--- title: "Audio-Technica vs Elgato: Which is searched more in New Zealand?" description: "Is Audio-Technica or Elgato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/audio-technica-vs-elgato" publisher: "Brandwave" --- # Audio-Technica vs Elgato: Which is searched more in New Zealand? Is Audio-Technica or Elgato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Audio-Technica and Elgato - **Competitive set**: Microphone brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Audio-Technica Share of Search**: 8.6% - **Elgato Share of Search**: 5.8% ## Is Audio-Technica or Elgato more popular in search? - In September 2026, Audio-Technica had more branded searches than Elgato among microphone brands in New Zealand. Audio-Technica had about 1,070 branded searches, while Elgato had 720. Audio-Technica made up 8.6% of all microphone brand searches we track, and Elgato accounted for 5.8%. - Audio-Technica was ahead of Elgato in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Audio-Technica’s share of searches among microphone brands in New Zealand moved from 8.3% to 8.6%, and its estimated monthly branded searches moved from 950 to 1.1K. - Across the 12 months ending September 2026, Elgato’s share of searches among microphone brands in New Zealand moved from 7.7% to 5.8%, and its estimated monthly branded searches moved from 880 to 720. ## Top microphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Audio-Technica appeared in all four answers. Elgato was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Audio-Technica was listed before Elgato in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shure | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | RODE | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Audio-Technica | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Sennheiser | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Elgato | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Blue Yeti | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about microphone brands - Asked ChatGPT "Which microphone brand should I buy in New Zealand?": 1. RODE, 2. Shure, 3. Audio-Technica, 4. Sennheiser - Asked ChatGPT "What are the best microphone brands in New Zealand?": 1. Shure, 2. RODE, 3. Sennheiser, 4. Audio-Technica, 5. Elgato - Asked ChatGPT "What's the best microphone brand in New Zealand for podcasting and recording?": 1. Shure, 2. RODE, 3. Audio-Technica, 4. Elgato, 5. Sennheiser - Searched Google, AI Overview "podcast microphone nz": 1. Audio-Technica, 2. RODE, 3. Shure, 4. Elgato Not named in any answer: Blue Yeti. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand microphone brands in September 2026? - In September 2026, Audio-Technica gained share of searches among microphone brands in New Zealand, from 8% to 8.6%. - In September 2026, Elgato lost share of searches among microphone brands in New Zealand, from 6.6% to 5.8%. ## Month by month | Month | Audio-Technica estimated searches | Audio-Technica Share of Search | Audio-Technica rank | Elgato estimated searches | Elgato Share of Search | Elgato rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 950 | 8.3% | 4 | 880 | 7.7% | 5 | | Nov 2025 | 1.1K | 8.6% | 4 | 880 | 7% | 5 | | Dec 2025 | 1.4K | 11.1% | 4 | 720 | 5.7% | 5 | | Jan 2026 | 1.1K | 10.5% | 4 | 720 | 7.1% | 5 | | Feb 2026 | 790 | 8.5% | 4 | 720 | 7.7% | 5 | | Mar 2026 | 970 | 8.9% | 4 | 880 | 8.1% | 5 | | Apr 2026 | 1.1K | 10% | 4 | 720 | 6.7% | 5 | | May 2026 | 970 | 7% | 4 | 880 | 6.4% | 5 | | Jun 2026 | 1.1K | 8% | 4 | 720 | 5.4% | 5 | | Jul 2026 | 1.1K | 8.2% | 3 | 720 | 5.3% | 5 | | Aug 2026 | 1.1K | 8% | 4 | 880 | 6.6% | 5 | | Sep 2026 | 1.1K | 8.6% | 4 | 720 | 5.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Audio-Technica’s and Elgato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica mic”, “audiotechnica” and “audiotechnica mic”, summed into one figure. - **Elgato**: Measured on the search term “elgato”. - [Audio-Technica profile](/demand/nz/brands/audio-technica) - [Elgato profile](/demand/nz/brands/elgato) - [All microphone brands in New Zealand](/demand/nz/categories/nz-microphone-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Audio-Technica or Elgato more popular in search? In September 2026, Audio-Technica had more branded searches than Elgato among microphone brands in New Zealand. Audio-Technica had about 1,070 branded searches, while Elgato had 720. Audio-Technica made up 8.6% of all microphone brand searches we track, and Elgato accounted for 5.8%. ## Cite this page Brandwave. "Audio-Technica vs Elgato: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/audio-technica-vs-elgato This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/audio-technica-vs-elgato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.