--- title: "Auckland Arts Festival vs World of WearableArt: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Auckland Arts Festival or World of WearableArt? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/auckland-arts-festival-vs-world-of-wearableart" publisher: "Brandwave" --- # Auckland Arts Festival vs World of WearableArt: Which is more popular by branded search in New Zealand? Which is more popular in search, Auckland Arts Festival or World of WearableArt? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Auckland Arts Festival and World of WearableArt - **Competitive set**: Arts and culture festivals - **Market**: New Zealand - **Month measured**: Aug 2026 - **Auckland Arts Festival Share of Search**: 1.2% - **World of WearableArt Share of Search**: 21.6% ## Which is more popular in search, Auckland Arts Festival or World of WearableArt? - In August 2026, World of WearableArt had more branded searches than Auckland Arts Festival among arts and culture festivals in New Zealand. World of WearableArt was estimated to have 5K branded searches compared to Auckland Arts Festival’s 280, and held a 21.6% Share of Search versus Auckland Arts Festival’s 1.2%. - The lead changed hands 2 times in the 11 months ending August 2026: Auckland Arts Festival took it in March 2026, World of WearableArt took it in April 2026. - Across the 11 months ending August 2026, Auckland Arts Festival’s estimated Share of Search among arts and culture festivals in New Zealand moved from 8.9% to 1.2%, and its estimated monthly branded searches moved from 600 to 280. - Across the 11 months ending August 2026, World of WearableArt’s estimated Share of Search among arts and culture festivals in New Zealand moved from 51.1% to 21.6%, and its estimated monthly branded searches moved from 3.5K to 5K. ## How did search popularity change for New Zealand arts and culture festivals in August 2026? - In August 2026, CubaDupa overtook Auckland Arts Festival to rank 4th among arts and culture festivals in New Zealand, at 1.8%. - In August 2026, World of WearableArt gained estimated Share of Search among arts and culture festivals in New Zealand, from 15.4% to 21.6%. - Estimated monthly branded searches for Auckland Arts Festival in New Zealand fell 53.3% over 11 measured months, from 600 to 280 in August 2026. ## Month by month | Month | Auckland Arts Festival estimated searches | Auckland Arts Festival Share of Search | Auckland Arts Festival rank | World of WearableArt estimated searches | World of WearableArt Share of Search | World of WearableArt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 600 | 8.9% | 4 | 3.5K | 51.1% | 1 | | Nov 2025 | 770 | 14.9% | 3 | 1.2K | 23.4% | 2 | | Dec 2025 | 780 | 15.5% | 3 | 930 | 18.5% | 2 | | Jan 2026 | 1.4K | 15.8% | 4 | 1.6K | 18.5% | 3 | | Feb 2026 | 2.5K | 17.5% | 3 | 2.8K | 19.6% | 2 | | Mar 2026 | 6.8K | 14.3% | 3 | 3.7K | 7.8% | 4 | | Apr 2026 | 640 | 5.8% | 5 | 3.3K | 29.4% | 2 | | May 2026 | 400 | 2.5% | 5 | 3.8K | 24% | 2 | | Jun 2026 | 330 | 3.7% | 6 | 3.2K | 35% | 2 | | Jul 2026 | 340 | 1.3% | 4 | 4K | 15.4% | 2 | | Aug 2026 | 280 | 1.2% | 6 | 5K | 21.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Auckland Arts Festival’s and World of WearableArt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Auckland Arts Festival**: Measured on the search terms “aaf co nz”, “auckland arts festival”, “auckland arts festival tickets” and “aucklandartsfestival”, summed into one figure. - **World of WearableArt**: Measured on the search terms “wearable arts”, “world of wearableart”, “world of wearableart tickets”, “worldofwearableart”, “worldofwearableart com” and “wow show”, summed into one figure. - [Auckland Arts Festival profile](/demand/nz/brands/auckland-arts-festival) - [World of WearableArt profile](/demand/nz/brands/world-of-wearableart) - [All arts and culture festivals in New Zealand](/demand/nz/categories/nz-arts-festivals): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Auckland Arts Festival or World of WearableArt? In August 2026, World of WearableArt had more branded searches than Auckland Arts Festival among arts and culture festivals in New Zealand. World of WearableArt was estimated to have 5K branded searches compared to Auckland Arts Festival’s 280, and held a 21.6% Share of Search versus Auckland Arts Festival’s 1.2%. ## Cite this page Brandwave. "Auckland Arts Festival vs World of WearableArt: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/auckland-arts-festival-vs-world-of-wearableart This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/auckland-arts-festival-vs-world-of-wearableart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.