--- title: "Audible vs BorrowBox: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Audible or BorrowBox? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook and ebook services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/audible-vs-borrowbox" publisher: "Brandwave" --- # Audible vs BorrowBox: Which is more popular by branded search in New Zealand? Which is more popular in search, Audible or BorrowBox? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook and ebook services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Audible and BorrowBox - **Competitive set**: Audiobook and ebook services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Audible Share of Search**: 17.2% - **BorrowBox Share of Search**: 1.7% ## Which is more popular in search, Audible or BorrowBox? - In August 2026, Audible had more branded searches than BorrowBox among audiobook and ebook services in New Zealand. Audible was estimated to have 12.6K branded searches compared to BorrowBox’s 1.3K, and held a 17.2% Share of Search versus BorrowBox’s 1.7%. - Audible was ahead of BorrowBox in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook and ebook services in New Zealand moved from 20% to 17.2%, and its estimated monthly branded searches moved from 13.8K to 12.6K. - Across the 11 months ending August 2026, BorrowBox’s estimated Share of Search among audiobook and ebook services in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 1.3K. ## How did search popularity change for New Zealand audiobook and ebook services in August 2026? - In August 2026, Audible lost estimated Share of Search among audiobook and ebook services in New Zealand, from 17.9% to 17.2%. ## Month by month | Month | Audible estimated searches | Audible Share of Search | Audible rank | BorrowBox estimated searches | BorrowBox Share of Search | BorrowBox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.8K | 20% | 3 | 1.3K | 1.8% | 5 | | Nov 2025 | 14K | 15.8% | 3 | 1.3K | 1.5% | 5 | | Dec 2025 | 14K | 15.2% | 3 | 1.2K | 1.3% | 5 | | Jan 2026 | 14.5K | 15.7% | 3 | 1.4K | 1.6% | 5 | | Feb 2026 | 12.9K | 19.5% | 3 | 1.3K | 2% | 5 | | Mar 2026 | 15.6K | 21.6% | 2 | 1.2K | 1.7% | 5 | | Apr 2026 | 15.1K | 19.6% | 3 | 1.1K | 1.5% | 5 | | May 2026 | 15.7K | 19.8% | 3 | 1.3K | 1.6% | 5 | | Jun 2026 | 13.5K | 17.1% | 3 | 1.1K | 1.4% | 5 | | Jul 2026 | 13.7K | 17.9% | 3 | 1.6K | 2.1% | 5 | | Aug 2026 | 12.6K | 17.2% | 3 | 1.3K | 1.7% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Audible’s and BorrowBox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Audible**: Measured on the search terms “audible”, “audible app”, “audible bible app”, “audible book apps”, “audible books”, “audible com au”, “audible cost”, “audible deals”, “audible ebooks”, “audible membership”, “audible near me”, “audible nz”, “audible online”, “audible plus membership”, “audible sale” and “best audible books”, summed into one figure. - **BorrowBox**: Measured on the search terms “borrowbox”, “borrowbox app”, “borrowbox audiobooks”, “borrowbox com”, “borrowbox ebooks”, “borrowbox library”, “borrowbox nz” and “borrowbox online”, summed into one figure. - [Audible profile](/demand/nz/brands/audible) - [BorrowBox profile](/demand/nz/brands/borrowbox) - [All audiobook and ebook services in New Zealand](/demand/nz/categories/nz-audiobook-and-ebook-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Audible or BorrowBox? In August 2026, Audible had more branded searches than BorrowBox among audiobook and ebook services in New Zealand. Audible was estimated to have 12.6K branded searches compared to BorrowBox’s 1.3K, and held a 17.2% Share of Search versus BorrowBox’s 1.7%. ## Cite this page Brandwave. "Audible vs BorrowBox: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/audible-vs-borrowbox This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/audible-vs-borrowbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.