--- title: "Atticus Legal vs DTI Lawyers: Which is more popular in New Zealand?" description: "Is Atticus Legal or DTI Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/atticus-legal-vs-dti-lawyers" publisher: "Brandwave" --- # Atticus Legal vs DTI Lawyers: Which is more popular in New Zealand? Is Atticus Legal or DTI Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Atticus Legal and DTI Lawyers - **Competitive set**: Hamilton law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Atticus Legal Share of Search**: 5.4% - **DTI Lawyers Share of Search**: 13.9% ## Is Atticus Legal or DTI Lawyers more popular in search? - In October 2026, DTI Lawyers had more branded searches than Atticus Legal among Hamilton law firms in New Zealand. DTI Lawyers had about 280 branded searches, while Atticus Legal had 110. DTI Lawyers made up 13.9% of all Hamilton law firm searches we track, and Atticus Legal accounted for 5.4%. - DTI Lawyers was ahead of Atticus Legal in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Atticus Legal’s share of searches among Hamilton law firms in New Zealand moved from 8.4% to 5.4%, and its estimated monthly branded searches moved from 170 to 110. - Across the 12 months ending October 2026, DTI Lawyers’ share of searches among Hamilton law firms in New Zealand moved from 16.7% to 13.9%, and its estimated monthly branded searches moved from 340 to 280. ## Top Hamilton law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Atticus Legal appeared in all four answers. DTI Lawyers did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Norris Ward McKinnon | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Atticus Legal | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | The Legal Stuff | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Sharma Law | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | DTI Lawyers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Grayson Clements | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | KJ Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Hamilton law firms - Asked ChatGPT "Which law firm should I hire in Hamilton, New Zealand?": 1. Atticus Legal, 2. Norris Ward McKinnon, 3. The Legal Stuff, 4. Sharma Law - Asked ChatGPT "What are the best law firms in Hamilton, New Zealand?": 1. Norris Ward McKinnon, 2. Atticus Legal, 3. The Legal Stuff, 4. Sharma Law - Asked ChatGPT "What's the best law firm in Hamilton, New Zealand for legal advice?": 1. The Legal Stuff, 2. Norris Ward McKinnon, 3. Atticus Legal, 4. Sharma Law - Searched Google, AI Overview "lawyer hamilton": 1. The Legal Stuff, 2. Atticus Legal Not named in any answer: DTI Lawyers, Grayson Clements and KJ Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton law firms in October 2026? - In October 2026, DTI Lawyers lost share of searches among Hamilton law firms in New Zealand, from 17.9% to 13.9%. - In October 2026, Atticus Legal lost share of searches among Hamilton law firms in New Zealand, from 7% to 5.4%. ## How has branded search for Atticus Legal and DTI Lawyers changed in New Zealand over the last 12 months? | Month | Atticus Legal estimated searches | Atticus Legal Share of Search | Atticus Legal rank | DTI Lawyers estimated searches | DTI Lawyers Share of Search | DTI Lawyers rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 170 | 8.4% | 5 | 340 | 16.7% | 2 | | Dec 2025 | 140 | 8.5% | 5 | 190 | 11.5% | 3 | | Jan 2026 | 140 | 8.9% | 4 | 180 | 11.4% | 3 | | Feb 2026 | 170 | 8.8% | 5 | 290 | 14.9% | 3 | | Mar 2026 | 170 | 7.3% | 6 | 340 | 14.6% | 3 | | Apr 2026 | 140 | 8.5% | 5 | 220 | 13.4% | 3 | | May 2026 | 140 | 7.6% | 4 | 240 | 13% | 3 | | Jun 2026 | 140 | 7.2% | 5 | 280 | 14.4% | 3 | | Jul 2026 | 140 | 7.6% | 5 | 290 | 15.7% | 3 | | Aug 2026 | 140 | 6.2% | 5 | 430 | 18.9% | 2 | | Sep 2026 | 140 | 7% | 6 | 360 | 17.9% | 3 | | Oct 2026 | 110 | 5.4% | 6 | 280 | 13.9% | 3 | ## How are Atticus Legal’s and DTI Lawyers’ branded searches counted? Brandwave collects information about searches that people make online using Atticus Legal’s and DTI Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Atticus Legal**: Measured on the search term “atticus legal”. - **DTI Lawyers**: Measured on the search terms “dti lawyers” and “dti lawyers hamilton”, summed into one figure. - [Atticus Legal profile](/demand/nz/brands/atticus-legal) - [DTI Lawyers profile](/demand/nz/brands/dti-lawyers) - [All Hamilton law firms in New Zealand](/demand/nz/locations/hamilton/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Atticus Legal or DTI Lawyers more popular in search? In October 2026, DTI Lawyers had more branded searches than Atticus Legal among Hamilton law firms in New Zealand. DTI Lawyers had about 280 branded searches, while Atticus Legal had 110. DTI Lawyers made up 13.9% of all Hamilton law firm searches we track, and Atticus Legal accounted for 5.4%. ## Cite this page Brandwave. "Atticus Legal vs DTI Lawyers: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/atticus-legal-vs-dti-lawyers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/atticus-legal-vs-dti-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.