---
title: "Attentive vs Modica: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Attentive or Modica? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/attentive-vs-modica"
publisher: "Brandwave"
---

# Attentive vs Modica: Which is more popular by branded search in New Zealand?

Which is more popular in search, Attentive or Modica? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Attentive and Modica
- **Competitive set**: SMS marketing platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Attentive Share of Search**: 1.7%
- **Modica Share of Search**: 16.9%

## Which is more popular in search, Attentive or Modica?

- In August 2026, Modica had more branded searches than Attentive among SMS marketing platforms in New Zealand. Modica was estimated to have 100 branded searches compared to Attentive’s 10, and held a 16.9% Share of Search versus Attentive’s 1.7%.
- Modica was ahead of Attentive in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Attentive’s estimated Share of Search among SMS marketing platforms in New Zealand moved from 2.9% to 1.7%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, Modica’s estimated Share of Search among SMS marketing platforms in New Zealand moved from 17.1% to 16.9%, and its estimated monthly branded searches moved from 120 to 100.

## How did search popularity change for New Zealand SMS marketing platforms in August 2026?

- In August 2026, Attentive gained estimated Share of Search among SMS marketing platforms in New Zealand, from 0% to 1.7%.
- In August 2026, Modica gained estimated Share of Search among SMS marketing platforms in New Zealand, from 16.1% to 16.9%.

## Month by month

| Month | Attentive estimated searches | Attentive Share of Search | Attentive rank | Modica estimated searches | Modica Share of Search | Modica rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 2.9% | 5 | 120 | 17.1% | 3 |
| Nov 2025 | 20 | 3.4% | 5 | 150 | 25.4% | 3 |
| Dec 2025 | 0 | 0% | 5 | 100 | 21.7% | 3 |
| Jan 2026 | 10 | 1.8% | 5 | 120 | 21.4% | 3 |
| Feb 2026 | 20 | 3.3% | 5 | 100 | 16.4% | 3 |
| Mar 2026 | 10 | 1.6% | 5 | 120 | 19% | 3 |
| Apr 2026 | 10 | 1.6% | 5 | 120 | 19% | 3 |
| May 2026 | 10 | 1.4% | 5 | 150 | 21.1% | 2 |
| Jun 2026 | 10 | 1.6% | 5 | 100 | 15.9% | 3 |
| Jul 2026 | 0 | 0% | 5 | 100 | 16.1% | 3 |
| Aug 2026 | 10 | 1.7% | 5 | 100 | 16.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Attentive’s and Modica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Attentive**: Measured on the search terms “attentive mobile” and “attentive sms”, summed into one figure.
- **Modica**: Measured on the search terms “modica group” and “modica sms”, summed into one figure.

- [Attentive profile](/demand/nz/brands/attentive)
- [Modica profile](/demand/nz/brands/modica)
- [All SMS marketing platforms in New Zealand](/demand/nz/categories/nz-sms-marketing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Attentive or Modica?

In August 2026, Modica had more branded searches than Attentive among SMS marketing platforms in New Zealand. Modica was estimated to have 100 branded searches compared to Attentive’s 10, and held a 16.9% Share of Search versus Attentive’s 1.7%.

## Cite this page

Brandwave. "Attentive vs Modica: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/attentive-vs-modica

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/attentive-vs-modica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.