--- title: "Atticus Legal vs Sharma Law: Which is more popular in New Zealand?" description: "Is Atticus Legal or Sharma Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/atticus-legal-vs-sharma-law" publisher: "Brandwave" --- # Atticus Legal vs Sharma Law: Which is more popular in New Zealand? Is Atticus Legal or Sharma Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Atticus Legal and Sharma Law - **Competitive set**: Hamilton law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Atticus Legal Share of Search**: 5.4% - **Sharma Law Share of Search**: 6.9% ## Is Atticus Legal or Sharma Law more popular in search? - In October 2026, Sharma Law had more branded searches than Atticus Legal among Hamilton law firms in New Zealand. Sharma Law had about 140 branded searches, while Atticus Legal had 110. Sharma Law made up 6.9% of all Hamilton law firm searches we track, and Atticus Legal accounted for 5.4%. - The lead changed hands 3 times in the 12 months ending October 2026: Sharma Law took it in February 2026, Atticus Legal took it in June 2026, Sharma Law took it in September 2026. - Across the 12 months ending October 2026, Atticus Legal’s share of searches among Hamilton law firms in New Zealand moved from 8.4% to 5.4%, and its estimated monthly branded searches moved from 170 to 110. - Across the 12 months ending October 2026, Sharma Law’s share of searches among Hamilton law firms in New Zealand held steady at 6.9%, and its estimated monthly branded searches held steady at 140. ## Top Hamilton law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Atticus Legal appeared in all four answers. Sharma Law was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Atticus Legal was listed before Sharma Law in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Norris Ward McKinnon | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Atticus Legal | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | The Legal Stuff | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Sharma Law | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | DTI Lawyers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Grayson Clements | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | KJ Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Hamilton law firms - Asked ChatGPT "Which law firm should I hire in Hamilton, New Zealand?": 1. Atticus Legal, 2. Norris Ward McKinnon, 3. The Legal Stuff, 4. Sharma Law - Asked ChatGPT "What are the best law firms in Hamilton, New Zealand?": 1. Norris Ward McKinnon, 2. Atticus Legal, 3. The Legal Stuff, 4. Sharma Law - Asked ChatGPT "What's the best law firm in Hamilton, New Zealand for legal advice?": 1. The Legal Stuff, 2. Norris Ward McKinnon, 3. Atticus Legal, 4. Sharma Law - Searched Google, AI Overview "lawyer hamilton": 1. The Legal Stuff, 2. Atticus Legal Not named in any answer: DTI Lawyers, Grayson Clements and KJ Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton law firms in October 2026? - In October 2026, Sharma Law lost share of searches among Hamilton law firms in New Zealand, from 8.5% to 6.9%. - In October 2026, Atticus Legal lost share of searches among Hamilton law firms in New Zealand, from 7% to 5.4%. ## How has branded search for Atticus Legal and Sharma Law changed in New Zealand over the last 12 months? | Month | Atticus Legal estimated searches | Atticus Legal Share of Search | Atticus Legal rank | Sharma Law estimated searches | Sharma Law Share of Search | Sharma Law rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 170 | 8.4% | 5 | 140 | 6.9% | 6 | | Dec 2025 | 140 | 8.5% | 5 | 110 | 6.7% | 6 | | Jan 2026 | 140 | 8.9% | 4 | 140 | 8.9% | 5 | | Feb 2026 | 170 | 8.8% | 5 | 210 | 10.8% | 4 | | Mar 2026 | 170 | 7.3% | 6 | 260 | 11.2% | 4 | | Apr 2026 | 140 | 8.5% | 5 | 170 | 10.4% | 4 | | May 2026 | 140 | 7.6% | 4 | 140 | 7.6% | 5 | | Jun 2026 | 140 | 7.2% | 5 | 110 | 5.6% | 6 | | Jul 2026 | 140 | 7.6% | 5 | 140 | 7.6% | 6 | | Aug 2026 | 140 | 6.2% | 5 | 140 | 6.2% | 6 | | Sep 2026 | 140 | 7% | 6 | 170 | 8.5% | 4 | | Oct 2026 | 110 | 5.4% | 6 | 140 | 6.9% | 5 | ## How are Atticus Legal’s and Sharma Law’s branded searches counted? Brandwave collects information about searches that people make online using Atticus Legal’s and Sharma Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Atticus Legal**: Measured on the search term “atticus legal”. - **Sharma Law**: Measured on the search term “sharma law”. - [Atticus Legal profile](/demand/nz/brands/atticus-legal) - [Sharma Law profile](/demand/nz/brands/sharma-law) - [All Hamilton law firms in New Zealand](/demand/nz/locations/hamilton/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Atticus Legal or Sharma Law more popular in search? In October 2026, Sharma Law had more branded searches than Atticus Legal among Hamilton law firms in New Zealand. Sharma Law had about 140 branded searches, while Atticus Legal had 110. Sharma Law made up 6.9% of all Hamilton law firm searches we track, and Atticus Legal accounted for 5.4%. ## Cite this page Brandwave. "Atticus Legal vs Sharma Law: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/atticus-legal-vs-sharma-law This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/atticus-legal-vs-sharma-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.