--- title: "Audio-Technica vs Pro-Ject: Which is searched more in New Zealand?" description: "Is Audio-Technica or Pro-Ject more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Turntable brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/audio-technica-vs-pro-ject" publisher: "Brandwave" --- # Audio-Technica vs Pro-Ject: Which is searched more in New Zealand? Is Audio-Technica or Pro-Ject more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Turntable brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Audio-Technica and Pro-Ject - **Competitive set**: Turntable brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Audio-Technica Share of Search**: 37.2% - **Pro-Ject Share of Search**: 37.9% ## Is Audio-Technica or Pro-Ject more popular in search? - In September 2026, Pro-Ject had more branded searches than Audio-Technica among turntable brands in New Zealand. Pro-Ject had about 1,510 branded searches, while Audio-Technica had 1,480. Pro-Ject made up 37.9% of all turntable brand searches we track, and Audio-Technica accounted for 37.2%. - The lead changed hands 4 times in the 12 months ending September 2026: Audio-Technica took it in December 2025, Pro-Ject took it in February 2026, Audio-Technica took it in June 2026, Pro-Ject took it in July 2026. - Across the 12 months ending September 2026, Audio-Technica’s share of searches among turntable brands in New Zealand moved from 34.5% to 37.2%, and its estimated monthly branded searches moved from 1.4K to 1.5K. - Across the 12 months ending September 2026, Pro-Ject’s share of searches among turntable brands in New Zealand moved from 38.3% to 37.9%, and its estimated monthly branded searches held steady at 1.5K. ## Top turntable brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Audio-Technica and Pro-Ject showed up in all five answers. Audio-Technica was listed before Pro-Ject in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Audio-Technica | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pro-Ject | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Rega | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Technics | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Sony | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about turntable brands - Asked ChatGPT "Which turntable brand should I buy in New Zealand?": 1. Audio-Technica, 2. Pro-Ject, 3. Rega, 4. Sony - Asked ChatGPT "What are the best turntable brands in New Zealand?": 1. Rega, 2. Pro-Ject, 3. Technics, 4. Audio-Technica, 5. Sony - Asked ChatGPT "What's the best turntable brand in New Zealand for vinyl records?": 1. Pro-Ject, 2. Audio-Technica, 3. Rega, 4. Technics - Searched Google, AI Overview "record player nz": 1. Audio-Technica, 2. Technics, 3. Pro-Ject, 4. Rega - Searched Google, AI Overview "turntable nz": 1. Sony, 2. Audio-Technica, 3. Rega, 4. Pro-Ject Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand turntable brands in September 2026? - In September 2026, Audio-Technica gained share of searches among turntable brands in New Zealand, from 34.5% to 37.2%. - In September 2026, Pro-Ject lost share of searches among turntable brands in New Zealand, from 40.3% to 37.9%. ## Month by month | Month | Audio-Technica estimated searches | Audio-Technica Share of Search | Audio-Technica rank | Pro-Ject estimated searches | Pro-Ject Share of Search | Pro-Ject rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 34.5% | 2 | 1.5K | 38.3% | 1 | | Nov 2025 | 1.5K | 34.7% | 2 | 1.5K | 35.4% | 1 | | Dec 2025 | 2K | 43.1% | 1 | 1.3K | 26.9% | 2 | | Jan 2026 | 1.5K | 38.6% | 1 | 1.2K | 31.6% | 2 | | Feb 2026 | 1.1K | 34.6% | 2 | 1.2K | 36.4% | 1 | | Mar 2026 | 1.4K | 30.6% | 2 | 2.1K | 46.6% | 1 | | Apr 2026 | 1.5K | 34.8% | 2 | 1.8K | 42.6% | 1 | | May 2026 | 1.4K | 32.8% | 2 | 1.8K | 43.6% | 1 | | Jun 2026 | 1.6K | 38.5% | 1 | 1.5K | 36.6% | 2 | | Jul 2026 | 1.5K | 36.5% | 2 | 1.6K | 39.9% | 1 | | Aug 2026 | 1.6K | 34.5% | 2 | 1.9K | 40.3% | 1 | | Sep 2026 | 1.5K | 37.2% | 2 | 1.5K | 37.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Audio-Technica’s and Pro-Ject’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica turntable” and “audiotechnica”, summed into one figure. - **Pro-Ject**: Measured on the search terms “pro-ject turntable” and “project”, summed into one figure. - [Audio-Technica profile](/demand/nz/brands/audio-technica) - [Pro-Ject profile](/demand/nz/brands/pro-ject) - [All turntable brands in New Zealand](/demand/nz/categories/nz-turntable-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Audio-Technica or Pro-Ject more popular in search? In September 2026, Pro-Ject had more branded searches than Audio-Technica among turntable brands in New Zealand. Pro-Ject had about 1,510 branded searches, while Audio-Technica had 1,480. Pro-Ject made up 37.9% of all turntable brand searches we track, and Audio-Technica accounted for 37.2%. ## Cite this page Brandwave. "Audio-Technica vs Pro-Ject: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/audio-technica-vs-pro-ject This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/audio-technica-vs-pro-ject. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.