--- title: "Auckland English Academy vs CCEL: Which is more popular in New Zealand?" description: "Is Auckland English Academy or CCEL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the English language schools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/auckland-english-academy-vs-ccel" publisher: "Brandwave" --- # Auckland English Academy vs CCEL: Which is more popular in New Zealand? Is Auckland English Academy or CCEL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the English language schools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Auckland English Academy and CCEL - **Competitive set**: English language schools - **Market**: New Zealand - **Month measured**: Oct 2026 - **Auckland English Academy Share of Search**: 16.8% - **CCEL Share of Search**: 31.7% ## Is Auckland English Academy or CCEL more popular in search? - In October 2026, CCEL had more branded searches than Auckland English Academy among English language schools in New Zealand. CCEL had about 3,600 branded searches, while Auckland English Academy had 1,900. CCEL made up 31.7% of all English language school searches we track, and Auckland English Academy accounted for 16.8%. - CCEL was ahead of Auckland English Academy in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Auckland English Academy’s share of searches among English language schools in New Zealand moved from 18.7% to 16.8%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending October 2026, CCEL’s share of searches among English language schools in New Zealand moved from 28.5% to 31.7%, and its estimated monthly branded searches moved from 2.9K to 3.6K. ## Top English language schools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Auckland English Academy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CCEL was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Auckland English Academy was listed before CCEL in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZLC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Languages International | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Auckland English Academy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Worldwide School of English | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | University of Auckland English Language Academy | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | LSNZ | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | CCEL | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about English language schools - Asked ChatGPT "Which English language school should I book in New Zealand?": 1. NZLC, 2. Languages International, 3. Worldwide School of English, 4. Auckland English Academy - Asked ChatGPT "What are the best English language schools in New Zealand?": 1. NZLC, 2. Languages International, 3. Auckland English Academy, 4. University of Auckland English Language Academy, 5. Worldwide School of English, 6. LSNZ, 7. CCEL - Asked ChatGPT "What's the best English language school in New Zealand for english study?": 1. Languages International, 2. NZLC, 3. Auckland English Academy, 4. Worldwide School of English, 5. University of Auckland English Language Academy - Searched Google, AI Overview "english course nz": 1. NZLC, 2. Languages International, 3. LSNZ, 4. CCEL, 5. University of Auckland English Language Academy - Searched Google, AI Overview "study english in nz": 1. NZLC Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand English language schools in October 2026? - In October 2026, CCEL gained share of searches among English language schools in New Zealand, from 28% to 31.7%. - In October 2026, Auckland English Academy lost share of searches among English language schools in New Zealand, from 18.7% to 16.8%. ## How has branded search for Auckland English Academy and CCEL changed in New Zealand over the last 12 months? | Month | Auckland English Academy estimated searches | Auckland English Academy Share of Search | Auckland English Academy rank | CCEL estimated searches | CCEL Share of Search | CCEL rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.9K | 18.7% | 3 | 2.9K | 28.5% | 1 | | Dec 2025 | 1.3K | 21.3% | 2 | 1.6K | 26.2% | 1 | | Jan 2026 | 1.9K | 18.2% | 3 | 2.9K | 27.8% | 1 | | Feb 2026 | 1.6K | 13.5% | 4 | 5.4K | 45.5% | 1 | | Mar 2026 | 1.9K | 16.1% | 2 | 4.4K | 37.5% | 1 | | Apr 2026 | 1.6K | 16.4% | 2 | 3.6K | 36.9% | 1 | | May 2026 | 1.6K | 16.2% | 3 | 2.9K | 29.4% | 1 | | Jun 2026 | 1.9K | 18.2% | 3 | 2.9K | 27.8% | 1 | | Jul 2026 | 2.4K | 19.3% | 3 | 3.6K | 28.9% | 1 | | Aug 2026 | 2.4K | 16.7% | 3 | 5.4K | 37.6% | 1 | | Sep 2026 | 2.4K | 18.7% | 3 | 3.6K | 28% | 1 | | Oct 2026 | 1.9K | 16.8% | 3 | 3.6K | 31.7% | 1 | ## How are Auckland English Academy’s and CCEL’s branded searches counted? Brandwave collects information about searches that people make online using Auckland English Academy’s and CCEL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Auckland English Academy**: Measured on the search term “auckland english academy”. - **CCEL**: Measured on the search terms “ccel christchurch” and “ccel co nz”, summed into one figure. - [Auckland English Academy profile](/demand/nz/brands/auckland-english-academy) - [CCEL profile](/demand/nz/brands/ccel) - [All English language schools in New Zealand](/demand/nz/categories/nz-english-language-schools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Auckland English Academy or CCEL more popular in search? In October 2026, CCEL had more branded searches than Auckland English Academy among English language schools in New Zealand. CCEL had about 3,600 branded searches, while Auckland English Academy had 1,900. CCEL made up 31.7% of all English language school searches we track, and Auckland English Academy accounted for 16.8%. ## Cite this page Brandwave. "Auckland English Academy vs CCEL: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/auckland-english-academy-vs-ccel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/auckland-english-academy-vs-ccel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.