---
title: "Audi vs Porsche: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Audi or Porsche? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/audi-vs-porsche"
publisher: "Brandwave"
---

# Audi vs Porsche: Which is more popular by branded search in New Zealand?

Which is more popular in search, Audi or Porsche? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Audi and Porsche
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Audi Share of Search**: 2.7%
- **Porsche Share of Search**: 2.5%

## Which is more popular in search, Audi or Porsche?

- In August 2026, Audi and Porsche were level on Share of Search among car brands in New Zealand, with an estimated 33.9K versus 30.9K branded searches, at 2.7% and 2.5% estimated Share of Search.
- The lead changed hands 2 times in the 11 months ending August 2026: Porsche took it in April 2026, Audi took it in May 2026.
- Across the 11 months ending August 2026, Audi’s estimated Share of Search among car brands in New Zealand moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 35.2K to 33.9K.
- Across the 11 months ending August 2026, Porsche’s estimated Share of Search among car brands in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 31.4K to 30.9K.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, Audi rose from 16th to 13th among car brands in New Zealand.

## Month by month

| Month | Audi estimated searches | Audi Share of Search | Audi rank | Porsche estimated searches | Porsche Share of Search | Porsche rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 35.2K | 2.9% | 13 | 31.4K | 2.5% | 17 |
| Nov 2025 | 31.3K | 2.6% | 15 | 30.5K | 2.6% | 16 |
| Dec 2025 | 30.5K | 2.7% | 15 | 26.5K | 2.4% | 17 |
| Jan 2026 | 33.3K | 2.6% | 16 | 26.7K | 2% | 17 |
| Feb 2026 | 32K | 2.7% | 15 | 27.8K | 2.3% | 17 |
| Mar 2026 | 33.8K | 2.3% | 16 | 31.5K | 2.1% | 17 |
| Apr 2026 | 29K | 2.2% | 17 | 29K | 2.2% | 16 |
| May 2026 | 32.5K | 2.5% | 14 | 30.9K | 2.4% | 16 |
| Jun 2026 | 31.4K | 2.6% | 14 | 27K | 2.3% | 17 |
| Jul 2026 | 28.7K | 2.5% | 16 | 28.7K | 2.5% | 17 |
| Aug 2026 | 33.9K | 2.7% | 13 | 30.9K | 2.5% | 17 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Audi’s and Porsche’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Audi**: Measured on the search terms “audi”, “audi a3”, “audi a4”, “audi a5”, “audi car”, “audi cars”, “audi e tron”, “audi new zealand”, “audi nz”, “audi q3”, “audi q5”, “audi q7”, “audi r8”, “audi rs3”, “audi rs6” and “audi tt”, summed into one figure.
- **Porsche**: Measured on the search terms “porsche”, “porsche 911”, “porsche boxster”, “porsche car”, “porsche cars”, “porsche cayenne”, “porsche cayman”, “porsche macan”, “porsche new zealand”, “porsche nz”, “porsche panamera” and “porsche taycan”, summed into one figure.

- [Audi profile](/demand/nz/brands/audi)
- [Porsche profile](/demand/nz/brands/porsche)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Audi or Porsche?

In August 2026, Audi and Porsche were level on Share of Search among car brands in New Zealand, with an estimated 33.9K versus 30.9K branded searches, at 2.7% and 2.5% estimated Share of Search.

## Cite this page

Brandwave. "Audi vs Porsche: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/audi-vs-porsche

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/audi-vs-porsche. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.