | 16 | 260 | 2.6% | 13 | | Jul 2026 | 210 | 2.3% | 13 | 210 | 2.3% | 15 | | Aug 2026 | 230 | 2.2% | 14 | 210 | 2% | 16 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Augusto’s and Werk Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Augusto**: Measured on the search terms “augusto”, “augusto agency”, “augusto auckland”, “augusto group” and “augusto nz”, summed into one figure. - **Werk Agency**: Measured on the search term “Werk Agency”. - [Augusto profile](/demand/nz/brands/augusto) - [Werk Agency profile](/demand/nz/brands/werk-agency) - [All creative and integrated agencies in New Zealand](/demand/nz/categories/creative-integrated-agencies): The set both shares are measured inside, 16 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Augusto or Werk Agency? In August 2026, Augusto and Werk Agency were level on Share of Search among creative and integrated agencies in New Zealand, with an estimated 230 versus 210 branded searches, at 2.2% and 2% estimated Share of Search. ## Cite this page Brandwave. "Augusto vs Werk Agency: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/augusto-vs-werk-agency This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/augusto-vs-werk-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.