--- title: "Audio-Technica vs Sennheiser: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Audio-Technica or Sennheiser? Compare estimated monthly branded-search demand and Share of Search inside the Microphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/audio-technica-vs-sennheiser" publisher: "Brandwave" --- # Audio-Technica vs Sennheiser: Which is more popular by branded search in New Zealand? Which is more popular in search, Audio-Technica or Sennheiser? Compare estimated monthly branded-search demand and Share of Search inside the Microphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Audio-Technica and Sennheiser - **Competitive set**: Microphone brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Audio-Technica Share of Search**: 16.6% - **Sennheiser Share of Search**: 48.8% ## Which is more popular in search, Audio-Technica or Sennheiser? - In August 2026, Sennheiser had more branded searches than Audio-Technica among microphone brands in New Zealand. Sennheiser was estimated to have 10.3K branded searches compared to Audio-Technica’s 3.5K, and held a 48.8% Share of Search versus Audio-Technica’s 16.6%. - Sennheiser was ahead of Audio-Technica in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands in New Zealand moved from 15.7% to 16.6%, and its estimated monthly branded searches moved from 2.9K to 3.5K. - Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among microphone brands in New Zealand moved from 45.5% to 48.8%, and its estimated monthly branded searches moved from 8.4K to 10.3K. ## How did search popularity change for New Zealand microphone brands in August 2026? - In August 2026, RODE overtook Audio-Technica to rank 2nd among microphone brands in New Zealand, at 16.6%. - In August 2026, Sennheiser lost estimated Share of Search among microphone brands in New Zealand, from 51% to 48.8%. - In August 2026, Audio-Technica lost estimated Share of Search among microphone brands in New Zealand, from 17.6% to 16.6%. ## Month by month | Month | Audio-Technica estimated searches | Audio-Technica Share of Search | Audio-Technica rank | Sennheiser estimated searches | Sennheiser Share of Search | Sennheiser rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 15.7% | 3 | 8.4K | 45.5% | 1 | | Nov 2025 | 3.3K | 15.8% | 3 | 10.2K | 49% | 1 | | Dec 2025 | 4.3K | 20.2% | 2 | 9.8K | 46.2% | 1 | | Jan 2026 | 3.1K | 18.2% | 2 | 7.3K | 42.1% | 1 | | Feb 2026 | 2.6K | 16.6% | 3 | 6.7K | 43% | 1 | | Mar 2026 | 3.1K | 17.3% | 3 | 7.7K | 43% | 1 | | Apr 2026 | 3.3K | 18.4% | 3 | 7.8K | 44.1% | 1 | | May 2026 | 3.5K | 15.8% | 3 | 9.8K | 44.8% | 1 | | Jun 2026 | 4.5K | 19.2% | 2 | 11.5K | 49.3% | 1 | | Jul 2026 | 4.1K | 17.6% | 2 | 11.8K | 51% | 1 | | Aug 2026 | 3.5K | 16.6% | 3 | 10.3K | 48.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Audio-Technica’s and Sennheiser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica at lp 60x”, “audio technica at lp60x turntable”, “audio technica at lp60xbtwh”, “audio technica at2020”, “audio technica ath m40x headphones”, “audio technica ath m50”, “audio technica athm20x”, “audio technica com”, “audio technica lp120”, “audio technica lp60x”, “audio technica mic”, “audio technica near me”, “audio technica new zealand”, “audio technica nz”, “audio technica podcast mic”, “audio technica record player”, “audio technica turntable”, “audiotechnica”, “audiotechnica mic”, “audiotechnica nz” and “audiotechnica podcast mic”, summed into one figure. - **Sennheiser**: Measured on the search terms “hd599 sennheiser”, “mic sennheiser 421”, “sennheiser”, “sennheiser 280”, “sennheiser 416 mic”, “sennheiser 800s”, “sennheiser com”, “sennheiser e935 mic”, “sennheiser earbuds”, “sennheiser earphones”, “sennheiser hd 450bt”, “sennheiser hd 560s”, “sennheiser hd 600”, “sennheiser headphones”, “sennheiser mic”, “sennheiser microphone e835”, “sennheiser mke 600 mic”, “sennheiser momentum”, “sennheiser momentum 4”, “sennheiser momentum 4 wireless headphones”, “sennheiser momentum 5”, “sennheiser momentum true wireless 4”, “sennheiser near me”, “sennheiser new zealand”, “sennheiser nz”, “sennheiser online”, “sennheiser podcast mic” and “sennheiser radio mic”, summed into one figure. - [Audio-Technica profile](/demand/nz/brands/audio-technica) - [Sennheiser profile](/demand/nz/brands/sennheiser) - [All microphone brands in New Zealand](/demand/nz/categories/nz-microphone-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Audio-Technica or Sennheiser? In August 2026, Sennheiser had more branded searches than Audio-Technica among microphone brands in New Zealand. Sennheiser was estimated to have 10.3K branded searches compared to Audio-Technica’s 3.5K, and held a 48.8% Share of Search versus Audio-Technica’s 16.6%. ## Cite this page Brandwave. "Audio-Technica vs Sennheiser: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/audio-technica-vs-sennheiser This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/audio-technica-vs-sennheiser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.