--- title: "Auckland FC vs Wellington Phoenix: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Auckland FC or Wellington Phoenix? Compare estimated monthly branded-search demand and Share of Search inside the Professional sports teams set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/auckland-fc-vs-wellington-phoenix" publisher: "Brandwave" --- # Auckland FC vs Wellington Phoenix: Which is more popular by branded search in New Zealand? Which is more popular in search, Auckland FC or Wellington Phoenix? Compare estimated monthly branded-search demand and Share of Search inside the Professional sports teams set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Auckland FC and Wellington Phoenix - **Competitive set**: Professional sports teams - **Market**: New Zealand - **Month measured**: Aug 2026 - **Auckland FC Share of Search**: 17.6% - **Wellington Phoenix Share of Search**: 8.3% ## Which is more popular in search, Auckland FC or Wellington Phoenix? - In August 2026, Auckland FC had more branded searches than Wellington Phoenix among professional sports teams in New Zealand. Auckland FC was estimated to have 28.5K branded searches compared to Wellington Phoenix’s 13.4K, and held a 17.6% Share of Search versus Wellington Phoenix’s 8.3%. - Auckland FC was ahead of Wellington Phoenix in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Auckland FC’s estimated Share of Search among professional sports teams in New Zealand moved from 53.4% to 17.6%, and its estimated monthly branded searches moved from 96.3K to 28.5K. - Across the 11 months ending August 2026, Wellington Phoenix’s estimated Share of Search among professional sports teams in New Zealand moved from 27.8% to 8.3%, and its estimated monthly branded searches moved from 50.1K to 13.4K. ## How did search popularity change for New Zealand professional sports teams in August 2026? - In August 2026, Auckland FC lost estimated Share of Search among professional sports teams in New Zealand, from 34.2% to 17.6%. - Estimated monthly branded searches for Wellington Phoenix in New Zealand fell 73.2% over 11 measured months, from 50.1K to 13.4K in August 2026. ## Month by month | Month | Auckland FC estimated searches | Auckland FC Share of Search | Auckland FC rank | Wellington Phoenix estimated searches | Wellington Phoenix Share of Search | Wellington Phoenix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 96.3K | 53.4% | 1 | 50.1K | 27.8% | 2 | | Nov 2025 | 136K | 56.5% | 1 | 77.5K | 32.2% | 2 | | Dec 2025 | 114K | 52.3% | 1 | 78K | 35.9% | 2 | | Jan 2026 | 115K | 48.2% | 1 | 91K | 38.3% | 2 | | Feb 2026 | 115K | 49.3% | 1 | 79.6K | 34.1% | 2 | | Mar 2026 | 116K | 46.8% | 1 | 51K | 20.6% | 3 | | Apr 2026 | 136K | 49.5% | 1 | 58.7K | 21.4% | 3 | | May 2026 | 363K | 70.9% | 1 | 50.4K | 9.9% | 3 | | Jun 2026 | 18.6K | 17.2% | 2 | 8.7K | 8% | 3 | | Jul 2026 | 48.1K | 34.2% | 2 | 11.4K | 8.1% | 3 | | Aug 2026 | 28.5K | 17.6% | 2 | 13.4K | 8.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Auckland FC’s and Wellington Phoenix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Auckland FC**: Measured on the search terms “auckland fc fixtures”, “auckland fc game”, “auckland fc near me”, “auckland fc new zealand”, “auckland fc nz”, “auckland fc team”, “auckland fc tickets”, “aucklandfc” and “west auckland fc”, summed into one figure. - **Wellington Phoenix**: Measured on the search terms “melbourne city v wellington phoenix”, “melbourne victory wellington phoenix”, “newcastle jets v wellington phoenix”, “wellington phoenix”, “wellington phoenix fc”, “wellington phoenix fixtures”, “wellington phoenix football”, “wellington phoenix game”, “wellington phoenix jersey”, “wellington phoenix melbourne city”, “wellington phoenix men”, “wellington phoenix near me”, “wellington phoenix new zealand”, “wellington phoenix nz”, “wellington phoenix scarf”, “wellington phoenix shop”, “wellington phoenix stadium”, “wellington phoenix team”, “wellington phoenix ticket”, “wellington phoenix women” and “wellingtonphoenix”, summed into one figure. - [Auckland FC profile](/demand/nz/brands/auckland-fc) - [Wellington Phoenix profile](/demand/nz/brands/wellington-phoenix) - [All professional sports teams in New Zealand](/demand/nz/categories/nz-professional-sports-teams): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Auckland FC or Wellington Phoenix? In August 2026, Auckland FC had more branded searches than Wellington Phoenix among professional sports teams in New Zealand. Auckland FC was estimated to have 28.5K branded searches compared to Wellington Phoenix’s 13.4K, and held a 17.6% Share of Search versus Wellington Phoenix’s 8.3%. ## Cite this page Brandwave. "Auckland FC vs Wellington Phoenix: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/auckland-fc-vs-wellington-phoenix This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/auckland-fc-vs-wellington-phoenix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.