--- title: "Augustine vs Shine On: Which is searched more in New Zealand?" description: "Is Augustine or Shine On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/augustine-clothing-vs-shine-on" publisher: "Brandwave" --- # Augustine vs Shine On: Which is searched more in New Zealand? Is Augustine or Shine On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Augustine and Shine On - **Competitive set**: Womenswear labels - **Market**: New Zealand - **Month measured**: Sep 2026 - **Augustine Share of Search**: 1.1% - **Shine On Share of Search**: 23% ## Is Augustine or Shine On more popular in search? - In September 2026, Shine On had more branded searches than Augustine among womenswear labels in New Zealand. Shine On had about 34,600 branded searches, while Augustine had 1,600. Shine On made up 23% of all womenswear label searches we track, and Augustine accounted for 1.1%. - Shine On was ahead of Augustine in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Augustine’s share of searches among womenswear labels in New Zealand moved from 1% to 1.1%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Shine On’s share of searches among womenswear labels in New Zealand moved from 22.6% to 23%, and its estimated monthly branded searches moved from 35.7K to 34.6K. ## Top womenswear labels in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Augustine was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Shine On did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Juliette Hogan | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Paris Georgia | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | RUBY | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kowtow | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Forever New | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Maggie Marilyn | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Augustine | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Shine On | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YouKnow Clothing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Assembly Label | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caroline Eve | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Annah Stretton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hyde Boutique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about womenswear labels - Asked ChatGPT "Which womenswear label should I shop at in New Zealand?": 1. Kowtow, 2. Juliette Hogan, 3. RUBY, 4. Maggie Marilyn - Asked ChatGPT "What are the best womenswear labels in New Zealand?": 1. Paris Georgia, 2. Juliette Hogan, 3. Kowtow, 4. Maggie Marilyn - Asked ChatGPT "What's the best womenswear label in New Zealand for dresses and occasionwear?": 1. Juliette Hogan, 2. Paris Georgia, 3. Maggie Marilyn, 4. RUBY - Searched Google, AI Overview "women's dresses nz": 1. Forever New, 2. Augustine - Searched Google, AI Overview "dress brands nz": 1. RUBY, 2. Augustine Not named in any answer: Shine On, YouKnow Clothing, Assembly Label, Caroline Eve, Annah Stretton and Hyde Boutique. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand womenswear labels in September 2026? - In September 2026, Shine On overtook YouKnow Clothing and Forever New to become the leader among womenswear labels in New Zealand, with 23% of the searches. - In September 2026, Augustine overtook Kowtow and 2 others to rank 10th among womenswear labels in New Zealand, with 1.1% of the searches. ## Month by month | Month | Augustine estimated searches | Augustine Share of Search | Augustine rank | Shine On estimated searches | Shine On Share of Search | Shine On rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1% | 11 | 35.7K | 22.6% | 1 | | Nov 2025 | 1.6K | 0.74% | 12 | 43.6K | 20.1% | 2 | | Dec 2025 | 1.6K | 0.98% | 11 | 36.1K | 22.2% | 1 | | Jan 2026 | 1.3K | 0.98% | 12 | 29.2K | 22% | 1 | | Feb 2026 | 2.4K | 1.9% | 10 | 28.9K | 22.3% | 1 | | Mar 2026 | 1.3K | 0.89% | 12 | 28.6K | 19.6% | 1 | | Apr 2026 | 1.3K | 0.76% | 12 | 34.5K | 20% | 2 | | May 2026 | 1K | 0.59% | 13 | 34.6K | 20.5% | 2 | | Jun 2026 | 1K | 0.65% | 12 | 28.7K | 18.6% | 3 | | Jul 2026 | 720 | 0.43% | 13 | 28.5K | 17.1% | 2 | | Aug 2026 | 880 | 0.56% | 13 | 28.5K | 18% | 3 | | Sep 2026 | 1.6K | 1.1% | 10 | 34.6K | 23% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Augustine’s and Shine On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Augustine**: Measured on the search term “augustine clothing”. - **Shine On**: Measured on the search terms “shine on”, “shine on boutique”, “shine on clothing” and “shine on dresses”, summed into one figure. - [Augustine profile](/demand/nz/brands/augustine-clothing) - [Shine On profile](/demand/nz/brands/shine-on) - [All womenswear labels in New Zealand](/demand/nz/categories/nz-womenswear-labels): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Augustine or Shine On more popular in search? In September 2026, Shine On had more branded searches than Augustine among womenswear labels in New Zealand. Shine On had about 34,600 branded searches, while Augustine had 1,600. Shine On made up 23% of all womenswear label searches we track, and Augustine accounted for 1.1%. ## Cite this page Brandwave. "Augustine vs Shine On: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/augustine-clothing-vs-shine-on This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/augustine-clothing-vs-shine-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.