--- title: "Auckland Zoo vs Hamilton Zoo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Auckland Zoo or Hamilton Zoo? Compare estimated monthly branded-search demand and Share of Search inside the Zoos and wildlife parks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/auckland-zoo-vs-hamilton-zoo" publisher: "Brandwave" --- # Auckland Zoo vs Hamilton Zoo: Which is more popular by branded search in New Zealand? Which is more popular in search, Auckland Zoo or Hamilton Zoo? Compare estimated monthly branded-search demand and Share of Search inside the Zoos and wildlife parks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Auckland Zoo and Hamilton Zoo - **Competitive set**: Zoos and wildlife parks - **Market**: New Zealand - **Month measured**: Aug 2026 - **Auckland Zoo Share of Search**: 43.5% - **Hamilton Zoo Share of Search**: 9.2% ## Which is more popular in search, Auckland Zoo or Hamilton Zoo? - In August 2026, Auckland Zoo had more branded searches than Hamilton Zoo among zoos and wildlife parks in New Zealand. Auckland Zoo was estimated to have 79.1K branded searches compared to Hamilton Zoo’s 16.8K, and held a 43.5% Share of Search versus Hamilton Zoo’s 9.2%. - Auckland Zoo was ahead of Hamilton Zoo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Auckland Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 43.8% to 43.5%, and its estimated monthly branded searches moved from 89.8K to 79.1K. - Across the 11 months ending August 2026, Hamilton Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 10.3% to 9.2%, and its estimated monthly branded searches moved from 21.2K to 16.8K. ## How did search popularity change for New Zealand zoos and wildlife parks in August 2026? - In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%. - In August 2026, Auckland Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 48% to 43.5%. - In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%. ## Month by month | Month | Auckland Zoo estimated searches | Auckland Zoo Share of Search | Auckland Zoo rank | Hamilton Zoo estimated searches | Hamilton Zoo Share of Search | Hamilton Zoo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 89.8K | 43.8% | 1 | 21.2K | 10.3% | 4 | | Nov 2025 | 88.7K | 41.2% | 1 | 20.6K | 9.6% | 5 | | Dec 2025 | 111K | 42.3% | 1 | 25.9K | 9.8% | 5 | | Jan 2026 | 114K | 38.7% | 1 | 31.8K | 10.8% | 4 | | Feb 2026 | 89.5K | 42.2% | 1 | 20.8K | 9.8% | 5 | | Mar 2026 | 88.7K | 41% | 1 | 20.9K | 9.7% | 5 | | Apr 2026 | 91.7K | 38.3% | 1 | 25.6K | 10.7% | 5 | | May 2026 | 89.1K | 41.7% | 1 | 20.8K | 9.8% | 4 | | Jun 2026 | 74.3K | 45% | 1 | 17K | 10.3% | 5 | | Jul 2026 | 111K | 48% | 1 | 26.1K | 11.2% | 4 | | Aug 2026 | 79.1K | 43.5% | 1 | 16.8K | 9.2% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Auckland Zoo’s and Hamilton Zoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Auckland Zoo**: Measured on the search terms “auckland zoo”, “auckland zoo animals”, “auckland zoo cost”, “auckland zoo map”, “auckland zoo online”, “auckland zoo open hours”, “auckland zoo parking”, “auckland zoo photos”, “auckland zoo ticket price”, “auckland zoo tickets”, “auckland zoo time”, “auckland zoo western springs auckland”, “auckland zoo western springs auckland new zealand”, “aucklandzoo”, “aucklandzoo co nz” and “aucklandzoo tickets”, summed into one figure. - **Hamilton Zoo**: Measured on the search terms “grab one hamilton zoo”, “hamilton zoo”, “hamilton zoo animals”, “hamilton zoo deal”, “hamilton zoo discount”, “hamilton zoo encounters”, “hamilton zoo experiences”, “hamilton zoo hours”, “hamilton zoo near me”, “hamilton zoo opening hours”, “hamilton zoo photos”, “hamilton zoo price”, “hamilton zoo ticket”, “hamiltonzoo” and “hamiltonzoo co nz”, summed into one figure. - [Auckland Zoo profile](/demand/nz/brands/auckland-zoo) - [Hamilton Zoo profile](/demand/nz/brands/hamilton-zoo) - [All zoos and wildlife parks in New Zealand](/demand/nz/categories/nz-zoos-and-wildlife-parks): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Auckland Zoo or Hamilton Zoo? In August 2026, Auckland Zoo had more branded searches than Hamilton Zoo among zoos and wildlife parks in New Zealand. Auckland Zoo was estimated to have 79.1K branded searches compared to Hamilton Zoo’s 16.8K, and held a 43.5% Share of Search versus Hamilton Zoo’s 9.2%. ## Cite this page Brandwave. "Auckland Zoo vs Hamilton Zoo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/auckland-zoo-vs-hamilton-zoo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/auckland-zoo-vs-hamilton-zoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.