--- title: "Audient vs MOTU: Which is more popular in New Zealand?" description: "Is Audient or MOTU more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio interface brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/audient-vs-motu-audio" publisher: "Brandwave" --- # Audient vs MOTU: Which is more popular in New Zealand? Is Audient or MOTU more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio interface brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Audient and MOTU - **Competitive set**: Audio interface brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Audient Share of Search**: 4.2% - **MOTU Share of Search**: 17.7% ## Is Audient or MOTU more popular in search? - In October 2026, MOTU had more branded searches than Audient among audio interface brands in New Zealand. MOTU had about 170 branded searches, while Audient had 40. MOTU made up 17.7% of all audio interface brand searches we track, and Audient accounted for 4.2%. - MOTU was ahead of Audient in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Audient’s share of searches among audio interface brands in New Zealand moved from 3.6% to 4.2%, and its estimated monthly branded searches moved from 50 to 40. - Across the 12 months ending October 2026, MOTU’s share of searches among audio interface brands in New Zealand moved from 10% to 17.7%, and its estimated monthly branded searches moved from 140 to 170. ## Top audio interface brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MOTU was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Audient was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Audient and MOTU were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Focusrite | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MOTU | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Audient | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Universal Audio | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | PreSonus | 4th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about audio interface brands - Asked ChatGPT "Which audio interface brand should I buy in New Zealand?": 1. Focusrite, 2. Audient, 3. MOTU, 4. Universal Audio - Asked ChatGPT "What are the best audio interface brands in New Zealand?": 1. Focusrite, 2. MOTU, 3. Universal Audio, 4. Audient - Asked ChatGPT "What's the best audio interface brand in New Zealand for home recording?": 1. Focusrite, 2. Audient, 3. MOTU, 4. Universal Audio - Searched Google, AI Overview "audio interface nz": 1. PreSonus, 2. MOTU, 3. Focusrite - Searched Google, AI Overview "usb audio interface": 1. Focusrite Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand audio interface brands in October 2026? - In October 2026, MOTU gained share of searches among audio interface brands in New Zealand, from 17% to 17.7%. - In October 2026, Audient lost share of searches among audio interface brands in New Zealand, from 6.6% to 4.2%. ## How has branded search for Audient and MOTU changed in New Zealand over the last 12 months? | Month | Audient estimated searches | Audient Share of Search | Audient rank | MOTU estimated searches | MOTU Share of Search | MOTU rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50 | 3.6% | 5 | 140 | 10% | 4 | | Dec 2025 | 70 | 5% | 5 | 200 | 14.3% | 3 | | Jan 2026 | 50 | 3.7% | 5 | 170 | 12.7% | 4 | | Feb 2026 | 50 | 5.1% | 5 | 130 | 13.1% | 4 | | Mar 2026 | 70 | 6.9% | 5 | 120 | 11.9% | 4 | | Apr 2026 | 50 | 4.6% | 5 | 140 | 12.8% | 3 | | May 2026 | 50 | 4.4% | 5 | 200 | 17.5% | 3 | | Jun 2026 | 50 | 4.2% | 5 | 210 | 17.6% | 3 | | Jul 2026 | 50 | 5.1% | 5 | 200 | 20.2% | 3 | | Aug 2026 | 50 | 4.3% | 5 | 200 | 17.4% | 3 | | Sep 2026 | 70 | 6.6% | 5 | 180 | 17% | 3 | | Oct 2026 | 40 | 4.2% | 5 | 170 | 17.7% | 3 | ## How are Audient’s and MOTU’s branded searches counted? Brandwave collects information about searches that people make online using Audient’s and MOTU’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Audient**: Measured on the search term “audient”. - **MOTU**: Measured on the search terms “motu audio”, “motu interface” and “motu m2”, summed into one figure. - [Audient profile](/demand/nz/brands/audient) - [MOTU profile](/demand/nz/brands/motu-audio) - [All audio interface brands in New Zealand](/demand/nz/categories/nz-audio-interface-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Audient or MOTU more popular in search? In October 2026, MOTU had more branded searches than Audient among audio interface brands in New Zealand. MOTU had about 170 branded searches, while Audient had 40. MOTU made up 17.7% of all audio interface brand searches we track, and Audient accounted for 4.2%. ## Cite this page Brandwave. "Audient vs MOTU: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/audient-vs-motu-audio This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/audient-vs-motu-audio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.