--- title: "Auckland Transport vs Busit: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Auckland Transport or Busit? Compare estimated monthly branded-search demand and Share of Search inside the Public transport networks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/auckland-transport-vs-busit" publisher: "Brandwave" --- # Auckland Transport vs Busit: Which is more popular by branded search in New Zealand? Which is more popular in search, Auckland Transport or Busit? Compare estimated monthly branded-search demand and Share of Search inside the Public transport networks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Auckland Transport and Busit - **Competitive set**: Public transport networks - **Market**: New Zealand - **Month measured**: Aug 2026 - **Auckland Transport Share of Search**: 39.9% - **Busit Share of Search**: 2.2% ## Which is more popular in search, Auckland Transport or Busit? - In August 2026, Auckland Transport had more branded searches than Busit among public transport networks in New Zealand. Auckland Transport was estimated to have 56.8K branded searches compared to Busit’s 3.1K, and held a 39.9% Share of Search versus Busit’s 2.2%. - Auckland Transport was ahead of Busit in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Auckland Transport’s estimated Share of Search among public transport networks in New Zealand moved from 42% to 39.9%, and its estimated monthly branded searches moved from 63.5K to 56.8K. - Across the 11 months ending August 2026, Busit’s estimated Share of Search among public transport networks in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 3K to 3.1K. ## How did search popularity change for New Zealand public transport networks in August 2026? - In August 2026, Auckland Transport gained estimated Share of Search among public transport networks in New Zealand, from 38.9% to 39.9%. ## Month by month | Month | Auckland Transport estimated searches | Auckland Transport Share of Search | Auckland Transport rank | Busit estimated searches | Busit Share of Search | Busit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 63.5K | 42% | 2 | 3K | 2% | 4 | | Nov 2025 | 63.3K | 42.2% | 2 | 3K | 2% | 4 | | Dec 2025 | 52.3K | 37.5% | 2 | 3.1K | 2.2% | 4 | | Jan 2026 | 63.7K | 42.2% | 2 | 3.1K | 2% | 4 | | Feb 2026 | 69.5K | 39.8% | 2 | 3.8K | 2.2% | 4 | | Mar 2026 | 76.9K | 41.1% | 2 | 4.6K | 2.5% | 4 | | Apr 2026 | 63.2K | 36.9% | 2 | 3.8K | 2.2% | 4 | | May 2026 | 63K | 40.5% | 2 | 3.8K | 2.4% | 4 | | Jun 2026 | 56.6K | 35.9% | 2 | 3.8K | 2.4% | 4 | | Jul 2026 | 57.1K | 38.9% | 2 | 3.8K | 2.6% | 4 | | Aug 2026 | 56.8K | 39.9% | 2 | 3.1K | 2.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Auckland Transport’s and Busit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Auckland Transport**: Measured on the search terms “at govt nz”, “at hop”, “at metro”, “auckland transport”, “auckland transport agency”, “auckland transport bus”, “auckland transport bus services”, “auckland transport bus timetable”, “auckland transport ferry”, “auckland transport near me”, “auckland transport nz”, “auckland transport operations centre”, “auckland transport train”, “auckland transport website”, “aucklandtransport” and “www auckland transport”, summed into one figure. - **Busit**: Measured on the search terms “busit”, “busit co nz”, “busit fares”, “busit near me” and “busit nz”, summed into one figure. - [Auckland Transport profile](/demand/nz/brands/auckland-transport) - [Busit profile](/demand/nz/brands/busit) - [All public transport networks in New Zealand](/demand/nz/categories/nz-public-transport-networks): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Auckland Transport or Busit? In August 2026, Auckland Transport had more branded searches than Busit among public transport networks in New Zealand. Auckland Transport was estimated to have 56.8K branded searches compared to Busit’s 3.1K, and held a 39.9% Share of Search versus Busit’s 2.2%. ## Cite this page Brandwave. "Auckland Transport vs Busit: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/auckland-transport-vs-busit This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/auckland-transport-vs-busit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.