---
title: "Auctus vs Hayward & Co: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Auctus or Hayward & Co? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/auctus-vs-hayward-co"
publisher: "Brandwave"
---

# Auctus vs Hayward & Co: Which is more popular by branded search in New Zealand?

Which is more popular in search, Auctus or Hayward & Co? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Auctus and Hayward & Co
- **Competitive set**: Hamilton accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Auctus Share of Search**: 8.6%
- **Hayward & Co Share of Search**: 1.7%

## Which is more popular in search, Auctus or Hayward & Co?

- In August 2026, Auctus had more branded searches than Hayward & Co among hamilton accounting firms in New Zealand. Auctus was estimated to have 260 branded searches compared to Hayward & Co’s 50, and held an 8.6% Share of Search versus Hayward & Co’s 1.7%.
- Auctus was ahead of Hayward & Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auctus’ estimated Share of Search among hamilton accounting firms in New Zealand moved from 3% to 8.6%, and its estimated monthly branded searches moved from 80 to 260.
- Across the 11 months ending August 2026, Hayward & Co’s estimated Share of Search among hamilton accounting firms in New Zealand moved from 1.1% to 1.7%, and its estimated monthly branded searches moved from 30 to 50.

## How did search popularity change for New Zealand hamilton accounting firms in August 2026?

- In August 2026, Auctus gained estimated Share of Search among hamilton accounting firms in New Zealand, from 2.4% to 8.6%.
- In August 2026, Hayward & Co gained estimated Share of Search among hamilton accounting firms in New Zealand, from 0.78% to 1.7%.

## Month by month

| Month | Auctus estimated searches | Auctus Share of Search | Auctus rank | Hayward & Co estimated searches | Hayward & Co Share of Search | Hayward & Co rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80 | 3% | 2 | 30 | 1.1% | 3 |
| Nov 2025 | 90 | 3.8% | 2 | 20 | 0.85% | 3 |
| Dec 2025 | 60 | 3.3% | 2 | 20 | 1.1% | 3 |
| Jan 2026 | 60 | 2.4% | 2 | 20 | 0.79% | 3 |
| Feb 2026 | 80 | 3.1% | 2 | 20 | 0.77% | 3 |
| Mar 2026 | 190 | 5.7% | 2 | 30 | 0.9% | 3 |
| Apr 2026 | 90 | 3% | 2 | 20 | 0.67% | 3 |
| May 2026 | 70 | 2.5% | 2 | 30 | 1.1% | 3 |
| Jun 2026 | 70 | 2.1% | 2 | 40 | 1.2% | 3 |
| Jul 2026 | 60 | 2.4% | 2 | 20 | 0.78% | 3 |
| Aug 2026 | 260 | 8.6% | 2 | 50 | 1.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Auctus’ and Hayward & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Auctus**: Measured on the search terms “auctus”, “auctus accountants”, “auctus accounting”, “auctus hamilton” and “auctus jobs”, summed into one figure.
- **Hayward & Co**: Measured on the search terms “hayward & co” and “hayward and co”, summed into one figure.

- [Auctus profile](/demand/nz/brands/auctus)
- [Hayward & Co profile](/demand/nz/brands/hayward-co)
- [All hamilton accounting firms in New Zealand](/demand/nz/categories/nz-hamilton-accounting-firms): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Auctus or Hayward & Co?

In August 2026, Auctus had more branded searches than Hayward & Co among hamilton accounting firms in New Zealand. Auctus was estimated to have 260 branded searches compared to Hayward & Co’s 50, and held an 8.6% Share of Search versus Hayward & Co’s 1.7%.

## Cite this page

Brandwave. "Auctus vs Hayward & Co: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/auctus-vs-hayward-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/auctus-vs-hayward-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.