---
title: "Auckland Theatre Company vs Circa Theatre: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Auckland Theatre Company or Circa Theatre? Compare estimated monthly branded-search demand and Share of Search inside the Theatres and performing arts venues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/auckland-theatre-company-vs-circa-theatre"
publisher: "Brandwave"
---

# Auckland Theatre Company vs Circa Theatre: Which is more popular by branded search in New Zealand?

Which is more popular in search, Auckland Theatre Company or Circa Theatre? Compare estimated monthly branded-search demand and Share of Search inside the Theatres and performing arts venues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Auckland Theatre Company and Circa Theatre
- **Competitive set**: Theatres and performing arts venues
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Auckland Theatre Company Share of Search**: 5.9%
- **Circa Theatre Share of Search**: 16.2%

## Which is more popular in search, Auckland Theatre Company or Circa Theatre?

- In August 2026, Circa Theatre had more branded searches than Auckland Theatre Company among theatres and performing arts venues in New Zealand. Circa Theatre was estimated to have 8.3K branded searches compared to Auckland Theatre Company’s 3K, and held a 16.2% Share of Search versus Auckland Theatre Company’s 5.9%.
- Circa Theatre was ahead of Auckland Theatre Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auckland Theatre Company’s estimated Share of Search among theatres and performing arts venues in New Zealand moved from 4.8% to 5.9%, and its estimated monthly branded searches moved from 2.5K to 3K.
- Across the 11 months ending August 2026, Circa Theatre’s estimated Share of Search among theatres and performing arts venues in New Zealand moved from 13.5% to 16.2%, and its estimated monthly branded searches moved from 6.8K to 8.3K.

## How did search popularity change for New Zealand theatres and performing arts venues in August 2026?

- In August 2026, Isaac Theatre Royal overtook Circa Theatre to take the highest estimated Share of Search among theatres and performing arts venues in New Zealand, at 24.8%.
- In August 2026, Circa Theatre gained estimated Share of Search among theatres and performing arts venues in New Zealand, from 15.6% to 16.2%.
- In August 2026, Auckland Theatre Company lost estimated Share of Search among theatres and performing arts venues in New Zealand, from 6.9% to 5.9%.

## Month by month

| Month | Auckland Theatre Company estimated searches | Auckland Theatre Company Share of Search | Auckland Theatre Company rank | Circa Theatre estimated searches | Circa Theatre Share of Search | Circa Theatre rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.5K | 4.8% | 6 | 6.8K | 13.5% | 4 |
| Nov 2025 | 3K | 6.1% | 6 | 5.6K | 11.7% | 5 |
| Dec 2025 | 1.6K | 4.6% | 6 | 4.6K | 13% | 4 |
| Jan 2026 | 2K | 5.2% | 6 | 4.6K | 12.1% | 3 |
| Feb 2026 | 3K | 6.5% | 7 | 5.6K | 12.3% | 5 |
| Mar 2026 | 3K | 5.1% | 6 | 6.8K | 11.7% | 4 |
| Apr 2026 | 3.8K | 8% | 6 | 6.8K | 14.5% | 4 |
| May 2026 | 3.8K | 6.1% | 6 | 5.5K | 8.9% | 5 |
| Jun 2026 | 3.7K | 8.8% | 6 | 4.6K | 10.9% | 5 |
| Jul 2026 | 3K | 6.9% | 6 | 6.8K | 15.6% | 3 |
| Aug 2026 | 3K | 5.9% | 6 | 8.3K | 16.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Auckland Theatre Company’s and Circa Theatre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Auckland Theatre Company**: Measured on the search terms “atc co nz”, “auckland theatre company”, “auckland theatre company shows” and “auckland theatre company tickets”, summed into one figure.
- **Circa Theatre**: Measured on the search terms “circa co nz”, “circa theatre”, “circa theatre near me”, “circa theatre shows” and “circa theatre tickets”, summed into one figure.

- [Auckland Theatre Company profile](/demand/nz/brands/auckland-theatre-company)
- [Circa Theatre profile](/demand/nz/brands/circa-theatre)
- [All theatres and performing arts venues in New Zealand](/demand/nz/categories/nz-performing-arts-venues): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Auckland Theatre Company or Circa Theatre?

In August 2026, Circa Theatre had more branded searches than Auckland Theatre Company among theatres and performing arts venues in New Zealand. Circa Theatre was estimated to have 8.3K branded searches compared to Auckland Theatre Company’s 3K, and held a 16.2% Share of Search versus Auckland Theatre Company’s 5.9%.

## Cite this page

Brandwave. "Auckland Theatre Company vs Circa Theatre: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/auckland-theatre-company-vs-circa-theatre

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/auckland-theatre-company-vs-circa-theatre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
