--- title: "Auckland Marathon vs Tarawera Ultra: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Auckland Marathon or Tarawera Ultra? Compare estimated monthly branded-search demand and Share of Search inside the Running and endurance events set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/auckland-marathon-vs-tarawera-ultra" publisher: "Brandwave" --- # Auckland Marathon vs Tarawera Ultra: Which is more popular by branded search in New Zealand? Which is more popular in search, Auckland Marathon or Tarawera Ultra? Compare estimated monthly branded-search demand and Share of Search inside the Running and endurance events set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Auckland Marathon and Tarawera Ultra - **Competitive set**: Running and endurance events - **Market**: New Zealand - **Month measured**: Aug 2026 - **Auckland Marathon Share of Search**: 44% - **Tarawera Ultra Share of Search**: 8.2% ## Which is more popular in search, Auckland Marathon or Tarawera Ultra? - In August 2026, Auckland Marathon had more branded searches than Tarawera Ultra among running and endurance events in New Zealand. Auckland Marathon was estimated to have 7.1K branded searches compared to Tarawera Ultra’s 1.3K, and held a 44% Share of Search versus Tarawera Ultra’s 8.2%. - The lead changed hands 4 times in the 11 months ending August 2026: Tarawera Ultra took it in December 2025, Auckland Marathon took it in January 2026, Tarawera Ultra took it in February 2026, Auckland Marathon took it in March 2026. - Across the 11 months ending August 2026, Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand moved from 61.6% to 44%, and its estimated monthly branded searches moved from 24.1K to 7.1K. - Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand moved from 4.9% to 8.2%, and its estimated monthly branded searches moved from 1.9K to 1.3K. ## How did search popularity change for New Zealand running and endurance events in August 2026? - In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%. - Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand has gained ground for 3 months in a row, from 27.2% to 44% in August 2026. ## Month by month | Month | Auckland Marathon estimated searches | Auckland Marathon Share of Search | Auckland Marathon rank | Tarawera Ultra estimated searches | Tarawera Ultra Share of Search | Tarawera Ultra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.1K | 61.6% | 1 | 1.9K | 4.9% | 4 | | Nov 2025 | 20.3K | 32% | 2 | 2.4K | 3.8% | 5 | | Dec 2025 | 1.7K | 13.2% | 5 | 1.9K | 14.8% | 4 | | Jan 2026 | 3.7K | 11.4% | 3 | 3.6K | 11% | 5 | | Feb 2026 | 4.5K | 8.2% | 3 | 14.8K | 26.8% | 2 | | Mar 2026 | 4.6K | 11.5% | 3 | 890 | 2.2% | 6 | | Apr 2026 | 6.9K | 15.5% | 2 | 1.6K | 3.6% | 5 | | May 2026 | 4.6K | 27.2% | 2 | 880 | 5.2% | 5 | | Jun 2026 | 3.9K | 39.3% | 1 | 730 | 7.5% | 3 | | Jul 2026 | 5.7K | 43.8% | 1 | 890 | 6.9% | 4 | | Aug 2026 | 7.1K | 44% | 1 | 1.3K | 8.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Auckland Marathon’s and Tarawera Ultra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Auckland Marathon**: Measured on the search terms “asb auckland marathon”, “auckland marathon”, “auckland marathon 11km”, “auckland marathon date”, “auckland marathon start time”, “auckland marathon times”, “auckland marathon transport”, “aucklandmarathon”, “aucklandmarathon co nz” and “barfoot and thompson auckland marathon”, summed into one figure. - **Tarawera Ultra**: Measured on the search terms “tarawera ultra”, “tarawera ultra nz” and “taraweraultra”, summed into one figure. - [Auckland Marathon profile](/demand/nz/brands/auckland-marathon) - [Tarawera Ultra profile](/demand/nz/brands/tarawera-ultra) - [All running and endurance events in New Zealand](/demand/nz/categories/nz-endurance-events): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Auckland Marathon or Tarawera Ultra? In August 2026, Auckland Marathon had more branded searches than Tarawera Ultra among running and endurance events in New Zealand. Auckland Marathon was estimated to have 7.1K branded searches compared to Tarawera Ultra’s 1.3K, and held a 44% Share of Search versus Tarawera Ultra’s 8.2%. ## Cite this page Brandwave. "Auckland Marathon vs Tarawera Ultra: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/auckland-marathon-vs-tarawera-ultra This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/auckland-marathon-vs-tarawera-ultra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.