--- title: "Audi vs BMW: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Audi or BMW? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/audi-vs-bmw" publisher: "Brandwave" --- # Audi vs BMW: Which is more popular by branded search in New Zealand? Which is more popular in search, Audi or BMW? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Audi and BMW - **Competitive set**: Car brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Audi Share of Search**: 2.7% - **BMW Share of Search**: 3.1% ## Which is more popular in search, Audi or BMW? - In August 2026, BMW had more branded searches than Audi among car brands in New Zealand. BMW was estimated to have 38.5K branded searches compared to Audi’s 33.9K, and held a 3.1% Share of Search versus Audi’s 2.7%. - BMW was ahead of Audi in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Audi’s estimated Share of Search among car brands in New Zealand moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 35.2K to 33.9K. - Across the 11 months ending August 2026, BMW’s estimated Share of Search among car brands in New Zealand moved from 3.3% to 3.1%, and its estimated monthly branded searches moved from 40.9K to 38.5K. ## How did search popularity change for New Zealand car brands in August 2026? - In August 2026, Audi rose from 16th to 13th among car brands in New Zealand. - In August 2026, BMW rose from 11th to 10th among car brands in New Zealand. ## Month by month | Month | Audi estimated searches | Audi Share of Search | Audi rank | BMW estimated searches | BMW Share of Search | BMW rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 35.2K | 2.9% | 13 | 40.9K | 3.3% | 9 | | Nov 2025 | 31.3K | 2.6% | 15 | 36.9K | 3.1% | 11 | | Dec 2025 | 30.5K | 2.7% | 15 | 35.6K | 3.2% | 9 | | Jan 2026 | 33.3K | 2.6% | 16 | 36.5K | 2.8% | 14 | | Feb 2026 | 32K | 2.7% | 15 | 35.8K | 3% | 10 | | Mar 2026 | 33.8K | 2.3% | 16 | 43.8K | 3% | 10 | | Apr 2026 | 29K | 2.2% | 17 | 36.1K | 2.8% | 11 | | May 2026 | 32.5K | 2.5% | 14 | 39.9K | 3.1% | 11 | | Jun 2026 | 31.4K | 2.6% | 14 | 36.4K | 3.1% | 11 | | Jul 2026 | 28.7K | 2.5% | 16 | 36.1K | 3.1% | 11 | | Aug 2026 | 33.9K | 2.7% | 13 | 38.5K | 3.1% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Audi’s and BMW’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Audi**: Measured on the search terms “audi”, “audi a3”, “audi a4”, “audi a5”, “audi car”, “audi cars”, “audi e tron”, “audi new zealand”, “audi nz”, “audi q3”, “audi q5”, “audi q7”, “audi r8”, “audi rs3”, “audi rs6” and “audi tt”, summed into one figure. - **BMW**: Measured on the search terms “bmw”, “bmw car”, “bmw cars”, “bmw i4”, “bmw i8”, “bmw ix”, “bmw ix3”, “bmw m2”, “bmw m3”, “bmw m4”, “bmw m5”, “bmw new zealand”, “bmw nz”, “bmw x1”, “bmw x3”, “bmw x5” and “bmw x7”, summed into one figure. - [Audi profile](/demand/nz/brands/audi) - [BMW profile](/demand/nz/brands/bmw) - [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Audi or BMW? In August 2026, BMW had more branded searches than Audi among car brands in New Zealand. BMW was estimated to have 38.5K branded searches compared to Audi’s 33.9K, and held a 3.1% Share of Search versus Audi’s 2.7%. ## Cite this page Brandwave. "Audi vs BMW: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/audi-vs-bmw This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/audi-vs-bmw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.