---
title: "Auckland Arts Festival vs Auckland Writers Festival: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Auckland Arts Festival or Auckland Writers Festival? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/auckland-arts-festival-vs-auckland-writers-festival"
publisher: "Brandwave"
---

# Auckland Arts Festival vs Auckland Writers Festival: Which is more popular by branded search in New Zealand?

Which is more popular in search, Auckland Arts Festival or Auckland Writers Festival? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Auckland Arts Festival and Auckland Writers Festival
- **Competitive set**: Arts and culture festivals
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Auckland Arts Festival Share of Search**: 1.2%
- **Auckland Writers Festival Share of Search**: 1.3%

## Which is more popular in search, Auckland Arts Festival or Auckland Writers Festival?

- In August 2026, Auckland Arts Festival and Auckland Writers Festival were level on Share of Search among arts and culture festivals in New Zealand, with an estimated 280 versus 300 branded searches, at 1.2% and 1.3% estimated Share of Search.
- The lead changed hands 3 times in the 11 months ending August 2026: Auckland Writers Festival took it in March 2026, Auckland Arts Festival took it in July 2026, Auckland Writers Festival took it in August 2026.
- Across the 11 months ending August 2026, Auckland Arts Festival’s estimated Share of Search among arts and culture festivals in New Zealand moved from 8.9% to 1.2%, and its estimated monthly branded searches moved from 600 to 280.
- Across the 11 months ending August 2026, Auckland Writers Festival’s estimated Share of Search among arts and culture festivals in New Zealand moved from 6.1% to 1.3%, and its estimated monthly branded searches moved from 410 to 300.

## How did search popularity change for New Zealand arts and culture festivals in August 2026?

- In August 2026, CubaDupa overtook Auckland Arts Festival to rank 4th among arts and culture festivals in New Zealand, at 1.8%.
- Estimated monthly branded searches for Auckland Arts Festival in New Zealand fell 53.3% over 11 measured months, from 600 to 280 in August 2026.
- Estimated monthly branded searches for Auckland Writers Festival in New Zealand fell 26.8% over 11 measured months, from 410 to 300 in August 2026.

## Month by month

| Month | Auckland Arts Festival estimated searches | Auckland Arts Festival Share of Search | Auckland Arts Festival rank | Auckland Writers Festival estimated searches | Auckland Writers Festival Share of Search | Auckland Writers Festival rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 600 | 8.9% | 4 | 410 | 6.1% | 6 |
| Nov 2025 | 770 | 14.9% | 3 | 400 | 7.7% | 6 |
| Dec 2025 | 780 | 15.5% | 3 | 270 | 5.4% | 6 |
| Jan 2026 | 1.4K | 15.8% | 4 | 640 | 7.3% | 5 |
| Feb 2026 | 2.5K | 17.5% | 3 | 970 | 6.7% | 5 |
| Mar 2026 | 6.8K | 14.3% | 3 | 7.1K | 15% | 2 |
| Apr 2026 | 640 | 5.8% | 5 | 4.7K | 42.3% | 1 |
| May 2026 | 400 | 2.5% | 5 | 8.7K | 54.5% | 1 |
| Jun 2026 | 330 | 3.7% | 6 | 460 | 5.1% | 4 |
| Jul 2026 | 340 | 1.3% | 4 | 290 | 1.1% | 5 |
| Aug 2026 | 280 | 1.2% | 6 | 300 | 1.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Auckland Arts Festival’s and Auckland Writers Festival’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Auckland Arts Festival**: Measured on the search terms “aaf co nz”, “auckland arts festival”, “auckland arts festival tickets” and “aucklandartsfestival”, summed into one figure.
- **Auckland Writers Festival**: Measured on the search terms “auckland writers festival”, “auckland writers festival online”, “auckland writers festival tickets”, “aucklandwritersfestival” and “writersfestival co nz”, summed into one figure.

- [Auckland Arts Festival profile](/demand/nz/brands/auckland-arts-festival)
- [Auckland Writers Festival profile](/demand/nz/brands/auckland-writers-festival)
- [All arts and culture festivals in New Zealand](/demand/nz/categories/nz-arts-festivals): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Auckland Arts Festival or Auckland Writers Festival?

In August 2026, Auckland Arts Festival and Auckland Writers Festival were level on Share of Search among arts and culture festivals in New Zealand, with an estimated 280 versus 300 branded searches, at 1.2% and 1.3% estimated Share of Search.

## Cite this page

Brandwave. "Auckland Arts Festival vs Auckland Writers Festival: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/auckland-arts-festival-vs-auckland-writers-festival

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