--- title: "Auckland Arts Festival vs Whānau Mārama NZ International Film Festival: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Auckland Arts Festival or Whānau Mārama NZ International Film Festival? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/auckland-arts-festival-vs-whanau-marama-nz-international-film-festival" publisher: "Brandwave" --- # Auckland Arts Festival vs Whānau Mārama NZ International Film Festival: Which is more popular by branded search in New Zealand? Which is more popular in search, Auckland Arts Festival or Whānau Mārama NZ International Film Festival? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Auckland Arts Festival and Whānau Mārama NZ International Film Festival - **Competitive set**: Arts and culture festivals - **Market**: New Zealand - **Month measured**: Aug 2026 - **Auckland Arts Festival Share of Search**: 1.2% - **Whānau Mārama NZ International Film Festival Share of Search**: 70.9% ## Which is more popular in search, Auckland Arts Festival or Whānau Mārama NZ International Film Festival? - In August 2026, Whānau Mārama NZ International Film Festival had more branded searches than Auckland Arts Festival among arts and culture festivals in New Zealand. Whānau Mārama NZ International Film Festival was estimated to have 16.6K branded searches compared to Auckland Arts Festival’s 280, and held a 70.9% Share of Search versus Auckland Arts Festival’s 1.2%. - The lead changed hands 2 times in the 11 months ending August 2026: Auckland Arts Festival took it in November 2025, Whānau Mārama NZ International Film Festival took it in April 2026. - Across the 11 months ending August 2026, Auckland Arts Festival’s estimated Share of Search among arts and culture festivals in New Zealand moved from 8.9% to 1.2%, and its estimated monthly branded searches moved from 600 to 280. - Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival’s estimated Share of Search among arts and culture festivals in New Zealand moved from 12% to 70.9%, and its estimated monthly branded searches moved from 810 to 16.6K. ## How did search popularity change for New Zealand arts and culture festivals in August 2026? - In August 2026, CubaDupa overtook Auckland Arts Festival to rank 4th among arts and culture festivals in New Zealand, at 1.8%. - In August 2026, Whānau Mārama NZ International Film Festival lost estimated Share of Search among arts and culture festivals in New Zealand, from 78.3% to 70.9%. - Estimated monthly branded searches for Auckland Arts Festival in New Zealand fell 53.3% over 11 measured months, from 600 to 280 in August 2026. ## Month by month | Month | Auckland Arts Festival estimated searches | Auckland Arts Festival Share of Search | Auckland Arts Festival rank | Whānau Mārama NZ International Film Festival estimated searches | Whānau Mārama NZ International Film Festival Share of Search | Whānau Mārama NZ International Film Festival rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 600 | 8.9% | 4 | 810 | 12% | 3 | | Nov 2025 | 770 | 14.9% | 3 | 610 | 11.8% | 5 | | Dec 2025 | 780 | 15.5% | 3 | 480 | 9.5% | 5 | | Jan 2026 | 1.4K | 15.8% | 4 | 640 | 7.3% | 6 | | Feb 2026 | 2.5K | 17.5% | 3 | 640 | 4.4% | 6 | | Mar 2026 | 6.8K | 14.3% | 3 | 1.1K | 2.3% | 6 | | Apr 2026 | 640 | 5.8% | 5 | 1.1K | 9.8% | 3 | | May 2026 | 400 | 2.5% | 5 | 2.2K | 13.7% | 3 | | Jun 2026 | 330 | 3.7% | 6 | 4.2K | 46.7% | 1 | | Jul 2026 | 340 | 1.3% | 4 | 20.3K | 78.3% | 1 | | Aug 2026 | 280 | 1.2% | 6 | 16.6K | 70.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Auckland Arts Festival’s and Whānau Mārama NZ International Film Festival’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Auckland Arts Festival**: Measured on the search terms “aaf co nz”, “auckland arts festival”, “auckland arts festival tickets” and “aucklandartsfestival”, summed into one figure. - **Whānau Mārama NZ International Film Festival**: Measured on the search terms “film festival nz”, “nziff” and “nziff co nz”, summed into one figure. - [Auckland Arts Festival profile](/demand/nz/brands/auckland-arts-festival) - [Whānau Mārama NZ International Film Festival profile](/demand/nz/brands/whanau-marama-nz-international-film-festival) - [All arts and culture festivals in New Zealand](/demand/nz/categories/nz-arts-festivals): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Auckland Arts Festival or Whānau Mārama NZ International Film Festival? In August 2026, Whānau Mārama NZ International Film Festival had more branded searches than Auckland Arts Festival among arts and culture festivals in New Zealand. Whānau Mārama NZ International Film Festival was estimated to have 16.6K branded searches compared to Auckland Arts Festival’s 280, and held a 70.9% Share of Search versus Auckland Arts Festival’s 1.2%. ## Cite this page Brandwave. "Auckland Arts Festival vs Whānau Mārama NZ International Film Festival: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/auckland-arts-festival-vs-whanau-marama-nz-international-film-festival This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/auckland-arts-festival-vs-whanau-marama-nz-international-film-festival. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.