--- title: "Audi vs Mercedes-Benz: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Audi or Mercedes-Benz? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/audi-vs-mercedes-benz" publisher: "Brandwave" --- # Audi vs Mercedes-Benz: Which is more popular by branded search in New Zealand? Which is more popular in search, Audi or Mercedes-Benz? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Audi and Mercedes-Benz - **Competitive set**: Car brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Audi Share of Search**: 2.7% - **Mercedes-Benz Share of Search**: 2.6% ## Which is more popular in search, Audi or Mercedes-Benz? - In August 2026, Audi and Mercedes-Benz were level on Share of Search among car brands in New Zealand, with an estimated 33.9K versus 32.5K branded searches, at 2.7% and 2.6% estimated Share of Search. - The lead changed hands 4 times in the 11 months ending August 2026: Mercedes-Benz took it in November 2025, Audi took it in May 2026, Mercedes-Benz took it in June 2026, Audi took it in August 2026. - Across the 11 months ending August 2026, Audi’s estimated Share of Search among car brands in New Zealand moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 35.2K to 33.9K. - Across the 11 months ending August 2026, Mercedes-Benz’s estimated Share of Search among car brands in New Zealand moved from 2.7% to 2.6%, and its estimated monthly branded searches moved from 33.4K to 32.5K. ## How did search popularity change for New Zealand car brands in August 2026? - In August 2026, Audi rose from 16th to 13th among car brands in New Zealand. ## Month by month | Month | Audi estimated searches | Audi Share of Search | Audi rank | Mercedes-Benz estimated searches | Mercedes-Benz Share of Search | Mercedes-Benz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 35.2K | 2.9% | 13 | 33.4K | 2.7% | 14 | | Nov 2025 | 31.3K | 2.6% | 15 | 33.4K | 2.8% | 14 | | Dec 2025 | 30.5K | 2.7% | 15 | 33K | 2.9% | 11 | | Jan 2026 | 33.3K | 2.6% | 16 | 38K | 2.9% | 12 | | Feb 2026 | 32K | 2.7% | 15 | 32.5K | 2.7% | 14 | | Mar 2026 | 33.8K | 2.3% | 16 | 38.5K | 2.6% | 13 | | Apr 2026 | 29K | 2.2% | 17 | 31.5K | 2.4% | 15 | | May 2026 | 32.5K | 2.5% | 14 | 31.5K | 2.4% | 15 | | Jun 2026 | 31.4K | 2.6% | 14 | 32K | 2.7% | 13 | | Jul 2026 | 28.7K | 2.5% | 16 | 29.4K | 2.5% | 14 | | Aug 2026 | 33.9K | 2.7% | 13 | 32.5K | 2.6% | 14 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Audi’s and Mercedes-Benz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Audi**: Measured on the search terms “audi”, “audi a3”, “audi a4”, “audi a5”, “audi car”, “audi cars”, “audi e tron”, “audi new zealand”, “audi nz”, “audi q3”, “audi q5”, “audi q7”, “audi r8”, “audi rs3”, “audi rs6” and “audi tt”, summed into one figure. - **Mercedes-Benz**: Measured on the search terms “merc”, “mercedes”, “mercedes benz”, “mercedes-benz”, “mercedes-benz amg”, “mercedes-benz c class”, “mercedes-benz car”, “mercedes-benz cars”, “mercedes-benz e class”, “mercedes-benz eqs”, “mercedes-benz g class”, “mercedes-benz glc”, “mercedes-benz gle”, “mercedes-benz new zealand” and “mercedes-benz nz”, summed into one figure. - [Audi profile](/demand/nz/brands/audi) - [Mercedes-Benz profile](/demand/nz/brands/mercedes-benz) - [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Audi or Mercedes-Benz? In August 2026, Audi and Mercedes-Benz were level on Share of Search among car brands in New Zealand, with an estimated 33.9K versus 32.5K branded searches, at 2.7% and 2.6% estimated Share of Search. ## Cite this page Brandwave. "Audi vs Mercedes-Benz: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/audi-vs-mercedes-benz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/audi-vs-mercedes-benz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.