--- title: "Au Pair Link vs Karitane Nurses & Nannies: Which is more popular in New Zealand?" description: "Is Au Pair Link or Karitane Nurses & Nannies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nanny and au pair agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/au-pair-link-vs-karitane-nurses-and-nannies" publisher: "Brandwave" --- # Au Pair Link vs Karitane Nurses & Nannies: Which is more popular in New Zealand? Is Au Pair Link or Karitane Nurses & Nannies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nanny and au pair agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Au Pair Link and Karitane Nurses & Nannies - **Competitive set**: Nanny and au pair agencies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Au Pair Link Share of Search**: 12.5% - **Karitane Nurses & Nannies Share of Search**: 12.5% ## Is Au Pair Link or Karitane Nurses & Nannies more popular in search? - In October 2026, Au Pair Link and Karitane Nurses & Nannies were level in searches among nanny and au pair agencies in New Zealand, with an estimated 100 branded searches each, at 12.5% of the total each. - The lead changed hands 2 times in the 12 months ending October 2026: Karitane Nurses & Nannies took it in March 2026, Au Pair Link took it in July 2026. - Across the 12 months ending October 2026, Au Pair Link’s share of searches among nanny and au pair agencies in New Zealand moved from 9.6% to 12.5%, and its estimated monthly branded searches moved from 150 to 100. - Across the 12 months ending October 2026, Karitane Nurses & Nannies’ share of searches among nanny and au pair agencies in New Zealand moved from 9.6% to 12.5%, and its estimated monthly branded searches moved from 150 to 100. ## Top nanny and au pair agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Au Pair Link appeared in all four answers. Karitane Nurses & Nannies was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Au Pair Link was listed before Karitane Nurses & Nannies in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Au Pair Link | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Dream Childcare | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Nannies on Demand | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Red Robin Nanny Agency | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Karitane Nurses & Nannies | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Rockmybaby | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about nanny and au pair agencies - Asked ChatGPT "Which nanny and au pair agency should I hire in New Zealand?": 1. Au Pair Link, 2. Dream Childcare - Asked ChatGPT "What are the best nanny and au pair agencies in New Zealand?": 1. Au Pair Link, 2. Red Robin Nanny Agency, 3. Nannies on Demand, 4. Karitane Nurses & Nannies - Asked ChatGPT "What's the best nanny and au pair agency in New Zealand for childcare at home?": 1. Dream Childcare, 2. Nannies on Demand, 3. Au Pair Link, 4. Red Robin Nanny Agency, 5. Karitane Nurses & Nannies - Searched Google, AI Overview "au pair agency nz": 1. Au Pair Link, 2. Dream Childcare Not named in any answer: Rockmybaby. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand nanny and au pair agencies in October 2026? - In October 2026, Karitane Nurses & Nannies gained share of searches among nanny and au pair agencies in New Zealand, from 11.5% to 12.5%. - In October 2026, Au Pair Link lost share of searches among nanny and au pair agencies in New Zealand, from 13.8% to 12.5%. ## How has branded search for Au Pair Link and Karitane Nurses & Nannies changed in New Zealand over the last 12 months? | Month | Au Pair Link estimated searches | Au Pair Link Share of Search | Au Pair Link rank | Karitane Nurses & Nannies estimated searches | Karitane Nurses & Nannies Share of Search | Karitane Nurses & Nannies rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 150 | 9.6% | 3 | 150 | 9.6% | 4 | | Dec 2025 | 150 | 14% | 3 | 120 | 11.2% | 4 | | Jan 2026 | 280 | 18.8% | 2 | 120 | 8.1% | 4 | | Feb 2026 | 180 | 13.3% | 3 | 180 | 13.3% | 4 | | Mar 2026 | 180 | 10.3% | 4 | 270 | 15.5% | 3 | | Apr 2026 | 180 | 13.3% | 3 | 180 | 13.3% | 4 | | May 2026 | 180 | 12.6% | 3 | 180 | 12.6% | 4 | | Jun 2026 | 180 | 15.7% | 4 | 190 | 16.5% | 3 | | Jul 2026 | 180 | 14.5% | 3 | 150 | 12.1% | 4 | | Aug 2026 | 270 | 20.3% | 3 | 180 | 13.5% | 4 | | Sep 2026 | 180 | 13.8% | 3 | 150 | 11.5% | 4 | | Oct 2026 | 100 | 12.5% | 3 | 100 | 12.5% | 4 | ## How are Au Pair Link’s and Karitane Nurses & Nannies’ branded searches counted? Brandwave collects information about searches that people make online using Au Pair Link’s and Karitane Nurses & Nannies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Au Pair Link**: Measured on the search terms “au pair link” and “aupairlink”, summed into one figure. - **Karitane Nurses & Nannies**: Measured on the search terms “karitane nannies” and “karitane nurses and nannies”, summed into one figure. - [Au Pair Link profile](/demand/nz/brands/au-pair-link) - [Karitane Nurses & Nannies profile](/demand/nz/brands/karitane-nurses-and-nannies) - [All nanny and au pair agencies in New Zealand](/demand/nz/categories/nz-nanny-and-au-pair-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Au Pair Link or Karitane Nurses & Nannies more popular in search? In October 2026, Au Pair Link and Karitane Nurses & Nannies were level in searches among nanny and au pair agencies in New Zealand, with an estimated 100 branded searches each, at 12.5% of the total each. ## Cite this page Brandwave. "Au Pair Link vs Karitane Nurses & Nannies: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/au-pair-link-vs-karitane-nurses-and-nannies This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/au-pair-link-vs-karitane-nurses-and-nannies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.